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Lean startup without the startup Stefan Lange-Hegermann

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Product Owner @sipgate @ s t e f a n l h

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stay away from your Customer b a s e 1 / 5

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– Clayton Christensen „An innovators dilemma“ „Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake.“

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– Eric Ries „The Lean startup“ „We must learn what customers really want, not what they say they want or what we think they should want.“

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old personas should not be your new personas What does this mean?

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Build a product for everyone How to solve it?

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ignore existing revenue streams 2 / 5

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– Jonathan Ive, Business Week „Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products…We trust as a consequence of that, people will like them, and as another consequence we’ll make some money. But we’re really clear about what our goals are.“

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Build better products instead of more profitable ones What does this mean?

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independent product with independent pricing How to solve it?

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Don't Fear to disrupt your own m a r k e t 3 / 5

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Don’t let others build the next big thing What does this mean?

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avoid forcing our users into existing products How to solve it?

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Your organization sucks (In being a startup) 4 / 5

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– Trevor Owens, Obie Fernandez „The Lean Enterprise“ „Most employees are motivated by a desire for security, praise and and opportunity to work on projects that interest them. On the other hand, entrepreneurs are motivated by autonomy and achievement.“

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– Clayton Christensen „An innovators dilemma“ „maintain […] competitive intensity in the mainstream, while simultaneously trying to pursue disruptive technology. The evidence is strong that such efforts rarely succeed;“

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You Can't disrupt from inside a s u s t a i n i n g c o m p a n y What does this mean?

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autonomy for the team to Disput from the outside How to solve it?

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APPLE AND THE INNOVATOR'S D I L E M M A But what about Apple? BE N T HOMP SON, h t t p s : / / s t r a t e c h e r y. c o m / 2 0 1 0 / a p p l e - i n n o v a t o r s - d i l e m m a /

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wrapping IT up 5 / 5

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# s u m m e ro f p ro d u c t s Bbq, beer and disruptive products

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What you want to achieve • discover new problems to be solved (before) • pitch and pick ideas (1 hour) • talk about solutions (1 hour) • ship real products (5 hours) • validate products (2 hours)

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How to get there • a whole day out of the office • use the tools you love • find a quiet place to work • don't drink beer before launching • repeat as often as possible

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Criteria for the products • you should be able to build a working prototype in one day • it must not be related to your current business • it can be anything (physical, web, app, service)

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why does it work • it is not a huge project with unclear outcome • a product with customers is the best proof that the product works • everyone has the same chances to get their idea built • you learn doing only the important things to launch a product

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Eric Ries The Lean Startup Owens, Fernandez The Lean Enterprise Clayton Christensen The Innovator’s Dilemma Cory Doctorow Makers

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Meet us at

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