Opportunities for your Plugin | Aviva Pinchas

Transcript

1. 3M+ stores run on WooCommerce.

2. 34% Data via WooCommerce Tracker 28% 22% 7% 4% 4%

3. 2017 2016 2015 0 3.75 7.5 11.25 15 15 plugins

   per store Data via WooCommerce Tracker

4. 2017 2016 2015 0 3.75 7.5 11.25 15 15 plugins

   per store Data via WooCommerce Tracker 2017 2016 2015 0 3.75 7.5 11.25 15 6 extensions per store

5. 18M extension installs

6. 18M opportunities

7. 18M Problems Solved.

8. None

9. 2011 Marketplace opens

10. Developer site 10% Code Canyon 18% Woo Marketplace 72% Data

    via WooCommerce Tracker paid extensions installs

11. 2017 Open Marketplace

12. Develop extensions for customers on the WooMarketplace

13. Others 16% Myself 84% Building for themselves Data from WooCommerce.com

14. Data from WooCommerce.com Physical products Digital Services Vendors Memberships Tickets

    0 0.125 0.25 0.375 0.5

15. Data from WooCommerce.com One Time Offline Pre Order Subscription Payment

    Plan 0 0.15 0.3 0.45 0.6

16. Data from WooCommerce.com Fashion Electronics Health & Beauty Design &

    Marketing Art & Photography Food & Drink Education Software Hobbies & Crafts Home Goods Jewelry Sports Books Toys Gifts & Collectibles Travel Music Construction Templates & Printables Auto Office supplies Charity Pets 0 0.035 0.07 0.105 0.14

17. Woo Marketplace customers
 are DIY builders
 creating stores with complex

    products across many verticals

18. Develop extensions that 
 solve problems 
 for customers and

    
 fill gaps in the Woo Marketplace

19. Store Management 12% Product Type 6% Marketing 13% Enhancements 19%

    Shipping 16% Payments 35% inventory Data from Automattic

20. Store Management 21% Product Type 17% Marketing 18% Enhancements 25%

    Shipping 17% Payments 2% installs Data from WooCommerce Tracker

21. Store Management 21% Product Type 17% Enhancements 25% Shipping 17%

    Payments 2% installs Data from WooCommerce Tracker
22. None
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24. Store Management 12% Product Type 6% Marketing 13% Enhancements 19%

    Shipping 16% Payments 35% inventory Data from Automattic

25. Store Management 13% Product Type 29% Marketing 12% Enhancements 16%

    Shipping 15% Payments 14% revenue Data from Automattic

26. Store Management 13% Product Type 29% Enhancements 16% Shipping 15%

    Payments 14% revenue Data from Automattic
27. None
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29. Data from Automattic Installs Revenue 0 25 50 75 100

    13% 21% 29% 17% 12% 18% 16% 25% 15% 17% 14% 2% Payments Shipping Enhancements Marketing Product Type Store Management

30. Data from Automattic Installs Revenue 0 25 50 75 100

    13% 21% 29% 17% 12% 18% 16% 25% 15% 17% 14% 2% Payments Shipping Enhancements Marketing Product Type Store Management
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34. 34% Data via WooCommerce Tracker 28% 22% 7% 4% 4%

35. Data via WooCommerce Tracker

36. None

37. 1200 ideas!

38. Develop extensions in the Enhancement, Product Type Marketing or Store

    Management categories Develop extensions for countries outside the US. Solve problems for real customers then validate your idea with community feedback.

39. Connect to customers through the Woo Marketplace

40. None
41. None

42. Support + Updates

43. None

44. Connect to customers in WooCommerce in their inbox for the

    length of their relationship with you

45. When?

46. November existing developers 2017

47. 2018 new developers

48. woocommerce.com/ develop-woocommerce

49. 3M+ stores run on WooCommerce.

50. Thanks! Twitter: @in_a_pinch Slack: @aviva