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THE IMPORTANCE OF
INFORMATION
ARCHITECTURE
MONIQUE DUBBELMAN //@BOEMEDIA
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MONIQUE DUBBELMAN
@BOEMEDIA
1971 2007 2011
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WHAT
IS IT?
WHY IS IT
IMPORTANT?
INFORMATION
SYSTEMS
GOOD
IA
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WHAT
IS IT?
WHY IS IT
IMPORTANT?
INFORMATION
SYSTEMS
GOOD
IA
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WHAT
IS IT?
WHY IS IT
IMPORTANT?
INFORMATION
SYSTEMS
GOOD
IA
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WHAT
IS IT?
WHY IS IT
IMPORTANT?
INFORMATION
SYSTEMS
GOOD
IA
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WHAT
IS IT?
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Information architecture makes
INFORMATION
FINDABLE
&
UNDERSTANDABLE
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FINDING

&
MANAGING
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SYSTEM
THINKING
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WHY IS IT
IMPORTANT?
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Mind the
information
GAP
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Context
Mission, Vision
Strategy
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Content
Ownership
Format
Structure
Metadata
Volume
Dynamism
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Users
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You are
NOT
your user
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INFORMATION
SYSTEMS
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Top-down information architecture
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Bottom-up information architecture
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-1-
ORGANISATION
SYSTEMS
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ORGANISATION
SCHEMES
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No content
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-2-
LABELING
SYSTEMS
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Contextual links
Headings
Navigation labels
Index terms
Iconic labels
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FOCUS
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-3-
NAVIGATION
SYSTEMS
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GLOBAL
LOCAL
CONTEXTUAL
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(Keith Instone)
NAVIGATION
STRESS TEST
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1. Ignore homepage
2. Figure out where you are
3. Where will page lead you
next?
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SUPPLEMENTAL
NAVIGATION
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-4-
SEARCH
SYSTEMS
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GOOD
IA
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Proces of information architecture
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Proces of information architecture
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Proces of information architecture
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Context: clear goals
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THE
STUFF
INSIDE
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THE
STUFF
INSIDE
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THE
STUFF
INSIDE
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Users: the ultimate judge
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https://www.optimalworkshop.com
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RESISTANCE
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STRATEGY
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STRATEGY
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STRATEGY
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A
CUNNING
PLAN
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WRAP UP