デザインがもたらすウェルビーイングの可能性 / Design for Wellbeing: Exploring the Possibilities

Session by :
Natsuha Nakane / Money Forward, Inc.
Spectrum Tokyo Festival 2024 Day 2 (2024/12/8)

Transcript

1. Design for Wellbeing Exploring the Possibilities
2. Natsuha Nakane Money Forward Home, Inc. Product Designer LinkedIn: nanakane078 X: nanakane078
3. Spectrum Tokyo Festival 2024 Natsuha Nakane
4. Spectrum Tokyo Festival 2024 Natsuha Nakane Our mission
5. Spectrum Tokyo Festival 2024 Natsuha Nakane a designer that solves money problems an advocate for design that fosters well-being I am ...
6. Spectrum Tokyo Festival 2024 Natsuha Nakane a designer that solves money problems an advocate for design that fosters well-being I am ...
7. Spectrum Tokyo Festival 2024 Natsuha Nakane
8. Spectrum Tokyo Festival 2024 Natsuha Nakane a designer that solves money problems an advocate for design that fosters well-being I am ...
9. Spectrum Tokyo Festival 2024 Natsuha Nakane What is Well-being?
10. Spectrum Tokyo Festival 2024 Natsuha Nakane health is defined broadly as a positive state involving mental, community action physical and social well-being. While this definition is widely accepted, the precise interpretation of well-being is unclear. Towards developing WHO’s agenda on well-being (p.7) https://www.who.int/publications/i/item/9789240039384 （ウェルビーイングの定義は曖昧である。）
11. Spectrum Tokyo Festival 2024 Natsuha Nakane Being in a good state as oneself その人としての「よい状態」 Well-being means...
12. Spectrum Tokyo Festival 2024 Natsuha Nakane EF Well-being is 8 3F Well-being is 8 2F Well-being is a personal. social. process. Key points
13. Spectrum Tokyo Festival 2024 Natsuha Nakane Well-being can be... enjoyable career a network of friends financial stability sense of belonging regular exercise enough sleep balanced diet
14. Spectrum Tokyo Festival 2024 Natsuha Nakane Being in a good state as oneself その人としての 「よい状態」 Well-being means...
15. Spectrum Tokyo Festival 2024 Natsuha Nakane Why design for well-being?
16. Spectrum Tokyo Festival 2024 Natsuha Nakane
17. Spectrum Tokyo Festival 2024 Natsuha Nakane Why do I spend so much time on my smartphone? Am I letting it steal my valuable time? どうしてスマホを開きたくなってしまうのか。 スマホのせいで時間を無駄にしていないか。
18. Spectrum Tokyo Festival 2024 Natsuha Nakane A Study on Smartphone Addiction Across Different Age Groups (p.2, figure2.) https://news-ins-saison.dga.jp/topics/down2.php?id=9002486&attach_id=1414&seq=1 n Yes No age 15-19 106 93.4% 6.6% 20-29 209 85.6% 14.4% 30-39 209 77.1% 23.0% 40-49 209 60.8% 39.2% 50-59 212 49.5% 50.5% 60- 96 36.5% 63.5% Q. Do you ever find yourself so absorbed in your smartphone that you lose track of time? / スマホに夢中になり時間を忘れることはありますか。
19. Spectrum Tokyo Festival 2024 Natsuha Nakane Pop ups Infinite scroll Notifications 9:41
20. Spectrum Tokyo Festival 2024 Natsuha Nakane Spectrum Tokyo Festival 2024 Natsuha Nakane Why design for well-being? Because digital technology greatly influences well-being デジタル技術はウェルビーイングに大きな影響を与えるから。
21. Spectrum Tokyo Festival 2024 Natsuha Nakane How can we design for well-being?
22. Spectrum Tokyo Festival 2024 Natsuha Nakane KGI KPI KPI KPI KPI
23. Spectrum Tokyo Festival 2024 Natsuha Nakane KGI KPI KPI KPI KPI KPI Well-being Goal
24. Spectrum Tokyo Festival 2024 Natsuha Nakane traditional KPI number of articles read by users well-being KPI number of articles users found truly helpful
25. Spectrum Tokyo Festival 2024 Natsuha Nakane traditional KPI number of swipes well-being KPI number of meaningful, fulfilling connections users create
26. Natsuha Nakane 家計改善チェックリスト 6/9 ゴールまであと少し！ここまできたら改善 の効果も出てくるはず！ 家計を把握しよう まずは現在の家計の状況を正しく把握しましょう 家計が黒字か赤字か確認する 家計の内訳を確認する 家計改善チェックリスト 9:41 traditional KPI number of taps/imps well-being KPI whether users felt the checklist improves their spending habits
27. Spectrum Tokyo Festival 2024 Natsuha Nakane Can we really persuade our teams to prioritize well-being?
28. Spectrum Tokyo Festival 2024 Natsuha Nakane Towards developing WHO’s agenda on well-being (p.16, figure2.) https://www.who.int/publications/i/item/9789240039384 Yes, but it will take time..
29. Spectrum Tokyo Festival 2024 Natsuha Nakane KGI KPI KPI KPI KPI KPI Well-being Goal Led by the Design Team
30. Spectrum Tokyo Festival 2024 Natsuha Nakane EF Well-being is 8 3F Well-being is 8 2F Well-being is a personal. social. process. Key points
31. Spectrum Tokyo Festival 2024 Natsuha Nakane ユーザーにどんな生活を送って欲しいか。 そのゴールを測るためにはどんな指標が最適か。 How do I want the users to live their life? What would be a good metric for that goal? You can start small by asking...
32. Spectrum Tokyo Festival 2024 Natsuha Nakane Track the KPI that aligns with your well-being goal User Interviews Questionnaires
33. Spectrum Tokyo Festival 2024 / Did you think the checklist will / No / Yes improve your spending habits? 家計改善チェックリスト 6/9 ゴールまであと少し！ここまできたら改善 の効果も出てくるはず！ 家計を把握しよう まずは現在の家計の状況を正しく把握しましょう 家計が黒字か赤字か確認する 家計の内訳を確認する 家計改善チェックリスト 9:41
34. Spectrum Tokyo Festival 2024 Natsuha Nakane ウェルビーイング的なゴールを設定する。 いつかそれをチームのゴールにできるように、できることから小さく始める。 How can we design for well-being? Set up a well-being goal. Start small to make it a team-wide goal in the long run.
35. Spectrum Tokyo Festival 2024 Natsuha Nakane Summary ウェルビーイングとは、その人としての「よい状態」である。 qs Well-being means being in a good state. デジタル技術のデザインはウェルビーイングに大きな影響を与える。 us Digital technology design impacts well-being. デザイナーはウェルビーイング的なゴールを設定することで貢献できる。 ²s Designers can contribute by defining a well-being goal for their users.
36. Thank you! LinkedIn: nanakane078 X: nanakane078