[Brighton SEO] Beyond ChatGPT: Secrets to Dominate SEO and Create Captivating Content with AI

This is the deck for Samanyou Garg's talk on "Beyond ChatGPT: Secrets to Dominate SEO and Create Captivating Content with AI" at Brighton SEO.

Transcript

1. Beyond ChatGPT: Secrets to Dominate SEO and Create Captivating Content with AI Samanyou Garg Writesonic @SamanyouGarg Speakerdeck.com/samanyougarg
2. 2 How most people use AI for creating content
3. Limitations of AI (ChatGPT) Generated Content 3
4. 4 Outdated information
5. 5 Hallucination and non-factual results
6. 6 AI is only as good as the data it's trained on
7. 7 Generic/bland content
8. 8 Lack of brand style & tone consistency
9. 9 No word count/length control Desired Word Count: 2000 words Received Word Count: 766 words
10. 10 Missing data on trending keywords
11. The Impact on SEO 11
12. 12 Drop in rankings
13. 13 Increased bounce rate
14. 14 Decreased conversion rate
15. Google’s view on AI generated content 15
17. Step-by-step Guide for useful AI Content 17
18. 18 1. Competitor keyword research 2. Title, Outline and Content Structure 3. Generating the Content 4. Optimizing the Content 5. Humanizing the Content 6. Checking for Factual Accuracy What we’ll cover
19. 19 Competitor Keyword Research Select the top 20 organic keywords from the top 3 ranking articles on your topic
20. 20 Competitor Keyword Research Paste competitor keywords into ChatGPT and ask it to give a unique list of relevant keywords
22. 22 Title, Outline and Content Structure Ask ChatGPT to analyze the top 3 competitor articles and suggest the title, outline and structure
23. 23 Generated Title, Outline and Content Structure
24. 24 Generate the Article Now, let’s get ChatGPT to generate an article based on our title, outline and keywords
25. 25 Generated Article
26. Optimizing the Content 26
27. 27 Grade the Article for Actionable Optimization Steps Pretrain ChatGPT on Google guideline documents and grade our AI article with actionable suggestions
28. 28 Actionable Optimization Suggestions Use these suggestions to manually improve the AI article
29. Humanizing the Content 29
30. 30 Get AI to learn your writing style Train ChatGPT on your previous content to get it to learn your own writing style, tone, voice etc.
31. 31 Rewrite AI content in your unique writing style
32. 32 Make the text sound less ChatGPT-y Ask ChatGPT to avoid using certain words, improve paragraph structure, incorporate humour etc.
33. 33 Add Internal Links, Images and FAQs
34. 34 Check Factual Accuracy
35. Why Work Harder? Let Writesonic Work Smarter for You 35
36. 36 Write Factually Accurate Articles with Real-Time Data in under 5 minutes AI Article Writer 6.0
37. 37 Save 80% of Your Time, Spend 100X Less Money, and Outrank Your Competitors in the shortest time.
38. 38 On-page SEO checker
39. 39 1-click On-page SEO optimization BEFORE
40. 40 1-click On-page SEO optimization AFTER
41. 41 Writesonic’s AI SEO Suite Proactive AI topic suggestions based on trends AI Content Gap Analysis & Content Grading Automated Fact Checking with Citations Topic Clusters Automated Link Building (HARO, Skyscraper etc)
42. 42 Writesonic’s Unique, Comprehensive AI Ecosystem (Model Agnostic) Web app, GPTs, Enterprise Connectors Integrations Guardrails Toxicity Detection Intent classification Fact Checking Custom Vector DB Article Extraction Factual Content Generation Hybrid search SEO optimization SonicGPT Ecosystem Foundation models Proprietary Al and NLP models
43. 43 Flow of Writesonic’s “Proprietary AI and NLP Models” Evergreen content Factual & up- to-date data needed Image Generation Code Summary ... Result User Input Intent Classification Google Search . . . Build Topic- specific Knowledge graph Al Model Selection SEO Optimization Guardrails (structure & type validation) Result Prompt Optimiza- tion Al Model Selection (SD/DALLE) NSFW detection NSFW detection Inpainting/ Outpainting
44. Thank you! 44 Samanyou Garg Founder & CEO .com @SamanyouGarg @SamanyouGarg Use code BRIGHTONSEO for 90% Off your first 3 months