あらゆる場面でデザインを駆使するための技術 / Techniques for Applying Design in Any Situation

by Akira Motomura

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2 0 Spectrum Tokyo Festival 20 2 3 ࣗݾ঺հʴΠϯτϩμΫγϣϯ

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3 ΞϝϦΧͰίϛϡχέʔγϣϯσβΠϯΛֶͼɺα ϯϑϥϯγείͷσβΠϯϑΝʔϜͰɺIoTɾιϑτ ΢ΣΞαʔϏε౳ͷϓϩδΣΫτʹࢀըɻؼࠃޙɺ גࣜձࣾΏΊΈʹೖࣾɻ ݱࡏ͸ɺσδλϧઓུʹؔΘΔϓϩδΣΫτਪਐ΍ σβΠϯਓࡐҭ੒ɺ૊৫ಋೖࢧԉΛߦ͏ɺΏΊΈͷ σβΠϯɾΠωʔϒϧϝϯτࣄۀ੹೚ऀΛ຿ΊΔɻ ຊଜষʢAkira Motomuraʣ ࣥߦ໾һ / γχΞɾαʔϏεσβΠφʔ ໋ཱؗେֶσβΠϯՊֶݚڀηϯλʔ٬һݚڀһ HCD-Netೝఆ ਓؒத৺ઃܭઐ໳Ո Spectrum Tokyo Festival 20 2 3

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4 ຊ೔ͷ໨౰ͯ Spectrum Tokyo Festival 20 2 3

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5 ໨࣍ 0 1 2 3 4 Spectrum Tokyo Festival 20 2 3

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6 1 σβΠϯͷ޿͕Γ Spectrum Tokyo Festival 20 2 3

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7 Spectrum Tokyo Festival 20 2 3 ICT IoT Richard Buchanan, Design Research and the New Learning , Design Issues: Volume 1 7 , Number 4 , 2 001 Hugh Dubberly, Data fi cation the rise of big data and the application of AI to everything., 20 17 29 18 19 20 20 21 AI

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8 Spectrum Tokyo Festival 20 2 3 ICT IoT Richard Buchanan, Design Research and the New Learning , Design Issues: Volume 1 7 , Number 4 , 2 001 Hugh Dubberly, Data fi cation the rise of big data and the application of AI to everything., 20 17 29 18 19 20 20 21 AI From σβΠϯͷର৅ Sign/Object ϙελʔɺϩΰɺҜࢠɺࣗಈंͳͲ σβΠφʔͷ໾ׂ Expert ҰਓͷελʔσβΠφʔɾΫϦΤΠςΟϒσΟϨΫλʔ͕ఏҊ σβΠϯͷ׬ྃ৚݅ Completed ΢ΥʔλʔϑΥʔϧͰʮσβΠϯͷظؒʯ͕ଘࡏ͢Δ To σβΠϯͷର৅ Experience ΠϯλϑΣʔεɺϞϏϦςΟɺΤίγεςϜͳͲ σβΠφʔͷ໾ׂ Facilitator ҟͳΔ෼໺͔Β੒ΔνʔϜͰ୳ࡧɾൃݟɾϓϩτλΠϐϯά σβΠϯͷ׬ྃ৚݅ Always adapting ϢʔβΛؚΉεςʔΫϗϧμʔ͔ΒͷϑΟʔυόοΫΛجʹ ܧଓతʹվળɾΞοϓσʔτ

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9 Spectrum Tokyo Festival 20 2 3 Surface Skelton Structure Scope Strategy Concrete Abstract Jasse James Garret. The Elements of User Experience ( 20 0 0 ).

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ͦΜͳ͜ͱݴΘΕͯ΋ ೉͘͠ͳ͍Ͱ͔͢ʁ

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11 Spectrum Tokyo Festival 20 2 3 Surface Skelton Structure Scope Strategy Concrete Abstract Jasse James Garret. The Elements of User Experience ( 20 0 0 ).

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12 2 σβΠϯͱࢲ Spectrum Tokyo Festival 20 2 3

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16 Spectrum Tokyo Festival 20 2 3 We design software and services. We help make products more useful, more usable, and more delightful. We’d love to work with you. Get in touch. ddo

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17 Spectrum Tokyo Festival 20 2 3

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18 3 ϞσϧɺμΠΞάϥϜɺΦϒδΣΫτ Spectrum Tokyo Festival 20 2 3

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19 Spectrum Tokyo Festival 20 2 3

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22 Spectrum Tokyo Festival 20 2 3

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23 ఱಈઆ ஍ಈઆ Spectrum Tokyo Festival 20 2 3

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24 Hugh Dubberly Principle, Dubberly Design Of fi ce Models of models., 20 09 . http://www.dubberly.com/wp-content/uploads/ 2 0 09 / 0 3 /ddo_article_modelsofmodels 1 .pdf Spectrum Tokyo Festival 20 2 3

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ࢲͨͪ͸ීஈͲͷΑ͏ʹ ϞσϧΛ࢖ͬͯੈքΛ ղऍ͍ͯ͠Δͷ͔ʁ

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30 NO Spectrum Tokyo Festival 20 2 3

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31 YES NO Spectrum Tokyo Festival 20 2 3

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34 Spectrum Tokyo Festival 20 2 3

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36 Abby Covert Information Architect, Author STUCK?: Diagram Help., 20 22 . https://abbycovert.com/stuck/ Spectrum Tokyo Festival 20 2 3

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  37 Spectrum Tokyo Festival 20 2 3

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Spectrum Tokyo Festival 20 2 3

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Spectrum Tokyo Festival 20 2 3

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40 VUCA Volatility Uncertainty Complexity Ambiguity Spectrum Tokyo Festival 20 2 3

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41 VUCA Volatility Uncertainty Complexity Ambiguity Stability Transparency Understanding Clarity Kindness with Spectrum Tokyo Festival 20 2 3

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42 ਌੾ Spectrum Tokyo Festival 20 2 3

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Arrangement What or where? Time Context 43 When or how? Which or why? + - + - Spectrum Tokyo Festival 20 2 3

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45   HCD 2021 Spectrum Tokyo Festival 20 2 3

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46 Spectrum Tokyo Festival 20 2 3 46

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47 Beginning Middle End Exposition Rising action Climax Falling action Denouement Happy Unhappy Spectrum Tokyo Festival 20 2 3

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52 A B C L   A 1 A 2 A 3 A 4 A 5 A 6 A 7 A 8 A 9 A 10 A 11 A 12 A 13 B 1 B 2 B 3 C 1 C 2 C 3 C 4 L 1 L 2 L 3 HCD 2021 Spectrum Tokyo Festival 20 2 3

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53 Spectrum Tokyo Festival 20 2 3

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55 Unconscious Intuitive Automatic "System 1 Conscious Deliberate Re fl ective System 2 " Tacit Explicit LEAST EFFORT Spectrum Tokyo Festival 20 2 3

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62 Text Spectrum Tokyo Festival 20 2 3

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63 with Text Spectrum Tokyo Festival 20 2 3

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65 Spectrum Tokyo Festival 20 2 3 ্໺ ֶ σβΠϯίϯαϧλϯτɺιγΦϝσΟΞ UI 2020 https://shorturl.at/wFT 4 6

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66 Spectrum Tokyo Festival 20 2 3

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67 4 σβΠϯ͢Δ΋ͷ ͷෆ࣮֬ੑΛ৐Γ͜ͳ͢ Spectrum Tokyo Festival 20 2 3

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68 [ ] A Spectrum Tokyo Festival 20 2 3

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69 [ ] A Spectrum Tokyo Festival 20 2 3

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70 [ ] A Spectrum Tokyo Festival 20 2 3

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71 [ ] ⾒ A B Spectrum Tokyo Festival 20 2 3

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72 [ ] A B Spectrum Tokyo Festival 20 2 3

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73 Spectrum Tokyo Festival 20 2 3 Get in touch Website X note LinkedIn https://yumemi.co.jp https://twitter.com/akira_motomura https://note.com/akiramotomura https://www.linkedin.com/in/akiramotomura Special thanks to Ryo Sampei Arisa Nojima Marika Hirano Spectrum Tokyo team

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74 築 Spectrum Tokyo Festival 20 2 3

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75 Models of models. June, 2 0 0 9 . Hugh Dubberly. http://www.dubberly.com/wp- content/uploads/ 20 09 / 03 / ddo_article_modelsofmodels 1 .p df STUCK? Diagrams Help. August, 2 02 2 . Abby Covert. https://abbycovert.com/stuck/ Spectrum Tokyo Festival 20 2 3 築

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76 Visual Grammar     2007 3 Christian Leborg https://amzn.to/ 3 wzcCo 4   2016 6 Josef Albers https://amzn.to/ 3 KtSr 0 r   2019 11 Josef Muller-Brockmann https://amzn.to/ 3 e 37 pOW The Vignelli Canon 2015 11 Massimo Vignelli https://bit.ly/ 3 cq 9 vYK Typographic Systems   8 2007 9 Kimbely Elam https://amzn.to/ 3 AsVbq 7 Spectrum Tokyo Festival 20 2 3 築

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77 Intertwingled:   /   2015 1 Peter Morville https://amzn.to/ 3 TnSm 2 p Figure It Out: Getting from Information to Understanding 2020 5 Stehen P. Anderson & Karl Fast https://amzn.to/ 3 KtG 58 H Understanding Context: Environment, Language, and Information Architecture   2014 12 Andrew Hinton https://amzn.to/ 3 CE 8 g 2 B Spectrum Tokyo Festival 20 2 3 築

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78 2022 3 Claus O. Wilke https://amzn.to/ 3 RcAYM 2 Design for Information: An Introduction to the Histories, Theories, and Best Practices Behind E ff ective Information 2013 10 Isabel Meirelles https://amzn.to/ 3 wC 6 Hyq Envisioning Information   1990 5 Edward R. Tufte https://amzn.to/ 3 QT 5 quW Spectrum Tokyo Festival 20 2 3 築

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79 A strategic map of Disneyland 1957 Walt Disney https://bit.ly/ 3 pP 04 Fh Eames Design Diagram 1969 Charles Eames https://bit.ly/ 3 pRsoqp Pace Layering Diagram 1999 Stewart Brand https://ekrits.jp/ 2 015 / 03 / 403 / Spectrum Tokyo Festival 20 2 3 築