あらゆる場面でデザインを駆使するための技術 / Techniques for Applying Design in Any Situation

デザインの意味は無限に拡張し、その言葉は私たちの生活や仕事のあらゆる場面で使われるようになりました。このことは、デザイナーにとって良いニュースであると同時に、悪いニュースでもあります。良いニュースは、デザイナーとして活躍できる領域が広がっているということです。表層から戦略のより深い部分までデザインの力を届ける可能性を秘めています。悪いニュースは、私たちデザイナーは戦略のような抽象的で掴みどころなく、そして多様な観点が入り混じる領域をうまく泳ぐ術を体系的に身につける機会がないということです。

どうすれば、私たちデザイナーは、こういった領域を自らの専門分野である「デザイン」を使って泳ぐことができるでしょうか？このトークでは、デザインをソフトスキルとして再定義し、あらゆる場面でデザインを使うことを可能にする「モデル」と「ダイアグラム」について詳しく紹介していきます。

The meaning of design has expanded infinitely, and the word is now used in every aspect of our lives and work. This is good news for designers as it means a broader scope for their work. It offers the potential to deliver the power of design from the surface to deeper strategic levels. The bad news is that designers like us often lack systematic opportunities to learn how to navigate abstract and multifaceted areas like strategy effectively.

How can we, as designers, navigate these areas using 'design' as our expertise? In this talk, I will redefine design as a soft skill and introduce in detail the 'models' and 'diagrams' that enable the use of design in every scenario."

Please note that these translations are based on the provided text, and some context-specific interpretations may be required during the actual presentation.

Transcript

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2. 2 0 Spectrum Tokyo Festival 20 2 3 ࣗݾ঺հʴΠϯτϩμΫγϣϯ
3. 3 ΞϝϦΧͰίϛϡχέʔγϣϯσβΠϯΛֶͼɺα ϯϑϥϯγείͷσβΠϯϑΝʔϜͰɺIoTɾιϑτ ΢ΣΞαʔϏε౳ͷϓϩδΣΫτʹࢀըɻؼࠃޙɺ גࣜձࣾΏΊΈʹೖࣾɻ ݱࡏ͸ɺσδλϧઓུʹؔΘΔϓϩδΣΫτਪਐ΍ σβΠϯਓࡐҭ੒ɺ૊৫ಋೖࢧԉΛߦ͏ɺΏΊΈͷ σβΠϯɾΠωʔϒϧϝϯτࣄۀ੹೚ऀΛ຿ΊΔɻ ຊଜষʢAkira Motomuraʣ ࣥߦ໾һ / γχΞɾαʔϏεσβΠφʔ ໋ཱؗେֶσβΠϯՊֶݚڀηϯλʔ٬һݚڀһ HCD-Netೝఆ ਓؒத৺ઃܭઐ໳Ո Spectrum Tokyo Festival 20 2 3
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7. 7 Spectrum Tokyo Festival 20 2 3 ICT IoT Richard Buchanan, Design Research and the New Learning , Design Issues: Volume 1 7 , Number 4 , 2 001 Hugh Dubberly, Data fi cation the rise of big data and the application of AI to everything., 20 17 29 18 19 20 20 21 AI
8. 8 Spectrum Tokyo Festival 20 2 3 ICT IoT Richard Buchanan, Design Research and the New Learning , Design Issues: Volume 1 7 , Number 4 , 2 001 Hugh Dubberly, Data fi cation the rise of big data and the application of AI to everything., 20 17 29 18 19 20 20 21 AI From σβΠϯͷର৅ Sign/Object ϙελʔɺϩΰɺҜࢠɺࣗಈंͳͲ σβΠφʔͷ໾ׂ Expert ҰਓͷελʔσβΠφʔɾΫϦΤΠςΟϒσΟϨΫλʔ͕ఏҊ σβΠϯͷ׬ྃ৚݅ Completed ΢ΥʔλʔϑΥʔϧͰʮσβΠϯͷظؒʯ͕ଘࡏ͢Δ To σβΠϯͷର৅ Experience ΠϯλϑΣʔεɺϞϏϦςΟɺΤίγεςϜͳͲ σβΠφʔͷ໾ׂ Facilitator ҟͳΔ෼໺͔Β੒ΔνʔϜͰ୳ࡧɾൃݟɾϓϩτλΠϐϯά σβΠϯͷ׬ྃ৚݅ Always adapting ϢʔβΛؚΉεςʔΫϗϧμʔ͔ΒͷϑΟʔυόοΫΛجʹ ܧଓతʹվળɾΞοϓσʔτ
9. 9 Spectrum Tokyo Festival 20 2 3 Surface Skelton Structure Scope Strategy Concrete Abstract Jasse James Garret. The Elements of User Experience ( 20 0 0 ).
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11. 11 Spectrum Tokyo Festival 20 2 3 Surface Skelton Structure Scope Strategy Concrete Abstract Jasse James Garret. The Elements of User Experience ( 20 0 0 ).
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16. 16 Spectrum Tokyo Festival 20 2 3 We design software and services. We help make products more useful, more usable, and more delightful. We’d love to work with you. Get in touch. ddo
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24. 24 Hugh Dubberly Principle, Dubberly Design Of fi ce Models of models., 20 09 . http://www.dubberly.com/wp-content/uploads/ 2 0 09 / 0 3 /ddo_article_modelsofmodels 1 .pdf Spectrum Tokyo Festival 20 2 3
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36. 36 Abby Covert Information Architect, Author STUCK?: Diagram Help., 20 22 . https://abbycovert.com/stuck/ Spectrum Tokyo Festival 20 2 3
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40. 40 VUCA Volatility Uncertainty Complexity Ambiguity Spectrum Tokyo Festival 20 2 3
41. 41 VUCA Volatility Uncertainty Complexity Ambiguity Stability Transparency Understanding Clarity Kindness with Spectrum Tokyo Festival 20 2 3
42. 42 ਌੾ Spectrum Tokyo Festival 20 2 3
43. Arrangement What or where? Time Context 43 When or how? Which or why? + - + - Spectrum Tokyo Festival 20 2 3
45. 45 
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46. 46 Spectrum Tokyo Festival 20 2 3 46
47. 47 Beginning Middle End Exposition Rising action Climax Falling action Denouement Happy Unhappy Spectrum Tokyo Festival 20 2 3
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52. 52 A B C L 
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55. 55 Unconscious Intuitive Automatic "System 1 Conscious Deliberate Re fl ective System 2 " Tacit Explicit LEAST EFFORT Spectrum Tokyo Festival 20 2 3
56. 56 Spectrum Tokyo Festival 20 2 3
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62. 62 Text Spectrum Tokyo Festival 20 2 3
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65. 65 Spectrum Tokyo Festival 20 2 3 ্໺ ֶ σβΠϯίϯαϧλϯτɺιγΦϝσΟΞ UI 2020 https://shorturl.at/wFT 4 6
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73. 73 Spectrum Tokyo Festival 20 2 3 Get in touch Website X note LinkedIn https://yumemi.co.jp https://twitter.com/akira_motomura https://note.com/akiramotomura https://www.linkedin.com/in/akiramotomura Special thanks to Ryo Sampei Arisa Nojima Marika Hirano Spectrum Tokyo team
74. 74 築 Spectrum Tokyo Festival 20 2 3
75. 75 Models of models. June, 2 0 0 9 . Hugh Dubberly. http://www.dubberly.com/wp- content/uploads/ 20 09 / 03 / ddo_article_modelsofmodels 1 .p df STUCK? Diagrams Help. August, 2 02 2 . Abby Covert. https://abbycovert.com/stuck/ Spectrum Tokyo Festival 20 2 3 築
76. 76 Visual Grammar 
 
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77. 77 Intertwingled: 
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78. 78 2022 3 Claus O. Wilke https://amzn.to/ 3 RcAYM 2 Design for Information: An Introduction to the Histories, Theories, and Best Practices Behind E ff ective Information 2013 10 Isabel Meirelles https://amzn.to/ 3 wC 6 Hyq Envisioning Information 
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79. 79 A strategic map of Disneyland 1957 Walt Disney https://bit.ly/ 3 pP 04 Fh Eames Design Diagram 1969 Charles Eames https://bit.ly/ 3 pRsoqp Pace Layering Diagram 1999 Stewart Brand https://ekrits.jp/ 2 015 / 03 / 403 / Spectrum Tokyo Festival 20 2 3 築