The Importance Of Information Architecture

How to Organise Content to Improve User Experience

Transcript

1. THE IMPORTANCE OF INFORMATION ARCHITECTURE MONIQUE DUBBELMAN //@BOEMEDIA
2. MONIQUE DUBBELMAN @BOEMEDIA 1971 2007 2011
3. WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD IA
4. WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD IA
5. WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD IA
6. WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD IA
7. WHAT IS IT?
9. Information architecture makes INFORMATION FINDABLE & UNDERSTANDABLE
10. FINDING
 & MANAGING
12. SYSTEM THINKING
13. WHY IS IT IMPORTANT?
14. Mind the information GAP
16. Context Mission, Vision Strategy
17. Content Ownership Format Structure Metadata Volume Dynamism
18. Users
19. You are NOT your user
20. INFORMATION SYSTEMS
21. Top-down information architecture
22. Bottom-up information architecture
23. -1- ORGANISATION SYSTEMS
25. ORGANISATION SCHEMES
28. -2- LABELING SYSTEMS
30. Contextual links Headings Navigation labels Index terms Iconic labels
31. FOCUS
32. -3- NAVIGATION SYSTEMS
33. GLOBAL LOCAL CONTEXTUAL
35. (Keith Instone) NAVIGATION STRESS TEST
36. 1. Ignore homepage 2. Figure out where you are 3. Where will page lead you next?
37. SUPPLEMENTAL NAVIGATION
38. -4- SEARCH SYSTEMS
39. GOOD IA
40. Proces of information architecture
41. Proces of information architecture
42. Proces of information architecture
44. Context: clear goals
45. THE STUFF INSIDE
46. THE STUFF INSIDE
47. THE STUFF INSIDE
49. Users: the ultimate judge
50. https://www.optimalworkshop.com
51. RESISTANCE
52. STRATEGY
53. STRATEGY
54. STRATEGY
56. A CUNNING PLAN
57. WRAP UP
58. MONIQUE DUBBELMAN MO@BOEMEDIA.NL THANK YOU!