How to Organise Content to Improve User Experience
THE IMPORTANCE OFINFORMATIONARCHITECTUREMONIQUE DUBBELMAN //@BOEMEDIA
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MONIQUE DUBBELMAN@BOEMEDIA1971 2007 2011
WHATIS IT?WHY IS ITIMPORTANT?INFORMATIONSYSTEMSGOODIA
WHATIS IT?
Information architecture makesINFORMATIONFINDABLE&UNDERSTANDABLE
FINDING &MANAGING
SYSTEMTHINKING
WHY IS ITIMPORTANT?
Mind theinformationGAP
ContextMission, VisionStrategy
ContentOwnershipFormatStructureMetadataVolumeDynamism
Users
You areNOTyour user
INFORMATIONSYSTEMS
Top-down information architecture
Bottom-up information architecture
-1-ORGANISATIONSYSTEMS
ORGANISATIONSCHEMES
-2-LABELINGSYSTEMS
Contextual linksHeadingsNavigation labelsIndex termsIconic labels
FOCUS
-3-NAVIGATIONSYSTEMS
GLOBALLOCALCONTEXTUAL
(Keith Instone)NAVIGATIONSTRESS TEST
1. Ignore homepage2. Figure out where you are3. Where will page lead younext?
SUPPLEMENTALNAVIGATION
-4-SEARCHSYSTEMS
GOODIA
Proces of information architecture
Context: clear goals
THESTUFFINSIDE
Users: the ultimate judge
https://www.optimalworkshop.com
RESISTANCE
STRATEGY
ACUNNINGPLAN
WRAP UP
MONIQUE DUBBELMAN[email protected]THANK YOU!