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Opportunities for your Plugin | Aviva Pinchas
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WooConf
October 19, 2017
Business
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Opportunities for your Plugin | Aviva Pinchas
WooConf
October 19, 2017
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Transcript
3M+ stores run on WooCommerce.
34% Data via WooCommerce Tracker 28% 22% 7% 4% 4%
2017 2016 2015 0 3.75 7.5 11.25 15 15 plugins
per store Data via WooCommerce Tracker
2017 2016 2015 0 3.75 7.5 11.25 15 15 plugins
per store Data via WooCommerce Tracker 2017 2016 2015 0 3.75 7.5 11.25 15 6 extensions per store
18M extension installs
18M opportunities
18M Problems Solved.
None
2011 Marketplace opens
Developer site 10% Code Canyon 18% Woo Marketplace 72% Data
via WooCommerce Tracker paid extensions installs
2017 Open Marketplace
Develop extensions for customers on the WooMarketplace
Others 16% Myself 84% Building for themselves Data from WooCommerce.com
Data from WooCommerce.com Physical products Digital Services Vendors Memberships Tickets
0 0.125 0.25 0.375 0.5
Data from WooCommerce.com One Time Offline Pre Order Subscription Payment
Plan 0 0.15 0.3 0.45 0.6
Data from WooCommerce.com Fashion Electronics Health & Beauty Design &
Marketing Art & Photography Food & Drink Education Software Hobbies & Crafts Home Goods Jewelry Sports Books Toys Gifts & Collectibles Travel Music Construction Templates & Printables Auto Office supplies Charity Pets 0 0.035 0.07 0.105 0.14
Woo Marketplace customers are DIY builders creating stores with complex
products across many verticals
Develop extensions that solve problems for customers and
fill gaps in the Woo Marketplace
Store Management 12% Product Type 6% Marketing 13% Enhancements 19%
Shipping 16% Payments 35% inventory Data from Automattic
Store Management 21% Product Type 17% Marketing 18% Enhancements 25%
Shipping 17% Payments 2% installs Data from WooCommerce Tracker
Store Management 21% Product Type 17% Enhancements 25% Shipping 17%
Payments 2% installs Data from WooCommerce Tracker
None
None
Store Management 12% Product Type 6% Marketing 13% Enhancements 19%
Shipping 16% Payments 35% inventory Data from Automattic
Store Management 13% Product Type 29% Marketing 12% Enhancements 16%
Shipping 15% Payments 14% revenue Data from Automattic
Store Management 13% Product Type 29% Enhancements 16% Shipping 15%
Payments 14% revenue Data from Automattic
None
None
Data from Automattic Installs Revenue 0 25 50 75 100
13% 21% 29% 17% 12% 18% 16% 25% 15% 17% 14% 2% Payments Shipping Enhancements Marketing Product Type Store Management
Data from Automattic Installs Revenue 0 25 50 75 100
13% 21% 29% 17% 12% 18% 16% 25% 15% 17% 14% 2% Payments Shipping Enhancements Marketing Product Type Store Management
None
None
None
34% Data via WooCommerce Tracker 28% 22% 7% 4% 4%
Data via WooCommerce Tracker
None
1200 ideas!
Develop extensions in the Enhancement, Product Type Marketing or Store
Management categories Develop extensions for countries outside the US. Solve problems for real customers then validate your idea with community feedback.
Connect to customers through the Woo Marketplace
None
None
Support + Updates
None
Connect to customers in WooCommerce in their inbox for the
length of their relationship with you
When?
November existing developers 2017
2018 new developers
woocommerce.com/ develop-woocommerce
3M+ stores run on WooCommerce.
Thanks! Twitter: @in_a_pinch Slack: @aviva