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Beyond ChatGPT: Secrets to Dominate SEO and Create Captivating Content with AI Samanyou Garg Writesonic @SamanyouGarg Speakerdeck.com/samanyougarg

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2 How most people use AI for creating content

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Limitations of AI (ChatGPT) Generated Content 3

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4 Outdated information

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5 Hallucination and non-factual results

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6 AI is only as good as the data it's trained on

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7 Generic/bland content

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8 Lack of brand style & tone consistency

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9 No word count/length control Desired Word Count: 2000 words Received Word Count: 766 words

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10 Missing data on trending keywords

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The Impact on SEO 11

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12 Drop in rankings

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13 Increased bounce rate

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14 Decreased conversion rate

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Google’s view on AI generated content 15

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16

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Step-by-step Guide for useful AI Content 17

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18 1. Competitor keyword research 2. Title, Outline and Content Structure 3. Generating the Content 4. Optimizing the Content 5. Humanizing the Content 6. Checking for Factual Accuracy What we’ll cover

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19 Competitor Keyword Research Select the top 20 organic keywords from the top 3 ranking articles on your topic

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20 Competitor Keyword Research Paste competitor keywords into ChatGPT and ask it to give a unique list of relevant keywords

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21

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22 Title, Outline and Content Structure Ask ChatGPT to analyze the top 3 competitor articles and suggest the title, outline and structure

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23 Generated Title, Outline and Content Structure

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24 Generate the Article Now, let’s get ChatGPT to generate an article based on our title, outline and keywords

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25 Generated Article

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Optimizing the Content 26

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27 Grade the Article for Actionable Optimization Steps Pretrain ChatGPT on Google guideline documents and grade our AI article with actionable suggestions

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28 Actionable Optimization Suggestions Use these suggestions to manually improve the AI article

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Humanizing the Content 29

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30 Get AI to learn your writing style Train ChatGPT on your previous content to get it to learn your own writing style, tone, voice etc.

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31 Rewrite AI content in your unique writing style

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32 Make the text sound less ChatGPT-y Ask ChatGPT to avoid using certain words, improve paragraph structure, incorporate humour etc.

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33 Add Internal Links, Images and FAQs

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34 Check Factual Accuracy

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Why Work Harder? Let Writesonic Work Smarter for You 35

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36 Write Factually Accurate Articles with Real-Time Data in under 5 minutes AI Article Writer 6.0

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37 Save 80% of Your Time, Spend 100X Less Money, and Outrank Your Competitors in the shortest time.

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38 On-page SEO checker

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39 1-click On-page SEO optimization BEFORE

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40 1-click On-page SEO optimization AFTER

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41 Writesonic’s AI SEO Suite Proactive AI topic suggestions based on trends AI Content Gap Analysis & Content Grading Automated Fact Checking with Citations Topic Clusters Automated Link Building (HARO, Skyscraper etc)

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42 Writesonic’s Unique, Comprehensive AI Ecosystem (Model Agnostic) Web app, GPTs, Enterprise Connectors Integrations Guardrails Toxicity Detection Intent classification Fact Checking Custom Vector DB Article Extraction Factual Content Generation Hybrid search SEO optimization SonicGPT Ecosystem Foundation models Proprietary Al and NLP models

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43 Flow of Writesonic’s “Proprietary AI and NLP Models” Evergreen content Factual & up- to-date data needed Image Generation Code Summary ... Result User Input Intent Classification Google Search . . . Build Topic- specific Knowledge graph Al Model Selection SEO Optimization Guardrails (structure & type validation) Result Prompt Optimiza- tion Al Model Selection (SD/DALLE) NSFW detection NSFW detection Inpainting/ Outpainting

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Thank you! 44 Samanyou Garg Founder & CEO .com @SamanyouGarg @SamanyouGarg Use code BRIGHTONSEO for 90% Off your first 3 months