The Importance Of Information Architecture

Cc00a4eb9366fcf378d991cbb3714ecc?s=47 Monique Dubbelman
March 18, 2017
Design
0
420

The Importance Of Information Architecture

How to Organise Content to Improve User Experience

Cc00a4eb9366fcf378d991cbb3714ecc?s=128

Monique Dubbelman

March 18, 2017
Tweet

Want more?

Cc00a4eb9366fcf378d991cbb3714ecc?s=48 mdubbelm
1
33
Cc00a4eb9366fcf378d991cbb3714ecc?s=48 mdubbelm
0
47
Cc00a4eb9366fcf378d991cbb3714ecc?s=48 mdubbelm
0
54
3ab1249be442027903e1180025340b3f?s=48 reverentgeek
13
770
A9a491b0fcbe0fbce3d64063a37add99?s=48 rmw
4
420
766b9746b59e6f09e280cd33cf4ed419?s=48 skipperchong
0
260
61857dafbd287b3027c4dcea9008ad3c?s=48 carmenhchung
8
560
06f8b41980eb4c577fa40c41d5030c19?s=48 keathley
9
300
C0390e8b11079f8761c0cd3274ed61cb?s=48 productmarketing
3
350
C35e01544a0dd94a2cf1619ee8a42ebb?s=48 clairelew
4
820
6bb82b13cda86d3b821fa44100335ddf?s=48 thoeni
1
210
B3ace07412a5178ea778e7eec161fc0a?s=48 jcasabona
4
290

Transcript

  1. 1.

    THE IMPORTANCE OF INFORMATION ARCHITECTURE MONIQUE DUBBELMAN //@BOEMEDIA

  2. 2.

    MONIQUE DUBBELMAN @BOEMEDIA 1971 2007 2011

  3. 3.

    WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD

    IA
  4. 4.

    WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD

    IA
  5. 5.

    WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD

    IA
  6. 6.

    WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD

    IA
  7. 7.

    WHAT IS IT?

  8. 8.
    None
  9. 9.

    Information architecture makes INFORMATION FINDABLE & UNDERSTANDABLE

  10. 10.

    FINDING
 & MANAGING

  11. 11.
    None
  12. 12.

    SYSTEM THINKING

  13. 13.

    WHY IS IT IMPORTANT?

  14. 14.

    Mind the information GAP

  15. 15.
    None
  16. 16.

    Context Mission, Vision Strategy

  17. 17.

    Content Ownership Format Structure Metadata Volume Dynamism

  18. 18.

    Users

  19. 19.

    You are NOT your user

  20. 20.

    INFORMATION SYSTEMS

  21. 21.

    Top-down information architecture

  22. 22.

    Bottom-up information architecture

  23. 23.

    -1- ORGANISATION SYSTEMS

  24. 24.
    None
  25. 25.

    ORGANISATION SCHEMES

  26. 26.
    None
  27. 27.
    None
  28. 28.

    -2- LABELING SYSTEMS

  29. 29.
    None
  30. 30.

    Contextual links Headings Navigation labels Index terms Iconic labels

  31. 31.

    FOCUS

  32. 32.

    -3- NAVIGATION SYSTEMS

  33. 33.

    GLOBAL LOCAL CONTEXTUAL

  34. 34.
    None
  35. 35.

    (Keith Instone) NAVIGATION STRESS TEST

  36. 36.

    1. Ignore homepage 2. Figure out where you are 3.

    Where will page lead you next?
  37. 37.

    SUPPLEMENTAL NAVIGATION

  38. 38.

    -4- SEARCH SYSTEMS

  39. 39.

    GOOD IA

  40. 40.

    Proces of information architecture

  41. 41.

    Proces of information architecture

  42. 42.

    Proces of information architecture

  43. 43.
    None
  44. 44.

    Context: clear goals

  45. 45.

    THE STUFF INSIDE

  46. 46.

    THE STUFF INSIDE

  47. 47.

    THE STUFF INSIDE

  48. 48.
    None
  49. 49.

    Users: the ultimate judge

  50. 50.

    https://www.optimalworkshop.com

  51. 51.

    RESISTANCE

  52. 52.

    STRATEGY

  53. 53.

    STRATEGY

  54. 54.

    STRATEGY

  55. 55.
    None
  56. 56.

    A CUNNING PLAN

  57. 57.

    WRAP UP

  58. 58.

    MONIQUE DUBBELMAN MO@BOEMEDIA.NL THANK YOU!