The Importance Of Information Architecture

The Importance Of Information Architecture

How to Organise Content to Improve User Experience

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Monique Dubbelman

March 18, 2017
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Transcript

  1. THE IMPORTANCE OF INFORMATION ARCHITECTURE MONIQUE DUBBELMAN //@BOEMEDIA

  2. MONIQUE DUBBELMAN @BOEMEDIA 1971 2007 2011

  3. WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD

    IA
  4. WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD

    IA
  5. WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD

    IA
  6. WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD

    IA
  7. WHAT IS IT?

  8. None
  9. Information architecture makes INFORMATION FINDABLE & UNDERSTANDABLE

  10. FINDING
 & MANAGING

  11. None
  12. SYSTEM THINKING

  13. WHY IS IT IMPORTANT?

  14. Mind the information GAP

  15. None
  16. Context Mission, Vision Strategy

  17. Content Ownership Format Structure Metadata Volume Dynamism

  18. Users

  19. You are NOT your user

  20. INFORMATION SYSTEMS

  21. Top-down information architecture

  22. Bottom-up information architecture

  23. -1- ORGANISATION SYSTEMS

  24. None
  25. ORGANISATION SCHEMES

  26. None
  27. None
  28. -2- LABELING SYSTEMS

  29. None
  30. Contextual links Headings Navigation labels Index terms Iconic labels

  31. FOCUS

  32. -3- NAVIGATION SYSTEMS

  33. GLOBAL LOCAL CONTEXTUAL

  34. None
  35. (Keith Instone) NAVIGATION STRESS TEST

  36. 1. Ignore homepage 2. Figure out where you are 3.

    Where will page lead you next?
  37. SUPPLEMENTAL NAVIGATION

  38. -4- SEARCH SYSTEMS

  39. GOOD IA

  40. Proces of information architecture

  41. Proces of information architecture

  42. Proces of information architecture

  43. None
  44. Context: clear goals

  45. THE STUFF INSIDE

  46. THE STUFF INSIDE

  47. THE STUFF INSIDE

  48. None
  49. Users: the ultimate judge

  50. https://www.optimalworkshop.com

  51. RESISTANCE

  52. STRATEGY

  53. STRATEGY

  54. STRATEGY

  55. None
  56. A CUNNING PLAN

  57. WRAP UP

  58. MONIQUE DUBBELMAN MO@BOEMEDIA.NL THANK YOU!