BBL - Design Sprint

How to solve big problems and test new ideas in just five days

Transcript

1. Design Sprint How to solve big problems and test new ideas in just five days Christopher MANEU BBL @ Deezer – 22/06/2016
2. A « normal » product cycle
3. A « normal » product cycle • Need to iterate faster • Fail at the end of process cost too much • Can’t separate Innovation team from production team • Integrate MVC into existing project • Scale innovative ideas
4. What is design sprint?
5. What is design sprint? • Pioneered by Google Ventures team • Variants used at thoughtbot, InnoLoft, … • Taking inspiration from • Gamestorming book • Design thinking @ Ideo & Stanford d.school • A lot of topics addressed • Business Strategy • Innovation • Behavioral science • Design • …
6. Savioke Relay Hotel Robot
9. Set the stage
10. Assemble the right team
11. Assemble the right team • 7-person team, including • A Facilitator • A Decider • A multi-disciplinary team • Finance • Marketing • Customer expert • Engineering
12. Time & space • 10am > 5 pm • 2 breaks + lunch • NO DEVICES – NO EMAILS
13. Monday Start at the end, pick a target
14. The right challenge: start at the end
15. Amazon « Working backwards » approach 1. Write the press release 2. Write a Frequently Asked Questions documents 3. Define the customer experience 4. Write the User Manual
16. Map the user experience
19. Map the user experience
20. Ask the experts • 30-min slot • Bring all needed competencies • How Might We technique/notes
21. Pick a target
22. Tuesday Ideas generation
23. Find ideas – The Anti-Problem Find every way to fuck your project
25. « Crazy 8 » doodling
26. Sujets + Verbes + Objets
27. Wednesday Decide
28. Consolidate ideas
29. The Art Museum
30. Dot-Voting Fight the HIPPO HIghest Paid Person Opinion
32. Thursday Prototype
33. Prototype • Keynote / Powerpoint • InVision
34. Friday Interview & learn
35. We’re not good users
36. We’re not good users • A book sample • Turned down 8 times by publishers • 50 pages • After Months, 500 copy round
37. User testing, by Ferpection
38. Ressources • https://developers.google.com/design-sprint/ • http://www.designkit.org • https://github.com/thoughtbot/design-sprint • Gamestorming Book, O’Reilly