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2 Welcome Jakob Scheidel International Sales Manager Kaufland Global Marketplace Jakob Scheidel [email protected]

3 04 Tips and tricks 01 Online marketplaces and their importance 03 How it works 02 Kaufland Global Marketplace – Overview

4 Online marketplaces and their importance Relevance of cross-border e-commerce Source: Cross Border E- Commerce / retailtrends.nl 2022, Nederlandse webwinkels verkopen voor miljarden over de grens / unifiedarts.de 2022 Growth of 20% (2020 – 2021) and expected growth of 30% in 2022 Selling internationally increases revenue by 10 – 15% Breaking down barriers between countries Diversification of the business 34% 22% 19% 14% 12% 11% Fashion, shoes and accessories Electronics Beauty and health Sports and hobby equipment Watches and jewelry Home and garden Cross-Border Top Categories

5 Online marketplaces and their importance Customers use established marketplaces more naturally than ever before – sellers also benefit from diversification via marketplaces https://www.trendingtopics.eu/ey-parthenon-nachhaltigkeit-und-digitalisierung-im-handel-kaufentscheidend/ https://www.e-commerce-magazin.de/weihnachtsgeschaeft-2022-das-comeback-der-preissucher/ https://www.bevh.org/presse/pressemitteilungen/details/umsaetze-im-e-commerce-weiter-ruecklaeufig.html þ Easier access to e-commerce þ Reach new target groups þ Significant increase in sales þ Various marketing opportunities þ No large upfront investment þ Easy access and brand awareness þ Product information at a glance þ Time saving þ Availability þ Affordability Online Marketplace

Marketplaces as the new normal1 6 Online marketplaces and their importance Sellers rely on established marketplaces as a strategy for profitable growth +46% seller growth on marketplaces 57% of consumers shop on marketplaces “very frequently” to “exclusively” 1 Vergleich von 2020 zu 2021 (Enterprise Marketplace Index 2022 von Mirakl) +29% sales share of marketplaces as a sales channel for sellers 25% growth of marketplaces compared to total e-commerce CAGR of 12%

7 04 Tips and tricks 01 Online marketplaces and their importance 03 How it works 02 Kaufland Global Marketplace – Overview

8 Kaufland Global Marketplace – Overview Kaufland.de at a glance: This is what we have already achieved with the German marketplace 9,000+ sellers €1 billion+ GMV1 Ranked 3rd most popular shopping app in Germany‘s Google Play Store² 45 million+ products 340+ points in German Google’s visibility index³ 32 million+ website visitors per month 5,000+ categories 1 Kaufland 2020 ² https://de.statista.com/statistik/daten/studie/688703/umfrage/beliebteste-shopping-apps-im- google-play-store-nach-downloads-in- deutschland/ ³Sistrix 2022

9 Kaufland Global Marketplace – Overview Sell with us now in Germany and Slovakia – with the Czech Republic to follow in a few months! An all-in-one solution made up of several online marketplaces Kaufland.de is paving the way with around 32 million website visitors per month. Sell with us now in Germany and Slovakia – with the Czech Republic to follow in a few months! Just one registration Kaufland Global Marketplace enables you to sell on a variety of Kaufland marketplaces with just one registration. Simplified international selling Our multi-marketplace technology allows you to manage all your offers, orders and product data from one place. We also support you with additional services that you need as a global player. Kaufland Global Marketplace Free 30- day trial Early bird offer

10 Kaufland Global Marketplace – Overview Germany: A market with high purchasing power Source: Statista 2021 eCommerce in Europe / ecommerceDB Trend Report 2023 Germans like to shop on platforms they know 60% value free shipping and 54% fast delivery 40% value a lot of product information 17% of online shoppers buy cross-border 80% of buyers shop at marketplaces Germany shows the strongest demand in Europe in these categories Online Fashion Furniture Media Toys, Hobby and DIY Beauty, Health, Personal and Household care Online food and beverages

Rapid increase in sales growth https://marketplaceworld.de/ueberblick-ueber-tschechischen-und-slowakischen-e-commerce-markt/ Kaufland Global Marketplace – Overview Czech Republic and Slovakia: Strong growth forecasts in e- commerce show the countries' enormous potential 11 CZECH REPUBLIC SLOVAKIA Sales in 2021 5 billion USD 65% user growth projected by 2025 Sales in 2021 1 billion USD 13.6% annual sales growth by 2025 (CAGR 2022-2025) 57% user growth projected by 2025 9.6% annual sales growth by 2025 (CAGR 2022-2025) Quellen: Statista, E-Commerce- Markt Tschechien/ Slowakei 2021 European Ecommerce Overview Czech/ Slovakia 2022 Further Key Insights Price level of private consumer spending only slightly below Germany Good performance of both countries in the Logistic Performance Index Quellen: European Ecommerce Overview: Slovakia 2022 / ecommercegermany.com, European Ecommerce Overview: the Czech Republic 2022 / ecommercegermany.com, Vergleichende Preisniveaus 2022, Europa.eu, Logistics Performance Score 2018

12 04 Tips and tricks 01 Online marketplaces and their importance 03 How it works 02 Kaufland Global Marketplace – Overview

*The payment service provider cflox settles the respective seller balances on a daily basis. In particular due to the consumer's right of revocation in the distance selling business as well as different delivery periods, the funds received on the clearing account of the sellers set up for this purpose will, however, only be made available for payment to the respective seller with a time delay of at least 14 days, but no later than 42 days, after the conclusion of the purchase contract. 13 How it works We support you holistically – selling with Kaufland Global Marketplace is easy 1st level customer + seller support Seller account activation Automated marketing Payment process Dispatch information Shipping to customers Payout revenue release* Listing via EAN Registration as a seller Sales channel onboarding

14 How it works Our conditions are fair and transparent – there are no hidden costs Basic fee €39.95 Per month, plus VAT1,2 Monthly fees Basic fee + Shop Link €49.90 Per month, plus VAT1,2 Variable fees https://www.kaufland.de/becomeaseller 0% Commissions €1,200 Sponsored Product Ads credit Register now and take advantage of the Early Bird offer4 for Kaufland.cz and Kaufland.sk, like: 1 Can be cancelled/switched at any time. ² If a seller with Kaufland Global Marketplace sells on several Kaufland sales channels, they only pay the monthly basic fee for one sales channel. The use of the other sales channels is included in this basic fee. ³ The commission is calculated on your sales price including taxes and shipping costs. 4 For further information on the terms and conditions, please see: https://www.kaufland.de/becomeaseller CATEGORIES COMMISSION* Computers, consumer electronics, household appliances, tyres, complete wheels 7% Fragrances, tools & garden tools 10% Computer accessories, electronic accessories, kitchen & household, personal care & health, toys, office supplies, fan articles, bicycles & e-bikes, sports & outdoor (without camping, gym equipment & standup paddle boards), watches, food, tobacco products, garden & leisure, furniture & living, lamps & lights, sex toys, clothing, table tennis tables, party decorations, handicraft supplies, protection & safety, baby & baby accessories, esoterics, cars & motorbikes (without tyres, rims, complete wheels), other 13% Media 13% + €0.70 / Item sold Pet supplies, camping, gym equipment & stand-up paddle boards 15% Jewellery 16% Secure it on Kaufland.sk now! Early Bird offer

15 04 Tips and tricks 01 Online marketplaces and their importance 03 How it works 02 Kaufland Global Marketplace – Overview

Product detail page is a central location for customer purchase decisions 16 Tips and tricks Informative & fully maintained attributes ensure high attractiveness and visibility Product data Check category Freestanding pictures (white, no logo or similar) Complete attributes and meaningful content Keywords in short description and title

17 Tips and tricks Competitive prices and short delivery times bring you maximum reach Offer data Check your inventory Competitive delivery times and prices List your entire product range Low-price automatic Das beste Angebot wird dem Kunden über die Buybox angezeigt

All important key figures at a glance on the dashboard in the Seller Portal 18 Tips and tricks Good customer service is essential to achieve a high repurchase rate Service performance Low seller-related ticket rate 48h response time (weekdays) Compliance with delivery time Seller-related cancellation rate

Highlight products based on performance with Sponsored Product Ads 19 Tips and Tricks Increase visibility and sales via the multitude of advertising options Advertising opportunities Inclusion in Sparfuchswoche distribution list Sponsored Product Ads Automated marketing Participation in seasonal campaigns

Q & A Register now with voucher code WWV23 and pay no monthly fee for the first 3 months 3 months without monthly basic fee1 Voucher code: WWV23 https://www.kaufland.de/ becomeaseller 1 The voucher code must be entered in the registration process and will be automatically credited to the seller for the first three months. This code is valid until 30th June 2023. Jakob Scheidel International Sales Manager [email protected]