BBL - Design Sprint

How to solve big problems and test new ideas in just five days

Transcript

1. Design Sprint
   How to solve big problems
   and test new ideas in just five days
   Christopher MANEU
   BBL @ Deezer – 22/06/2016
   

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2. A « normal » product cycle
   

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3. A « normal » product cycle
   • Need to iterate faster
   • Fail at the end of process cost too much
   • Can’t separate Innovation team from production team
   • Integrate MVC into existing project
   • Scale innovative ideas
   

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4. What is design sprint?
   

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5. What is design sprint?
   • Pioneered by Google Ventures team
   • Variants used at thoughtbot, InnoLoft, …
   • Taking inspiration from
   • Gamestorming book
   • Design thinking @ Ideo & Stanford d.school
   • A lot of topics addressed
   • Business Strategy
   • Innovation
   • Behavioral science
   • Design
   • …
   

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6. Savioke Relay Hotel Robot
   

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9. Set the stage
   

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10. Assemble the right team
    

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11. Assemble the right team
    • 7-person team, including
    • A Facilitator
    • A Decider
    • A multi-disciplinary team
    • Finance
    • Marketing
    • Customer expert
    • Engineering
    

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12. Time & space
    • 10am > 5 pm
    • 2 breaks + lunch
    • NO DEVICES – NO EMAILS
    

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13. Monday
    Start at the end, pick a target
    

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14. The right challenge: start at the end
    

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15. Amazon « Working backwards » approach
    1. Write the press release
    2. Write a Frequently Asked Questions documents
    3. Define the customer experience
    4. Write the User Manual
    

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16. Map the user experience
    

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19. Map the user experience
    

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20. Ask the experts
    • 30-min slot
    • Bring all needed competencies
    • How Might We technique/notes
    

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21. Pick a target
    

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22. Tuesday
    Ideas generation
    

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23. Find ideas – The Anti-Problem
    Find every way to fuck your project
    

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25. « Crazy 8 » doodling
    

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26. Sujets + Verbes + Objets
    

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27. Wednesday
    Decide
    

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28. Consolidate ideas
    

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29. The Art Museum
    

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30. Dot-Voting
    Fight the
    HIPPO
    HIghest
    Paid
    Person
    Opinion
    

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32. Thursday
    Prototype
    

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33. Prototype
    • Keynote / Powerpoint
    • InVision
    

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34. Friday
    Interview & learn
    

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35. We’re not good users
    

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36. We’re not good users
    • A book sample
    • Turned down 8 times by publishers
    • 50 pages
    • After Months, 500 copy round
    

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37. User testing, by Ferpection
    

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38. Ressources
    • https://developers.google.com/design-sprint/
    • http://www.designkit.org
    • https://github.com/thoughtbot/design-sprint
    • Gamestorming Book, O’Reilly
    

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