Opportunities for your Plugin | Aviva Pinchas

by WooConf

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3M+ stores run on WooCommerce.

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34% Data via WooCommerce Tracker 28% 22% 7% 4% 4%

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2017 2016 2015 0 3.75 7.5 11.25 15 15 plugins per store Data via WooCommerce Tracker

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2017 2016 2015 0 3.75 7.5 11.25 15 15 plugins per store Data via WooCommerce Tracker 2017 2016 2015 0 3.75 7.5 11.25 15 6 extensions per store

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18M extension installs

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18M opportunities

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18M Problems Solved.

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2011 Marketplace opens

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Developer site 10% Code Canyon 18% Woo Marketplace 72% Data via WooCommerce Tracker paid extensions installs

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2017 Open Marketplace

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Develop extensions for customers on the WooMarketplace

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Others 16% Myself 84% Building for themselves Data from WooCommerce.com

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Data from WooCommerce.com Physical products Digital Services Vendors Memberships Tickets 0 0.125 0.25 0.375 0.5

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Data from WooCommerce.com One Time Ofﬂine Pre Order Subscription Payment Plan 0 0.15 0.3 0.45 0.6

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Data from WooCommerce.com Fashion Electronics Health & Beauty Design & Marketing Art & Photography Food & Drink Education Software Hobbies & Crafts Home Goods Jewelry Sports Books Toys Gifts & Collectibles Travel Music Construction Templates & Printables Auto Ofﬁce supplies Charity Pets 0 0.035 0.07 0.105 0.14

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Woo Marketplace customers  are DIY builders  creating stores with complex products across many verticals

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Develop extensions that   solve problems   for customers and   ﬁll gaps in the Woo Marketplace

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Store Management 12% Product Type 6% Marketing 13% Enhancements 19% Shipping 16% Payments 35% inventory Data from Automattic

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Store Management 21% Product Type 17% Marketing 18% Enhancements 25% Shipping 17% Payments 2% installs Data from WooCommerce Tracker

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Store Management 21% Product Type 17% Enhancements 25% Shipping 17% Payments 2% installs Data from WooCommerce Tracker

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Store Management 12% Product Type 6% Marketing 13% Enhancements 19% Shipping 16% Payments 35% inventory Data from Automattic

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Store Management 13% Product Type 29% Marketing 12% Enhancements 16% Shipping 15% Payments 14% revenue Data from Automattic

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Store Management 13% Product Type 29% Enhancements 16% Shipping 15% Payments 14% revenue Data from Automattic

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Data from Automattic Installs Revenue 0 25 50 75 100 13% 21% 29% 17% 12% 18% 16% 25% 15% 17% 14% 2% Payments Shipping Enhancements Marketing Product Type Store Management

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Data from Automattic Installs Revenue 0 25 50 75 100 13% 21% 29% 17% 12% 18% 16% 25% 15% 17% 14% 2% Payments Shipping Enhancements Marketing Product Type Store Management

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34% Data via WooCommerce Tracker 28% 22% 7% 4% 4%

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Data via WooCommerce Tracker

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1200 ideas!

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Develop extensions in the Enhancement, Product Type Marketing or Store Management categories Develop extensions for countries outside the US. Solve problems for real customers then validate your idea with community feedback.

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Connect to customers through the Woo Marketplace

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Support + Updates

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Connect to customers in WooCommerce in their inbox for the length of their relationship with you