Andreas Karavanas - WordPress as a marketing asset - 17th WordPress Athens meetup

Transcript

1. Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 1 Wordpress as a marketing asset All it takes to monetize your web property. First build the mindset and then the framework. Digital Marketer / Growth Hacker linkedin.com/in/andreas-karavanas a.karavanas@growthrocks.com Andreas Karavanas
2. Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 2 Growth Hacking is the marketing mindset and the process of chasing growth for your company no matter what. You should  be creative and execute like a pro. What Growth Hacking Marketing really is…
3. Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 3 10% Technical 90% Business
 WHERE DO I NEED TO SPEND MY TIME? — Finding Name — Building a Website — Configuring WordPress — 30% Concept and purpose — 10% Branding — 30% Writing content — 30% Metadata and SEO features
4. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 4 Stack. Google Docs Learnings Doc, Metrics Tag Manager Scripts & Widgets Slack Communication & Notifications AMP + Instant Articles Forms With integrations Mixpanel & Segment Analytics & Segmentation
5. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 5 The Architecture of IMS H&F Plugin Create Account Hotjar Get Code Snippet Create Account Appocalypsis Get Code Snippet Create Account Analytics & Pixel Get Code Snippet Create Account TAG MANAGER Get Code Snippet Themes Core Theme
 Child Theme OtherPlugins Ninja forms Sumo All in One (Backup) Activity log THIRD PARTY APPS
6. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 6 Install Header & Footer Plugin
7. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 7 Add the Code Snippets
8. Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 8 Why Ninja Forms Because of Integrations! — Integrates with Slack — Integrates with Google Sheets — Integrates with Zapier — Keeps track of submitted forms — Better UI & UX — More functionalities than others
9. Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 9 What is Monitoring Monitoring is NOT reporting — It’s about getting alerts — It’s about getting notifications — It’s about having a clear idea of your performance and the reasons affecting it — Monitoring is timely — Monitoring should be real-time (i.e. eCommerce orders —> Slack Message)
10. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 10 Where it all ends… Syllabus, Ebooks & Presentation Downloads eCommerce Orders
11. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 11 Where it all ends… More use cases: — Registrations (Gym, Webinar, Event) — Website Server Up/Down — Business Enquiries — SEO Audit Requests — Mobile App Downloads — Magazine Subscriptions — Leads Remember: Everything should be monitored and recorded.
12. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 12 GET Notifications from ALL Properties ✓ Psychology goes up ✓ Follow-up is possible ✓ You get un-believable insights
13. Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 13 Thunder, Thunder, Thundercats! ⚡ AMP IA *Accelerated Mobile Pages **Instant Articles
14. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 14 Implement Google AMP — Faster and more engaging experience on mobile — Increase SERP position instantly — Increase engagement and time on website — Reduce bounce rate
15. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 15 Implement Facebook Instant Articles
16. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 16 How It Works: Readers who submit their email directly through this form agree to receive email updates from your publication. There are three placement options: 1. Header Unit 2. Body Unit 3. Full Screen Unit Instant Articles A great way for gathering more emails through Facebook’s IA.
17. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 17 — Events are used to track user interactions with web, mobile applications or backoffice — An event helps you analyze the actions that people perform in your webpage or webapp — They help you segment your users into clusters Tools Set up Events & Segmentation
18. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 18 Segment. Identify Users & Actions Setup Events Understand Attribution Connect Apps Integrations Personalized Activation
19. Slide: Made with by GrowthRocks Wordpress Meetup Wordpress as a marketing asset 19
20. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 20 MixPanel. Top 4 Reasons to use it: — Funnels: Where do users drop off? — Engagement: What are users doing? — Retention: Are users coming back? — Users: Who are my users? Visitors - Traffic on site Product Preview Add to Cart Checkout Initiation Checkout Step1 Step2 Step3 Sales
21. Slide: Wordpress Meetup Wordpress as a marketing asset Made with by GrowthRocks 21 Typical Monitoring of an inbound stack of a SaaS Product Marketing Stack Circuit
22. — Properly set up your code snippets through GTM — Use Ninja Forms to capture leads — Use Slack & Google Sheets to be notified and register names & emails — Implement AMP & Instant Articles to improve UX — Analyze actions, events, goals, journeys to understand every single funnel with Segment & MixPanel Do not use tools for the tools, but for continuous improvement. KEY TAKE AWAYS Use clever ways to improve & grow your numbers.
23. Q & A
24. Growth Hacking Building A Growth Framework Made with by @tmoulos Thanks! Find me online: linkedin.com/in/andreas-karavanas a.karavanas@growthrocks.com