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Design Sprint
How to solve big problems
and test new ideas in just five days
Christopher MANEU
BBL @ Deezer – 22/06/2016
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A « normal » product cycle
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A « normal » product cycle
• Need to iterate faster
• Fail at the end of process cost too much
• Can’t separate Innovation team from production team
• Integrate MVC into existing project
• Scale innovative ideas
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What is design sprint?
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What is design sprint?
• Pioneered by Google Ventures team
• Variants used at thoughtbot, InnoLoft, …
• Taking inspiration from
• Gamestorming book
• Design thinking @ Ideo & Stanford d.school
• A lot of topics addressed
• Business Strategy
• Innovation
• Behavioral science
• Design
• …
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Savioke Relay Hotel Robot
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Set the stage
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Assemble the right team
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Assemble the right team
• 7-person team, including
• A Facilitator
• A Decider
• A multi-disciplinary team
• Finance
• Marketing
• Customer expert
• Engineering
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Time & space
• 10am > 5 pm
• 2 breaks + lunch
• NO DEVICES – NO EMAILS
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Monday
Start at the end, pick a target
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The right challenge: start at the end
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Amazon « Working backwards » approach
1. Write the press release
2. Write a Frequently Asked Questions documents
3. Define the customer experience
4. Write the User Manual
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Map the user experience
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Map the user experience
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Ask the experts
• 30-min slot
• Bring all needed competencies
• How Might We technique/notes
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Pick a target
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Tuesday
Ideas generation
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Find ideas – The Anti-Problem
Find every way to fuck your project
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« Crazy 8 » doodling
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Sujets + Verbes + Objets
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Wednesday
Decide
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Consolidate ideas
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The Art Museum
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Dot-Voting
Fight the
HIPPO
HIghest
Paid
Person
Opinion
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Thursday
Prototype
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Prototype
• Keynote / Powerpoint
• InVision
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Friday
Interview & learn
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We’re not good users
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We’re not good users
• A book sample
• Turned down 8 times by publishers
• 50 pages
• After Months, 500 copy round
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User testing, by Ferpection
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Ressources
• https://developers.google.com/design-sprint/
• http://www.designkit.org
• https://github.com/thoughtbot/design-sprint
• Gamestorming Book, O’Reilly