marketing asset 1 Wordpress as a marketing asset All it takes to monetize your web property. First build the mindset and then the framework. Digital Marketer / Growth Hacker linkedin.com/in/andreas-karavanas firstname.lastname@example.org Andreas Karavanas
marketing asset 2 Growth Hacking is the marketing mindset and the process of chasing growth for your company no matter what. You should be creative and execute like a pro. What Growth Hacking Marketing really is…
marketing asset 3 10% Technical 90% Business WHERE DO I NEED TO SPEND MY TIME? — Finding Name — Building a Website — Configuring WordPress — 30% Concept and purpose — 10% Branding — 30% Writing content — 30% Metadata and SEO features
by GrowthRocks 5 The Architecture of IMS H&F Plugin Create Account Hotjar Get Code Snippet Create Account Appocalypsis Get Code Snippet Create Account Analytics & Pixel Get Code Snippet Create Account TAG MANAGER Get Code Snippet Themes Core Theme Child Theme OtherPlugins Ninja forms Sumo All in One (Backup) Activity log THIRD PARTY APPS
marketing asset 8 Why Ninja Forms Because of Integrations! — Integrates with Slack — Integrates with Google Sheets — Integrates with Zapier — Keeps track of submitted forms — Better UI & UX — More functionalities than others
marketing asset 9 What is Monitoring Monitoring is NOT reporting — It’s about getting alerts — It’s about getting notifications — It’s about having a clear idea of your performance and the reasons affecting it — Monitoring is timely — Monitoring should be real-time (i.e. eCommerce orders —> Slack Message)
by GrowthRocks 11 Where it all ends… More use cases: — Registrations (Gym, Webinar, Event) — Website Server Up/Down — Business Enquiries — SEO Audit Requests — Mobile App Downloads — Magazine Subscriptions — Leads Remember: Everything should be monitored and recorded.
by GrowthRocks 16 How It Works: Readers who submit their email directly through this form agree to receive email updates from your publication. There are three placement options: 1. Header Unit 2. Body Unit 3. Full Screen Unit Instant Articles A great way for gathering more emails through Facebook’s IA.
by GrowthRocks 17 — Events are used to track user interactions with web, mobile applications or backoffice — An event helps you analyze the actions that people perform in your webpage or webapp — They help you segment your users into clusters Tools Set up Events & Segmentation
by GrowthRocks 20 MixPanel. Top 4 Reasons to use it: — Funnels: Where do users drop off? — Engagement: What are users doing? — Retention: Are users coming back? — Users: Who are my users? Visitors - Trafﬁc on site Product Preview Add to Cart Checkout Initiation Checkout Step1 Step2 Step3 Sales
Use Ninja Forms to capture leads — Use Slack & Google Sheets to be notified and register names & emails — Implement AMP & Instant Articles to improve UX — Analyze actions, events, goals, journeys to understand every single funnel with Segment & MixPanel Do not use tools for the tools, but for continuous improvement. KEY TAKE AWAYS Use clever ways to improve & grow your numbers.