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Design for Wellbeing
Exploring the Possibilities
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Natsuha Nakane
Money Forward Home, Inc.
Product Designer
LinkedIn: nanakane078
X: nanakane078
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Spectrum Tokyo Festival 2024
Natsuha Nakane
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Spectrum Tokyo Festival 2024
Natsuha Nakane
Our mission
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Natsuha Nakane
a designer that solves
money problems
an advocate for design
that fosters well-being
I am ...
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Spectrum Tokyo Festival 2024
Natsuha Nakane
a designer that solves
money problems
an advocate for design
that fosters well-being
I am ...
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Spectrum Tokyo Festival 2024
Natsuha Nakane
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Spectrum Tokyo Festival 2024
Natsuha Nakane
a designer that solves
money problems
an advocate for design
that fosters well-being
I am ...
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Spectrum Tokyo Festival 2024
Natsuha Nakane
What is Well-being?
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health is defined broadly as a positive state involving mental,
community action physical and social well-being. While this
definition is widely accepted, the precise interpretation of
well-being is unclear.
Towards developing WHO’s agenda on well-being (p.7) https://www.who.int/publications/i/item/9789240039384
（ウェルビーイングの定義は曖昧である。）
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Spectrum Tokyo Festival 2024
Natsuha Nakane
Being in a good state as oneself
その人としての「よい状態」
Well-being means...
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Spectrum Tokyo Festival 2024
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EF Well-being is 8
3F Well-being is 8
2F Well-being is a
personal.
social.
process.
Key points
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Spectrum Tokyo Festival 2024
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Well-being can be...
enjoyable career a network of friends
financial stability sense of belonging
regular exercise enough sleep balanced diet
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Spectrum Tokyo Festival 2024
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Being in a good state as oneself
その人としての
「よい状態」
Well-being means...
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Spectrum Tokyo Festival 2024
Natsuha Nakane
Why design for well-being?
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Spectrum Tokyo Festival 2024
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Why do I spend so much time on my smartphone?
Am I letting it steal my valuable time?
どうしてスマホを開きたくなってしまうのか。
スマホのせいで時間を無駄にしていないか。
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Spectrum Tokyo Festival 2024
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A Study on Smartphone Addiction Across Different Age Groups (p.2, figure2.)
https://news-ins-saison.dga.jp/topics/down2.php?id=9002486&attach_id=1414&seq=1
n Yes No
age 15-19 106 93.4% 6.6%
20-29 209 85.6% 14.4%
30-39 209 77.1% 23.0%
40-49 209 60.8% 39.2%
50-59 212 49.5% 50.5%
60- 96 36.5% 63.5%
Q. Do you ever find yourself so absorbed in your smartphone that
you lose track of time? / スマホに夢中になり時間を忘れることはありますか。
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Spectrum Tokyo Festival 2024
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Pop ups
Infinite scroll Notifications
9:41
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Why design for well-being?
Because digital technology
greatly influences well-being
デジタル技術はウェルビーイングに大きな影響を与えるから。
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How can we design for well-being?
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Spectrum Tokyo Festival 2024
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KGI
KPI KPI KPI KPI
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KGI
KPI KPI KPI KPI KPI
Well-being
Goal
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traditional KPI
number of articles read by users
well-being KPI
number of articles
users found truly helpful
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traditional KPI
number of swipes
well-being KPI
number of meaningful, fulfilling
connections users create
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Natsuha Nakane
家計改善チェックリスト 6/9
ゴールまであと少し！ここまできたら改善
の効果も出てくるはず！
家計を把握しよう
まずは現在の家計の状況を正しく把握しましょう
家計が黒字か赤字か確認する
家計の内訳を確認する
家計改善チェックリスト
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traditional KPI
number of taps/imps
well-being KPI
whether users felt the checklist
improves their spending habits
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Spectrum Tokyo Festival 2024
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Can we really persuade our teams
to prioritize well-being?
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Towards developing WHO’s agenda on well-being (p.16, figure2.) https://www.who.int/publications/i/item/9789240039384
Yes, but it will take time..
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Spectrum Tokyo Festival 2024
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KGI
KPI KPI KPI KPI KPI
Well-being
Goal
Led by the Design Team
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EF Well-being is 8
3F Well-being is 8
2F Well-being is a
personal.
social.
process.
Key points
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ユーザーにどんな生活を送って欲しいか。
そのゴールを測るためにはどんな指標が最適か。
How do I want the users to live their life?
What would be a good metric for that goal?
You can start small by asking...
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Track the KPI that aligns with your well-being goal
User Interviews Questionnaires
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/ Did you think the checklist will
/ No
/ Yes
improve your spending habits?
家計改善チェックリスト 6/9
ゴールまであと少し！ここまできたら改善
の効果も出てくるはず！
家計を把握しよう
まずは現在の家計の状況を正しく把握しましょう
家計が黒字か赤字か確認する
家計の内訳を確認する
家計改善チェックリスト
9:41
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Spectrum Tokyo Festival 2024
Natsuha Nakane
ウェルビーイング的なゴールを設定する。
いつかそれをチームのゴールにできるように、できることから小さく始める。
How can we design for well-being?
Set up a well-being goal.
Start small to make it a
team-wide goal in the long run.
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Summary
ウェルビーイングとは、その人としての「よい状態」である。
qs Well-being means being in a good state.
デジタル技術のデザインはウェルビーイングに大きな影響を与える。
us Digital technology design impacts well-being.
デザイナーはウェルビーイング的なゴールを設定することで貢献できる。
²s Designers can contribute by defining a well-being
goal for their users.
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Thank you!
LinkedIn: nanakane078
X: nanakane078