Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 1 Wordpress as a marketing asset All it takes to monetize your web property. First build the mindset and then the framework. Digital Marketer / Growth Hacker linkedin.com/in/andreas-karavanas [email protected] Andreas Karavanas

Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 2 Growth Hacking is the marketing mindset and the process of chasing growth for your company no matter what. You should  be creative and execute like a pro. What Growth Hacking Marketing really is…

Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 3 10% Technical 90% Business
 WHERE DO I NEED TO SPEND MY TIME? — Finding Name — Building a Website — Configuring WordPress — 30% Concept and purpose — 10% Branding — 30% Writing content — 30% Metadata and SEO features

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 4 Stack. Google Docs Learnings Doc, Metrics Tag Manager Scripts & Widgets Slack Communication & Notifications AMP + Instant Articles Forms With integrations Mixpanel & Segment Analytics & Segmentation

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 5 The Architecture of IMS H&F Plugin Create Account Hotjar Get Code Snippet Create Account Appocalypsis Get Code Snippet Create Account Analytics & Pixel Get Code Snippet Create Account TAG MANAGER Get Code Snippet Themes Core Theme
 Child Theme OtherPlugins Ninja forms Sumo All in One (Backup) Activity log THIRD PARTY APPS

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 6 Install Header & Footer Plugin

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 7 Add the Code Snippets

Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 8 Why Ninja Forms Because of Integrations! — Integrates with Slack — Integrates with Google Sheets — Integrates with Zapier — Keeps track of submitted forms — Better UI & UX — More functionalities than others

Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 9 What is Monitoring Monitoring is NOT reporting — It’s about getting alerts — It’s about getting notifications — It’s about having a clear idea of your performance and the reasons affecting it — Monitoring is timely — Monitoring should be real-time (i.e. eCommerce orders —> Slack Message)

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 10 Where it all ends… Syllabus, Ebooks & Presentation Downloads eCommerce Orders

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 11 Where it all ends… More use cases: — Registrations (Gym, Webinar, Event) — Website Server Up/Down — Business Enquiries — SEO Audit Requests — Mobile App Downloads — Magazine Subscriptions — Leads Remember: Everything should be monitored and recorded.

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 12 GET Notifications from ALL Properties ✓ Psychology goes up ✓ Follow-up is possible ✓ You get un-believable insights

Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 13 Thunder, Thunder, Thundercats! ⚡ AMP IA *Accelerated Mobile Pages **Instant Articles

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 14 Implement Google AMP — Faster and more engaging experience on mobile — Increase SERP position instantly — Increase engagement and time on website — Reduce bounce rate

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 15 Implement Facebook Instant Articles

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 16 How It Works: Readers who submit their email directly through this form agree to receive email updates from your publication. There are three placement options: 1. Header Unit 2. Body Unit 3. Full Screen Unit Instant Articles A great way for gathering more emails through Facebook’s IA.

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 17 — Events are used to track user interactions with web, mobile applications or backoffice — An event helps you analyze the actions that people perform in your webpage or webapp — They help you segment your users into clusters Tools Set up Events & Segmentation

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 18 Segment. Identify Users & Actions Setup Events Understand Attribution Connect Apps Integrations Personalized Activation

Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 19

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 20 MixPanel. Top 4 Reasons to use it: — Funnels: Where do users drop off? — Engagement: What are users doing? — Retention: Are users coming back? — Users: Who are my users? Visitors - Traffic on site Product Preview Add to Cart Checkout Initiation Checkout Step1 Step2 Step3 Sales

Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 21 Typical Monitoring of an inbound stack of a SaaS Product Marketing Stack Circuit

— Properly set up your code snippets through GTM — Use Ninja Forms to capture leads — Use Slack & Google Sheets to be notified and register names & emails — Implement AMP & Instant Articles to improve UX — Analyze actions, events, goals, journeys to understand every single funnel with Segment & MixPanel Do not use tools for the tools, but for continuous improvement. KEY TAKE AWAYS Use clever ways to improve & grow your numbers.

Q & A

Growth Hacking Building A Growth Framework Made with by @tmoulos Thanks! Find me online: linkedin.com/in/andreas-karavanas [email protected]