Slide 7
Slide 7 text
Type System
Secondary Colors Main Typeface
15
14 Colors Type System
Secondary
Colors
LIBRARY YELLOW:
PMS.MEDIUM YELLOW C
CMYK: 2, 11, 100, 0
RGB: #FCD900
LIBRARY GREEN:
PMS GREEN C
CMYK: 80, 8, 61, 0
RGB: #00A886
LIBRARY RED:
PMS BRIGHT RED C
CMYK: 0, 90, 95, 0
RGB: #EF4028
POSITIVE USAGE: USE OF
LIBRARY GREEN FOR A BUTTON
WHICH DOESN’T RESULT IN AN
IRREVERSIBLE ACTION..
NEGATIVE USAGE:
USE OF LIBRARY RED FOR A
BUTTON WHICH RESULTS IN AN
IRREVERSIBLE ACTION.
Use Library Yellow if you need significant contrast against a background,
e.g. for a button. Always set superimposed text in Library Gray or black.
Avoid using this color on a light background.
Aa
Aa
Aa
Use Library Green if you need to direct the viewer or user toward a
confirmation or positive action. In the example below, the button will
result in search results.
Use Library Red if you need to warn the viewer or user or suggest
caution. In the example below, the red button will result in account
deletion which cannot be reversed.
SEARCH
DELETE ACCOUNT
Main Typefaces
Chaparral Pro Display at 36 pts
Chaparral Pro Light at 20 points
Chaparral Pro Regular at 10 points provide Library services that support youth and families in academic success,
career readiness and life. Serve as Seattle’s primary point of access to information, lifelong learning, economic
development and creative expression through innovative use of technology and digital resources. Offer Library
programs, services and collections that reflect community needs and interests, feature community voices and
create meaningful experiences. Connect our community with our diverse local culture and history through
compelling collections, expert assistance, innovative partnerships and engaging programs.
TITLE: 42 PTS LEADING, 14 PTS
SPACE AFTER, RAGGED RIGHT.
SUBTITLE: 42 PTS LEADING, 14
PTS SPACE AFTER, 20 TRACKING,
RAGGED RIGHT.
PRAGRAPH: 14 PTS LEADING,
14 PTS SPACE AFTER, 20 TRACKING,
RAGGED RIGHT.
CAPTION TITLE: CHARACTER
STYLE. 10 PTS SIZE, 14 PTS LEADING.
CAPTION TEXT: 8 PTS SIZE, 14
PTS LEADING.
FUTURA PT HEAVY: FUTURA PT
BOOK AT 8 POINTS; A CITY WHERE
AND OPPORTUNITY THRIVE.
As with the colors, the Library’s type system needs to accomodate
a wide range of information types and formats. It also needs to be
recognizable to the public. The main typeface speaks to the printed
origins of the Library while introducing a fresh face.