ChatGPT (and other AI bots) as SEO Companions: How to leverage them through the SEO Process

SEO processes that don’t leverage the opportunities given by the latest AI functionalities & tools will struggle to be competitive in a not-so-far future. Learn how to do it in this presentation.

Transcript

1. ChatGPT (and other AI
   bots) as SEO Companions:
   How to leverage them
   through the SEO Process
   Aleyda Solis
   SEO Consultant & Founder,
   Orainti
   Brought to you by
   

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2. Brought to you by
   AI-Generated Profile Picture
   

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3. Brought to you by
   SEO processes that don’t
   leverage the opportunities given
   by the latest AI functionalities &
   tools will struggle to be
   competitive in a not-so-far future
   

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4. The launch of
   ChatGPT at the
   end of last year
   triggered a
   new era of AI
   for SEO, let’s
   see how!
   Aleyda Solis
   @aleyda
   

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5. Aleyda Solis
   @aleyda
   We didn’t only quickly started to use it to
   support and automate our SEO tasks
   https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
   

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6. Aleyda Solis
   @aleyda
   A variety of plugins and resources were also
   launched to make it even better/easier to use
   https://chrome.google.com/webstore/detail/aiprm-for-chatgpt/ojnbohmppadfgpejeebfnmnknjdlckgj
   

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7. Aleyda Solis
   @aleyda
   Search engines also reacted & announced
   their own AI chatbot interfaces
   

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8. Aleyda Solis
   @aleyda
   This should be ok with attribution to sources,
   

   if you don’t only target fact related queries
   

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9. Aleyda Solis
   @aleyda
   Ultimately, it’s
   about having
   your own voice,
   experience,
   differentiated
   insights
   providing unique
   value and brand
   

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10. Aleyda Solis
    @aleyda
    Google also finally shared they’re ok with AI
    content if it’s high quality, original & useful
    https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
    

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11. Content tools that already had AI automation
    features, took them to the next level too
    Aleyda Solis
    @aleyda
    

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12. Aleyda Solis
    @aleyda
    Let’s see how we can leverage all these tools
    to support & advance our SEO day to day
    Search Engines
    

    Chat Bots
    ChatGPT Based
    

    Tools & Resources
    Content / SEO Tools
    

    Chat Bots
    ChatGPT
    SEO PHASES
    
    
    Keyword & Competition Analysis
    

    

    Content Optimization
    

    

    Technical Optimization
    

    

    Link Building
    

    

    Measurement
    

    

    Reporting
    Research
    

    

    Organization
    

    

    Generation
    TASKS
    

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13. Aleyda Solis
    @aleyda
    With different angles and ideas from my
    initial article, leveraging new features
    Search Engines
    

    ChatGPT Based
    

    Content / SEO Tools
    

    ChatGPT
    SEO PHASES
    
    
    Keyword & Competition Analysis
    

    Research
    

    TASKS
    https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
    

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14. Aleyda Solis
    @aleyda
    Without falling into factual errors &
    originality issues due to a lack of validation
    

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15. Aleyda Solis
    @aleyda
    Let’s follow this
    ChatGPT
    flowchart by
    Aleksandr
    Tiulkanov to use
    generative AI
    safely
    

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16. Aleyda Solis
    @aleyda
    For Keyword &
    Competition
    Research,
    Organization,
    Generation
    

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17. Aleyda Solis
    @aleyda
    ChatGPT can be useful for so many tasks in
    keyword research but lacks of fresh data
    

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18. Aleyda Solis
    @aleyda
    Let’s use Bing Chat and ChatSonic for it to get
    fresh keyword, content & competition data
    

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19. Aleyda Solis
    @aleyda
    Get the latest most popular questions
    for any topic
    

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20. Aleyda Solis
    @aleyda
    Go more granular, ask for the latest top
    keywords along with their search intent
    

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21. Aleyda Solis
    @aleyda
    You can ask them to propose a hub and spoke
    model for the specified keywords directly too
    

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22. Aleyda Solis
    @aleyda
    Get the top competitors and their latest
    published pages about the topic
    

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23. Aleyda Solis
    @aleyda
    And suggests new related topics based on
    what has been covered by these sites
    

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24. Aleyda Solis
    @aleyda
    Validate if it’s possible to rank with the
    same page for two similar queries
    

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25. Aleyda Solis
    @aleyda
    Check if it’s viable to rank for a query across
    different country markets with the same pages
    

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26. Aleyda Solis
    @aleyda
    Verify what type of content is needed to
    rank for a query across different markets
    

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27. Aleyda Solis
    @aleyda
    Obtain video content ideas based on
    trending videos about the topic
    

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28. Aleyda Solis
    @aleyda
    Get the hashtags to optimize these
    videos on YouTube too
    

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29. Aleyda Solis
    @aleyda
    For Content
    Generation,
    Organization,
    Optimization
    

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30. Aleyda Solis
    @aleyda
    Create a content brief for an optimized,
    unique comprehensive 3K words guide
    

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31. Aleyda Solis
    @aleyda
    Get optimized titles tags based but without
    copying those of the top ranked pages
    

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32. Aleyda Solis
    @aleyda
    Obtain comprehensive & unique product
    descriptions based on top ranked pages
    

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33. Aleyda Solis
    @aleyda
    Generate the FAQs for your products with
    their answers without mentioning brands
    

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34. Aleyda Solis
    @aleyda
    Get the Pro’s and Con’s for your top
    products vs similar ones in the market
    

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35. Aleyda Solis
    @aleyda
    Generate unique and descriptive images
    

    for your pages, along with their ALT tags
    

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36. Aleyda Solis
    @aleyda
    Get facts and data to integrate within your
    articles along with their sources
    

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37. Aleyda Solis
    @aleyda
    Check the facts and originality of your content
    and ask to make it unique and factual
    

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38. Aleyda Solis
    @aleyda
    Make the content to pass AI content validations
    

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39. Aleyda Solis
    @aleyda
    Does it work? Chatsonic improved it a lot
    Original AI Written Content Chatsonic Rewrite
    

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40. Aleyda Solis
    @aleyda
    And GPTChat did even better work!
    Original AI Written Content GPTChat Rewrite
    

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41. Aleyda Solis
    @aleyda
    For Technical
    Optimization &
    Validation
    

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42. Aleyda Solis
    @aleyda
    Generate an XML sitemap for a list of URLs
    

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43. Aleyda Solis
    @aleyda
    Get the PHP
    code to
    automatically
    generate an XML
    sitemap for any
    new indexable
    URLs
    

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44. Aleyda Solis
    @aleyda
    Get a hierarchical navigation structure
    for a list of URLs
    

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45. Aleyda Solis
    @aleyda
    Get cross-linking suggestions for
    a list of URLs
    

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46. Aleyda Solis
    @aleyda
    Get the code to implement JS based
    

    non-crawlable links by Google
    

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47. Aleyda Solis
    @aleyda
    Get step-by-step
    instructions to
    add canonical
    tags via HTTP
    headers in an
    Apache server
    

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48. Aleyda Solis
    @aleyda
    Get step-by-step
    instructions to
    add hreflang via
    HTTP headers in
    an Apache server
    

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49. Aleyda Solis
    @aleyda
    Get the PHP code
    that generates
    FAQPage
    structured data
    for any guide on
    your site
    

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50. Aleyda Solis
    @aleyda
    For Link Building
    

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51. Aleyda Solis
    @aleyda
    Get a list of experts who have already
    published about your topic to reach out
    

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52. Aleyda Solis
    @aleyda
    Get a list of
    relevant podcasts
    or YouTube
    channels to pitch
    to be a guest of
    

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53. Aleyda Solis
    @aleyda
    Get insights
    about a journalist
    or blogger you
    can refer to when
    reaching out
    

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54. Aleyda Solis
    @aleyda
    Write your
    outreach
    emails with
    personalized
    insights
    

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55. Aleyda Solis
    @aleyda
    It’s all about asking the right questions
    

    to help you accelerate your SEO tasks
    

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56. Thank you!
    Aleyda Solis
    SEO Consultant & Founder
    Orainti
    Brought to you by
    

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