Slide 39
Slide 39 text
Irene Au - formerly Head of Design at Google
https://www.nirandfar.com/2017/02/dont-ask-people-what-they-want-observe-how-they-act.html
“How can we anticipate their needs,
solve problems for them, and build
the experience in a way that fits with
their workflow, mental models, and
usage patterns?”
“One misconception about user
research is that it’s about asking
customers what they want, but that’s
not what user research is. It’s
about actually observing people.”