„Lean Startup without the Startup“ mit Stefan Lange-Hegermann von sipgate

Der vollständige Titel des Vortrags von Stefan Lange-Hegermann lautet „Lean Startup without the Startup – How to establish a new product without organizational overhead”. Stefan verrät in seinem Talk, wie sipgate es geschafft hat, die Prinzipien des Lean Startup anzuwenden, ohne selbst ein Startup zu sein.

Transcript

1. Lean startup without the startup
   Stefan Lange-Hegermann
   

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2. Product Owner @sipgate
   @ s t e f a n l h
   

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3. stay away from your Customer
   b a s e
   1 / 5
   

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4. – Clayton Christensen „An innovators dilemma“
   „Blindly following the maxim that good managers should keep close
   to their customers can sometimes be a fatal mistake.“
   

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5. – Eric Ries „The Lean startup“
   „We must learn what customers really want, not what they say they
   want or what we think they should want.“
   

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6. old personas should not be your
   new personas
   What does this mean?
   

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7. Build a product for everyone
   How to solve it?
   

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8. ignore existing revenue streams
   2 / 5
   

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9. – Jonathan Ive, Business Week
   „Apple’s goal isn’t to make money. Our goal is to design and develop
   and bring to market good products…We trust as a consequence of
   that, people will like them, and as another consequence we’ll make
   some money. But we’re really clear about what our goals are.“
   

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10. Build better products instead of
    more profitable ones
    What does this mean?
    

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11. independent product with
    independent pricing
    How to solve it?
    

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12. Don't Fear to disrupt your own
    m a r k e t
    3 / 5
    

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13. Don’t let others build the next
    big thing
    What does this mean?
    

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14. avoid forcing our users into
    existing products
    How to solve it?
    

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15. Your organization sucks
    (In being a startup)
    4 / 5
    

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16. – Trevor Owens, Obie Fernandez „The Lean Enterprise“
    „Most employees are motivated by a desire for security, praise and
    and opportunity to work on projects that interest them. On the other
    hand, entrepreneurs are motivated by autonomy and achievement.“
    

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17. – Clayton Christensen „An innovators dilemma“
    „maintain […] competitive intensity in the mainstream, while
    simultaneously trying to pursue disruptive technology. The evidence
    is strong that such efforts rarely succeed;“
    

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18. You Can't disrupt from inside a
    s u s t a i n i n g c o m p a n y
    What does this mean?
    

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19. autonomy for the team to Disput
    from the outside
    How to solve it?
    

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20. APPLE AND THE INNOVATOR'S
    D I L E M M A
    But what about Apple?
    BE N T HOMP SON, h t t p s : / / s t r a t e c h e r y. c o m / 2 0 1 0 / a p p l e - i n n o v a t o r s - d i l e m m a /
    

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21. wrapping IT up
    5 / 5
    

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22. # s u m m e ro f p ro d u c t s
    Bbq, beer and disruptive products
    

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23. What you want to achieve
    • discover new problems to be solved (before)
    • pitch and pick ideas (1 hour)
    • talk about solutions (1 hour)
    • ship real products (5 hours)
    • validate products (2 hours)
    

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24. How to get there
    • a whole day out of the office
    • use the tools you love
    • find a quiet place to work
    • don't drink beer before launching
    • repeat as often as possible
    

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25. Criteria for the products
    • you should be able to build a working prototype in one day
    • it must not be related to your current business
    • it can be anything (physical, web, app, service)
    

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26. why does it work
    • it is not a huge project with unclear outcome
    • a product with customers is the best proof that the product works
    • everyone has the same chances to get their idea built
    • you learn doing only the important things to launch a product
    

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27. HAVE FUN!
    HAVE FUN!
    

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28. Eric Ries
    The Lean Startup
    Owens, Fernandez
    The Lean Enterprise
    Clayton Christensen
    The Innovator’s Dilemma
    http://sipg.at/books
    Cory Doctorow
    Makers
    

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29. Meet us at
    

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30. KTHXBYE
    

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