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The Importance Of Information Architecture

The Importance Of Information Architecture

How to Organise Content to Improve User Experience

Monique Dubbelman

March 18, 2017
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  1. THE IMPORTANCE OF
    INFORMATION
    ARCHITECTURE
    MONIQUE DUBBELMAN //@BOEMEDIA

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  2. MONIQUE DUBBELMAN
    @BOEMEDIA
    1971 2007 2011

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  3. WHAT
    IS IT?
    WHY IS IT
    IMPORTANT?
    INFORMATION
    SYSTEMS
    GOOD
    IA

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  4. WHAT
    IS IT?
    WHY IS IT
    IMPORTANT?
    INFORMATION
    SYSTEMS
    GOOD
    IA

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  5. WHAT
    IS IT?
    WHY IS IT
    IMPORTANT?
    INFORMATION
    SYSTEMS
    GOOD
    IA

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  6. WHAT
    IS IT?
    WHY IS IT
    IMPORTANT?
    INFORMATION
    SYSTEMS
    GOOD
    IA

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  7. WHAT
    IS IT?

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  9. Information architecture makes
    INFORMATION
    FINDABLE
    &
    UNDERSTANDABLE

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  10. FINDING

    &
    MANAGING

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  12. SYSTEM
    THINKING

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  13. WHY IS IT
    IMPORTANT?

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  14. Mind the
    information
    GAP

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  16. Context
    Mission, Vision
    Strategy

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  17. Content
    Ownership
    Format
    Structure
    Metadata
    Volume
    Dynamism

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  18. Users

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  19. You are
    NOT
    your user

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  20. INFORMATION
    SYSTEMS

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  21. Top-down information architecture

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  22. Bottom-up information architecture

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  23. -1-
    ORGANISATION
    SYSTEMS

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  25. ORGANISATION
    SCHEMES

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  28. -2-
    LABELING
    SYSTEMS

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  30. Contextual links
    Headings
    Navigation labels
    Index terms
    Iconic labels

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  31. FOCUS

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  32. -3-
    NAVIGATION
    SYSTEMS

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  33. GLOBAL
    LOCAL
    CONTEXTUAL

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  35. (Keith Instone)
    NAVIGATION
    STRESS TEST

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  36. 1. Ignore homepage
    2. Figure out where you are
    3. Where will page lead you
    next?

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  37. SUPPLEMENTAL
    NAVIGATION

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  38. -4-
    SEARCH
    SYSTEMS

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  39. GOOD
    IA

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  40. Proces of information architecture

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  41. Proces of information architecture

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  42. Proces of information architecture

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  44. Context: clear goals

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  45. THE
    STUFF
    INSIDE

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  46. THE
    STUFF
    INSIDE

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  47. THE
    STUFF
    INSIDE

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  49. Users: the ultimate judge

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  50. https://www.optimalworkshop.com

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  51. RESISTANCE

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  52. STRATEGY

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  53. STRATEGY

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  54. STRATEGY

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  56. A
    CUNNING
    PLAN

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  57. WRAP UP

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  58. MONIQUE DUBBELMAN
    [email protected]
    THANK YOU!

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