ChatGPT (and other AI
bots) as SEO Companions:
How to leverage them
through the SEO Process
Aleyda Solis
SEO Consultant & Founder,
Orainti
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SEO processes that don’t
leverage the opportunities given
by the latest AI functionalities &
tools will struggle to be
competitive in a not-so-far future
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The launch of
ChatGPT at the
end of last year
triggered a
new era of AI
for SEO, let’s
see how!
Aleyda Solis
@aleyda
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Aleyda Solis
@aleyda
We didn’t only quickly started to use it to
support and automate our SEO tasks
https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
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Aleyda Solis
@aleyda
A variety of plugins and resources were also
launched to make it even better/easier to use
https://chrome.google.com/webstore/detail/aiprm-for-chatgpt/ojnbohmppadfgpejeebfnmnknjdlckgj
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Aleyda Solis
@aleyda
Search engines also reacted & announced
their own AI chatbot interfaces
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Aleyda Solis
@aleyda
This should be ok with attribution to sources,
if you don’t only target fact related queries
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Aleyda Solis
@aleyda
Ultimately, it’s
about having
your own voice,
experience,
differentiated
insights
providing unique
value and brand
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Aleyda Solis
@aleyda
Google also finally shared they’re ok with AI
content if it’s high quality, original & useful
https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
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Content tools that already had AI automation
features, took them to the next level too
Aleyda Solis
@aleyda
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Aleyda Solis
@aleyda
Let’s see how we can leverage all these tools
to support & advance our SEO day to day
Search Engines
Chat Bots
ChatGPT Based
Tools & Resources
Content / SEO Tools
Chat Bots
ChatGPT
SEO PHASES
Keyword & Competition Analysis
Content Optimization
Technical Optimization
Link Building
Measurement
Reporting
Research
Organization
Generation
TASKS
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Aleyda Solis
@aleyda
With different angles and ideas from my
initial article, leveraging new features
Search Engines
ChatGPT Based
Content / SEO Tools
ChatGPT
SEO PHASES
Keyword & Competition Analysis
Research
TASKS
https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
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Aleyda Solis
@aleyda
Without falling into factual errors &
originality issues due to a lack of validation
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Aleyda Solis
@aleyda
Let’s follow this
ChatGPT
flowchart by
Aleksandr
Tiulkanov to use
generative AI
safely
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Aleyda Solis
@aleyda
For Keyword &
Competition
Research,
Organization,
Generation
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Aleyda Solis
@aleyda
ChatGPT can be useful for so many tasks in
keyword research but lacks of fresh data
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Aleyda Solis
@aleyda
Let’s use Bing Chat and ChatSonic for it to get
fresh keyword, content & competition data
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Aleyda Solis
@aleyda
Get the latest most popular questions
for any topic
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Aleyda Solis
@aleyda
Go more granular, ask for the latest top
keywords along with their search intent
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Aleyda Solis
@aleyda
You can ask them to propose a hub and spoke
model for the specified keywords directly too
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Aleyda Solis
@aleyda
Get the top competitors and their latest
published pages about the topic
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Aleyda Solis
@aleyda
And suggests new related topics based on
what has been covered by these sites
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Aleyda Solis
@aleyda
Validate if it’s possible to rank with the
same page for two similar queries
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Aleyda Solis
@aleyda
Check if it’s viable to rank for a query across
different country markets with the same pages
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Aleyda Solis
@aleyda
Verify what type of content is needed to
rank for a query across different markets
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Aleyda Solis
@aleyda
Obtain video content ideas based on
trending videos about the topic
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Aleyda Solis
@aleyda
Get the hashtags to optimize these
videos on YouTube too
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Aleyda Solis
@aleyda
For Content
Generation,
Organization,
Optimization
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Aleyda Solis
@aleyda
Create a content brief for an optimized,
unique comprehensive 3K words guide
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Aleyda Solis
@aleyda
Get optimized titles tags based but without
copying those of the top ranked pages
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Aleyda Solis
@aleyda
Obtain comprehensive & unique product
descriptions based on top ranked pages
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Aleyda Solis
@aleyda
Generate the FAQs for your products with
their answers without mentioning brands
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Aleyda Solis
@aleyda
Get the Pro’s and Con’s for your top
products vs similar ones in the market
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Aleyda Solis
@aleyda
Generate unique and descriptive images
for your pages, along with their ALT tags
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Aleyda Solis
@aleyda
Get facts and data to integrate within your
articles along with their sources
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Aleyda Solis
@aleyda
Check the facts and originality of your content
and ask to make it unique and factual
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Aleyda Solis
@aleyda
Make the content to pass AI content validations
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Aleyda Solis
@aleyda
Does it work? Chatsonic improved it a lot
Original AI Written Content Chatsonic Rewrite
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Aleyda Solis
@aleyda
And GPTChat did even better work!
Original AI Written Content GPTChat Rewrite
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Aleyda Solis
@aleyda
For Technical
Optimization &
Validation
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Aleyda Solis
@aleyda
Generate an XML sitemap for a list of URLs
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Aleyda Solis
@aleyda
Get the PHP
code to
automatically
generate an XML
sitemap for any
new indexable
URLs
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Aleyda Solis
@aleyda
Get a hierarchical navigation structure
for a list of URLs
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Aleyda Solis
@aleyda
Get cross-linking suggestions for
a list of URLs
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Aleyda Solis
@aleyda
Get the code to implement JS based
non-crawlable links by Google
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Aleyda Solis
@aleyda
Get step-by-step
instructions to
add canonical
tags via HTTP
headers in an
Apache server
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Aleyda Solis
@aleyda
Get step-by-step
instructions to
add hreflang via
HTTP headers in
an Apache server
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Aleyda Solis
@aleyda
Get the PHP code
that generates
FAQPage
structured data
for any guide on
your site
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Aleyda Solis
@aleyda
For Link Building
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Aleyda Solis
@aleyda
Get a list of experts who have already
published about your topic to reach out
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Aleyda Solis
@aleyda
Get a list of
relevant podcasts
or YouTube
channels to pitch
to be a guest of
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Aleyda Solis
@aleyda
Get insights
about a journalist
or blogger you
can refer to when
reaching out
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Aleyda Solis
@aleyda
Write your
outreach
emails with
personalized
insights
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Aleyda Solis
@aleyda
It’s all about asking the right questions
to help you accelerate your SEO tasks
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Thank you!
Aleyda Solis
SEO Consultant & Founder
Orainti
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