$30 off During Our Annual Pro Sale. View Details »
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Opportunities for your Plugin | Aviva Pinchas
Search
WooConf
October 19, 2017
Business
0
970
Opportunities for your Plugin | Aviva Pinchas
WooConf
October 19, 2017
Tweet
Share
More Decks by WooConf
See All by WooConf
Weaving CRO and Agile methodologies: A Big Brand Case Study | Laura Nelson
wooconf
0
450
Open eCommerce | Beka Rice
wooconf
2
440
Enterprise ecommerce with WooCommerce at the centre of your architecture | David Lockie
wooconf
0
590
Paid Search and eCommerce | Elizabeth Marsten
wooconf
0
110
How To Price Your Product for Profitability | Kenn Kelly
wooconf
0
98
Moving from Etsy to WooCommerce | Jeff Daigle
wooconf
1
120
Scaling WooCommerce for international sales | Jimmy Rosén & Richard Sweeney
wooconf
0
880
WooCommerce Speed Demon | Zach Stepek
wooconf
1
440
Using the Woo API for Data Visualization with JavaScript | Zac Gordon
wooconf
0
170
Other Decks in Business
See All in Business
Fintech landscape updated - Japan section
hakusansai
0
1.1k
OH MY GOD inc. 会社概要
fujiyamayuta
0
23k
2025年12月期 第三四半期決算説明資料
mobcast20040326
PRO
0
590
pmconf2025_-_現役教師のたこ焼き屋さん___現役PMの駄菓子屋さんが未来に挑む___ユーザーコミュニティ主導のプロダクトマネジメント_.pdf
mindman
0
2.4k
Srush Corporate Brand Book
tomomifuruya
1
9.2k
三井物産グループのデジタル証券〜名古屋・プライムオフィス〜徹底解説セミナー
c0rp_mdm
PRO
0
1.5k
【DearOne】Dear Newest Member
hrm
2
13k
AIはプロダクト開発をどう変えたか?〜 3つの役割から見る「変化」と「未来」〜 / How AI Transformed Product Development: A Look at "Change" and "Future" via Three Roles
iwashi86
3
850
ペイジェント採用資料
paygent
0
22k
VISASQ: ABOUT DEV TEAM
eikohashiba
6
38k
曖昧なLLMの出力をプロダクト価値へつなげる、要求の具体化と評価
zerebom
3
290
SASアピールブック(Web公開版)
sas_si
0
1.4k
Featured
See All Featured
Mobile First: as difficult as doing things right
swwweet
225
10k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
249
1.3M
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
162
15k
We Have a Design System, Now What?
morganepeng
54
7.9k
[RailsConf 2023] Rails as a piece of cake
palkan
58
6.1k
KATA
mclloyd
PRO
32
15k
Code Review Best Practice
trishagee
73
19k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
16
1.8k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
128
54k
The Illustrated Children's Guide to Kubernetes
chrisshort
51
51k
Building Flexible Design Systems
yeseniaperezcruz
329
39k
Unsuck your backbone
ammeep
671
58k
Transcript
3M+ stores run on WooCommerce.
34% Data via WooCommerce Tracker 28% 22% 7% 4% 4%
2017 2016 2015 0 3.75 7.5 11.25 15 15 plugins
per store Data via WooCommerce Tracker
2017 2016 2015 0 3.75 7.5 11.25 15 15 plugins
per store Data via WooCommerce Tracker 2017 2016 2015 0 3.75 7.5 11.25 15 6 extensions per store
18M extension installs
18M opportunities
18M Problems Solved.
None
2011 Marketplace opens
Developer site 10% Code Canyon 18% Woo Marketplace 72% Data
via WooCommerce Tracker paid extensions installs
2017 Open Marketplace
Develop extensions for customers on the WooMarketplace
Others 16% Myself 84% Building for themselves Data from WooCommerce.com
Data from WooCommerce.com Physical products Digital Services Vendors Memberships Tickets
0 0.125 0.25 0.375 0.5
Data from WooCommerce.com One Time Offline Pre Order Subscription Payment
Plan 0 0.15 0.3 0.45 0.6
Data from WooCommerce.com Fashion Electronics Health & Beauty Design &
Marketing Art & Photography Food & Drink Education Software Hobbies & Crafts Home Goods Jewelry Sports Books Toys Gifts & Collectibles Travel Music Construction Templates & Printables Auto Office supplies Charity Pets 0 0.035 0.07 0.105 0.14
Woo Marketplace customers are DIY builders creating stores with complex
products across many verticals
Develop extensions that solve problems for customers and
fill gaps in the Woo Marketplace
Store Management 12% Product Type 6% Marketing 13% Enhancements 19%
Shipping 16% Payments 35% inventory Data from Automattic
Store Management 21% Product Type 17% Marketing 18% Enhancements 25%
Shipping 17% Payments 2% installs Data from WooCommerce Tracker
Store Management 21% Product Type 17% Enhancements 25% Shipping 17%
Payments 2% installs Data from WooCommerce Tracker
None
None
Store Management 12% Product Type 6% Marketing 13% Enhancements 19%
Shipping 16% Payments 35% inventory Data from Automattic
Store Management 13% Product Type 29% Marketing 12% Enhancements 16%
Shipping 15% Payments 14% revenue Data from Automattic
Store Management 13% Product Type 29% Enhancements 16% Shipping 15%
Payments 14% revenue Data from Automattic
None
None
Data from Automattic Installs Revenue 0 25 50 75 100
13% 21% 29% 17% 12% 18% 16% 25% 15% 17% 14% 2% Payments Shipping Enhancements Marketing Product Type Store Management
Data from Automattic Installs Revenue 0 25 50 75 100
13% 21% 29% 17% 12% 18% 16% 25% 15% 17% 14% 2% Payments Shipping Enhancements Marketing Product Type Store Management
None
None
None
34% Data via WooCommerce Tracker 28% 22% 7% 4% 4%
Data via WooCommerce Tracker
None
1200 ideas!
Develop extensions in the Enhancement, Product Type Marketing or Store
Management categories Develop extensions for countries outside the US. Solve problems for real customers then validate your idea with community feedback.
Connect to customers through the Woo Marketplace
None
None
Support + Updates
None
Connect to customers in WooCommerce in their inbox for the
length of their relationship with you
When?
November existing developers 2017
2018 new developers
woocommerce.com/ develop-woocommerce
3M+ stores run on WooCommerce.
Thanks! Twitter: @in_a_pinch Slack: @aviva