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Informe
d
decision
s
Design Research
2022
How to run a
multi-country
qualitative study and
keep your sanity
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Hi there…
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Luella Sean
Tony
NEW
PROJECT
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What’s covered?
✓Project brief
Final thoughts
✓
Challenges
✓
1. Scheduling
2. Recruitment
3. Language
4. Interviews
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The brief
✓50 interviews
Coders
✓
7 countries
✓
16 time zones
✓
Non-English
backgrounds
✓
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Scheduling
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Project planning
✓Map compatible
times
Specify times
in briefs
✓
Avoid flexibility
✓
How many
moderators?
✓
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Only 7 rooms to go!
My office
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Recruitment
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Online platforms
✓Do your research
Can they deliver?
✓
Plan B? And C?
✓
Specify available
times
✓
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Local recruiters
✓Allow extra time
How best to
communicate?
✓
Am I being clear?
✓
Expect some
glitches
✓
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Man with a van
Are we there
yet?
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Language
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Language barriers
✓Plain English briefs
Consider translations
✓
Videos to check
English competency
✓
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Prep for interviews
Simple mod guides
✓
Consider using
interpreters
✓
Adjust sessions
for interpreters
✓
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Interviews
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Interview challenges
✓Remote fidelity
Moderator fatigue
✓
Participant fatigue
✓
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Conducting interviews
✓Review mod guides
More down time
✓
Fewer per day
✓
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Final thoughts…
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Home, sweet
home
Our new backyard
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Informe
d
decision
s
Thank
You