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The Importance Of Information Architecture
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Monique Dubbelman
March 18, 2017
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The Importance Of Information Architecture
How to Organise Content to Improve User Experience
Monique Dubbelman
March 18, 2017
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Transcript
THE IMPORTANCE OF INFORMATION ARCHITECTURE MONIQUE DUBBELMAN //@BOEMEDIA
MONIQUE DUBBELMAN @BOEMEDIA 1971 2007 2011
WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD
IA
WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD
IA
WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD
IA
WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD
IA
WHAT IS IT?
None
Information architecture makes INFORMATION FINDABLE & UNDERSTANDABLE
FINDING & MANAGING
None
SYSTEM THINKING
WHY IS IT IMPORTANT?
Mind the information GAP
None
Context Mission, Vision Strategy
Content Ownership Format Structure Metadata Volume Dynamism
Users
You are NOT your user
INFORMATION SYSTEMS
Top-down information architecture
Bottom-up information architecture
-1- ORGANISATION SYSTEMS
None
ORGANISATION SCHEMES
None
None
-2- LABELING SYSTEMS
None
Contextual links Headings Navigation labels Index terms Iconic labels
FOCUS
-3- NAVIGATION SYSTEMS
GLOBAL LOCAL CONTEXTUAL
None
(Keith Instone) NAVIGATION STRESS TEST
1. Ignore homepage 2. Figure out where you are 3.
Where will page lead you next?
SUPPLEMENTAL NAVIGATION
-4- SEARCH SYSTEMS
GOOD IA
Proces of information architecture
Proces of information architecture
Proces of information architecture
None
Context: clear goals
THE STUFF INSIDE
THE STUFF INSIDE
THE STUFF INSIDE
None
Users: the ultimate judge
https://www.optimalworkshop.com
RESISTANCE
STRATEGY
STRATEGY
STRATEGY
None
A CUNNING PLAN
WRAP UP
MONIQUE DUBBELMAN
[email protected]
THANK YOU!