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Introduction to Information Architecture
Design for business designers
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Introduction
01
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What is information architecture?
Introduction
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We sometimes refer to it as Scoping.
Introduction
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Organizing information in categories and
structures that make sense, are well balance,
consistent and memorable.
Introduction
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The ‘tachles’ deliverables are often:
Sitemaps or Appmaps
Detailed feature lists
Introduction
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Organizing content hierarchically
Introduction
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One root,
sections,
sub-sections,
sub-sub sections,
features
Introduction
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Part curation, part organization,
part simplification, part copywriting*
Introduction
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The IA translates to the navigation
structure of an interactive experience.
As web, desktop & mobile navigation.
Introduction
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Basics
02
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Criteria
Introduction
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Discoverability
Basics
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Browsability
Basics
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Findability
Basics
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Searchability
Basics
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Consistency
Basics
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Discoverability
Browsabilty
Findability
Searchability
Consistency
:*
Basics
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Can you guess the name of a
leaf from the branch name?
Basics
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Can you guess the name of a
parent branch from a leaf?
Basics
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Notation
03
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Notation
Hierarchical text files
(.rtf with TextEdit)
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Diagrams
(usually with Slickplan)
Notation
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Notation
We’re trying to convey hierarchy,
not timelines or interactivity.
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Notation
No horizontal connecting lines
No representation of this section links to this section
No representation of interactivity or links or timelines.
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It’s about:
What’s inside what,
What are the group names
What are the single item names
Notation
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Product Scoping
Part 01:
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Organizing
features
Product Scoping
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Important considerations are
coherence, simplicity & balance.
Product Scoping
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Coherence
Product Scoping
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Let’s take an example from
diamond search engines.
Product Scoping
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Shape
Size
Color
Clarity
Cut
Product Scoping
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Coherence
Product Scoping
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Coherence
Simplicity
Stickiness
Product Scoping
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Coherence
Simplicity
Stickiness
Product Scoping
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Simplicity
Product Scoping
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Best blog in the universe
( ! )
Creating Passionate Users
Product Scoping
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The forgotten cost of features
Product Scoping