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by 加来幸樹 SIGNCOSIGN

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α Π ϯ ί α Π ϯ ͷ ঺ հ I NT R ODUC T I ON DEC K C O - B R A N D I N G C O M P A N Y

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͸͡Ίʹ ୅දϓϩϑΟʔϧͱձࣾ֓ཁ INTRO

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1983೥ ෱Ԭݝా઒܊ੜ·Εɾֈ࠲ͷABܕɾ۝भେֶܳज़޻ֶ෦ଔ ιϑτόϯΫϗʔΫε৴ऀͷ৽॓ΰʔϧσϯ֗ϧʔΩʔʢENFPʣ גࣜձࣾηϓςʔχ ʢ 2006 – 2017 ʣ ΫϦΤΠςΟϒ෦ ઐ೚෦௕ / ΫϦΤΠςΟϒσΟϨΫλʔ ηϓςʔχάϧʔϓ৽نࣄۀίϯςετʮgen-ten 2017ʯ גࣜձࣾαΠϯίαΠϯ ʢ 2018 – Now ʣ ୅දऔక໾CEO / Co-Creator !LBLVLPLJ Ճདྷ ޾थʛKOKI KAKU

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2006.04 – 2017.09

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ηϓςʔχೖࣾޙ͸ɺΫϦΤΠςΟϒσΟϨΫλʔͱͯ͠ɺઓུPRɺΩϟϯϖʔϯاըɺ TVCMɺιʔγϟϧϝσΟΞϚʔέςΟϯάͳͲ༷ʑͳྖҬͷҊ݅ʹैࣄ

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ӡ༻ܕ޿ࠂΫϦΤΠςΟϒͷʮ ༗ޮͳ੍࡞ख๏ͷݴޠԽ ʯʹ΋औ૊Έɺ ϊ΢ϋ΢ͷࣾ಺֎΁ͷൃ৴ ʹ΋ۀքͷ࠷લઢͰ஫ྗ

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ΧϯϑΝϨϯεͳͲͰͷొஃ΍ϓϨθϯ৆ड৆΋ଟ਺ ӡ༻ܕ޿ࠂΫϦΤΠςΟϒͷʮ ༗ޮͳ੍࡞ख๏ͷݴޠԽ ʯʹ΋औ૊Έɺ ϊ΢ϋ΢ͷࣾ಺֎΁ͷൃ৴ ʹ΋ۀքͷ࠷લઢͰ஫ྗ

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2014.07 – 2018.03

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ൢച਺౰࣌No.1ɾάϥϯϓϦड৆ ςϨϏ΍৽ฉɺϥδΦɺ΢ΣϒͳͲ ༷ʑͳϝσΟΞͰ΋঺հ͞Ε͍ͯ·͢

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λΠϜνέοτͰͷωʔϛϯά׆ಈΛ͖͔͚ͬʹੜ·Εͨڞ૑ελΠϧ ҙࢥ ܾఆऀʹ ձ͏ ࣭໰ ͠ͳ͕Β ฉ͘ ม׵ͯ͠ ఏҊ ΋ͬͱ ฉ͘ ΋ͬͱ ม׵ͯ͠ ఏҊ ҙࢥܾఆΛ ࢧԉ͢Δ ҰํతʹΫϦΤΠςΟϒΛఏڙ͢ΔͷͰ͸ͳ͘ Ұॹʹߟ͑Δ ͨΊͷ ৔ Λͭ͘ΔελΠϧ΁

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ηϓςʔχάϧʔϓ಺ͷ৽نࣄۀίϯςετʹग़৔͠ɺ༏উ ൒೥ؒͷࣄۀݕূظؒΛܦͯɺࢿຊΛड͚ͯձࣾԽ 2017.08 – 2018.03

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ʰ "NCJUJPOT7PMʱͷʮ χοϙϯͷ৽نࣄۀ ʯಛूʹͯ ஫໨ͷࣾ಺ىۀՈਓͷਓͱͯ͠ܝࡌ

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2018.04.02 - NOW ηϓςʔχάϧʔϓ಺ϕϯνϟʔاۀͱͯ͠ઃཱ

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גࣜձࣾ αΠϯίαΠϯ / SIGNCOSIGN,INC α Π ϯ ί α Π ϯ ɿ ձ ࣾ ֓ ཁ α Π ϯ ί α Π ϯ ͷ Ξ τ Ϧ Τ ʢ ޫ Ӣ ֳ 3 0 3 ߸ ࣨ ʣ ୅දऔక໾CEO/CO-CREATOR Ճདྷ ޾थ ୅ ද ऀ 2018೥4݄2೔ ઃ ཱ ೔ ࣗ෼ͷݴ༿ͰޠΔͱ͖ɺਓ͸͍͍੠Ͱ࿩͢ɻ ا ۀ ཧ ೦ ϒϥϯσΟϯάΛ໨తʹͨ͠ଟछଟ༷ͳڞ૑ ࣄ ۀ ಺ ༰ 1,000ສԁʢגࣜձࣾηϓςʔχɾϗʔϧσΟϯάε 100%ग़ࢿʣ ࢿ ຊ ۚ ޫӢֳ303߸ࣨʢ୅׭ࢁɾܙൺणɾத໨ࠇʣ ׆ ಈ ڌ ఺

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ݹ൧௩ ৡ ळా ࠼՚ ࣰݪ ෣ খ༄ ܟࢠ α Π ϯ ί α Π ϯ ɿ ओ ͳ ϝ ϯ ό ʔ Business Delivery Branding Support Branding Support Back Office Support

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α Π ϯ ί α Π ϯ ɿ ا ۀ ཧ ೦ ࣗ෼ͷݴ༿ͰޠΔͱ͖ɺ ਓ͸͍͍੠Ͱ࿩͢ɻ มԽ͕ܹ͘͠ෆ࣮֬ੑͷߴ·Δ৽࣌୅ɻ͜Ε·Ͱͷৗࣝ΍ϧʔϧ͕؆୯ʹ෴Ζ͏ͱ΋ɺ ཧ૝ͱ͍͏Ӭԕͷΰʔϧʹ޲͔ͬͯਐΈଓ͚Δڧ͍ੜ͖෺͕ਓؒɻ ҰํͰɺ༷ʑͳෆ҆΍ڪΕΛݴ͍༁ʹͯ͠؆୯ʹาΈΛࢭΊͯ͠·͏ऑ͍ੜ͖෺΋ਓؒɻ ͨͬͨҰਓͰ͸Կ΋Ͱ͖ͳ͔͔ͬͨ΋͠Εͳ͍͚ΕͲɺͦΕͧΕ͕ ࣗ෼ͷݴ༿ͰޠΔ৴೦ͷ΋ͱʹू͏͜ͱͰਓؒ͸ະདྷΛ૑଄͠ଓ͚͖ͯ·ͨ͠ɻ ࢲͨͪ͸ͦΕͧΕͷ৴೦ͷ΋ͱࣗ༝ʹಇ͘͜ͱͰɺ ະདྷͷ૑଄ʹ௅ઓ͢Δਓʢݸਓɾ๏ਓʣ͕ "͍͍੠" Ͱ࿩͢ "ΈΜͳ͕ͪͬͯΈΜͳ͍͍" ੈքΛߠఆ͠·͢ɻ ଟ༷ͳݸੑ͕ ৺஍Α͘ ·͟Γ͋͏ࣾձͷ ࣮ݱʹ޲͚ͯ ๏ਓ΍ݸਓͷ ϒϥϯσΟϯάʹ ൐૸͢Δ

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ཧ ೦ ( S I G N ) ͱ ཧ ೦ ( S I G N ) ͷ ͭ ͳ ͕ Γ ʹ ແ ݶ ͷ Մ ೳ ੑ ( ∞ ) ֮ ޛ ͷ ৅ ௃ ( S I G N ) Λ ڞ ʹ ( C O ) ͭ ͘ Δ ( D E S I G N ) ڞ ૑ ͢ Δ ͨ Ί ͷ ํ ๏ ࿦ ΋ ͭ ͘ Δ ( ࢀ ը ؔ ਺ ) ͍ ͭ Ͱ ΋ S I G N I N / S I G N O U T ࣗ ༝ ͳ ν ʔ Ϝ α Π ί ͳ Π α Π ͱ ί Π ϯ Λ Ք ͙

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ʮ ϒ ϥ ϯ σ Ο ϯ ά ʯ ࣮ ݱ ͷ ε ς ο ϓ ϒϥϯυͷཧ૝Λ୳Γ ཧ೦ͱͯ͠ݴޠԽɾՄࢹԽ͠ ཧ೦Λཏ਑൫ͱ͢Δ৽͍͠ߦಈΛੜΈग़͠ଓ͚Δ ߦಈ ݴޠԽ ՄࢹԽ ཧ૝

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ओ ͳ ࣄ ۀ ಺ ༰ ɿ ϒ ϥ ϯ σ Ο ϯ ά ͷ ͨ Ί ͷ ଟ ༷ ͳ ڞ ૑ *EFOUJUZ ݴޠԽ Ξ ΢ λ ʔ ʢ E X T E R N A L ʣ Π ϯ φ ʔ ʢ I N T E R N A L ʣ *EFOUJUZ ՄࢹԽ ͳͲ ΢Σϒ αΠτ 7* ΨΠυ ϥΠϯ ֤छ πʔϧ ϒϥϯυ ϒοΫ ϩΰ σβΠϯ Ωʔ ϏδϡΞϧ ސ٬Λ ૿΍͢ ਓࡐΛ ࠾༻͢Δ ޷ײ౓Λ ߴΊΔ ঎඼Λ એ఻͢Δ ཧ೦Λ ਁಁͤ͞Δ ਓࡐΛ ҭ੒͢Δ ؀ڥΛ վળ͢Δ จԽΛ ҭΉ ϒϥϯυɾΞΠσϯςΟςΟ TU 1IBTF SE 1IBTF OE 1IBTF ର ࿩ ܕ ͷ ϑ Ν γ Ϧ ς ʔ γ ϣ ϯ ख ๏ Ͱ ɺ Ξ ΢ τ ϓ ο τ · Ͱ ࢧ ԉ

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͜ Ε · Ͱ ͷ औ Ҿ ࣮ ੷ ʢ Ұ ෦ ʣ

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ڞ૑ͷϓϩηε ࣗ෼ͷݴ༿ͰޠΓଓ͚Δ ࣋ଓతͰຊ࣭తͳϒϥϯσΟϯάͷͨΊʹ HOW

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ϒ ϥ ϯ υ Ξ Π σ ϯ ς Ο ς Ο ͷ ݴ ޠ Խ Ξ ΢ λ ʔ ʢ E X T E R N A L ʣ Π ϯ φ ʔ ʢ I N T E R N A L ʣ *EFOUJUZ ՄࢹԽ ͳͲ ΢Σϒ αΠτ 7* ΨΠυ ϥΠϯ ֤छ πʔϧ ϒϥϯυ ϒοΫ ϩΰ σβΠϯ Ωʔ ϏδϡΞϧ ސ٬Λ ૿΍͢ ਓࡐΛ ࠾༻͢Δ ޷ײ౓Λ ߴΊΔ ঎඼Λ એ఻͢Δ ཧ೦Λ ਁಁͤ͞Δ ਓࡐΛ ҭ੒͢Δ ؀ڥΛ վળ͢Δ จԽΛ ҭΉ SE 1IBTF OE 1IBTF ର ࿩ ܕ ͷ ϑ Ν γ Ϧ ς ʔ γ ϣ ϯ ख ๏ Ͱ ɺ Ξ ΢ τ ϓ ο τ · Ͱ ࢧ ԉ *EFOUJUZ ݴޠԽ ϒϥϯυɾΞΠσϯςΟςΟ TU 1IBTF

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ωʔϛϯά ύʔύε Ϗδϣϯ όϦϡʔ λάϥΠϯ ੒͍ͨ͠ମΛදͨ͢Ίͷɺ֮ޛͷ࣋ͯΔ໊લ ࣾձతେٛͷ͋Δϛογϣϯ ະདྷʹݟਾ͍͑ͯΔ΋ͷɾৗʹ͋Γ͍ͨ࢟Λද͢ݴ༿ ೔ʑͷߦಈ΍ҙࢥܾఆͷࢦ਑ͱͳΔݴ༿ ͲΜͳՁ஋Λఏڙ͢Δͷ͔ʁΛද໌͢Δʢ୹͍ʣએݴจ ϛογϣϯ ଘࡏҙٛɺՌͨ͢΂͖࢖໋Λද͢ݴ༿ Α ͘ ݴ ޠ Խ ͞ Ε Δ Ξ Π σ ϯ ς Ο ς Ο ͷ Ұ ྫ

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֮ޛͷ৅௃ΛσβΠϯ͢ΔͨΊͷڞ૑ϓϩηε ݴ ༿ ݴװ දݱ͢΂͖ຊ࣭ͷൃݟ ද૚తͳ ݴ༿ Λͭ͘Δલʹ ࠜװͱͳΔ ݴװ ͷΑ͏ͳ෦෼Λ Ұॹʹൃݟ͢Δ͜ͱͰ ֮ޛΛ࣋ͬͯܝ͛ΒΕΔ

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͚ࣗࣾͩͷʮݴװʯʹͳΔͷ͸ʁ ͚ࣗࣾͩͷ 8):͔Β͔͠ɺ͚ࣗࣾͩͷ 8)"5͸ੜ·Εͳ͍ ಺෦ͷಈػΛ ୳ٻ͢Δʁ ˞ ͜ Ε · Ͱ ͷ ஝ ੵ ΍ ͜ Ε ͔ Β ׎ ͑ ͨ ͍ ཧ ૝ ֎෦ͷ؀ڥΛ ෼ੳ͢Δʁ ˞ ֎ త ཁ Ҽ ཁ ੥ ͩ ͚ Ͱ ͸ ຊ ౰ ͷ ֮ ޛ ʹ ͳ Β ͳ ͍ ʼ

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Step 01 ·ͣ͸ࣗ༝ʹ ޠͬͯ΋Β͏ Step 02 ΊͪΌͪ͘Ό ڞײ͢Δ Step 03 ຊ࣭తͳ ఏڙՁ஋ʢݴװʣΛ໰͏ Step 04 ߟ͑͗ͣ͢ʹ ࢼ࡞඼Λͭͬͯ͘ΈΔ Step 05 ༗ޮͳϑΟʔυόοΫ͕ ಘΒΕΔΑ͏ʹ໰͏ Step 06 ΠϯεϐϨʔγϣϯΛ པΓʹ͞Βʹͭ͘Δ Step 07 ̐ʙ̒Λ Կ౓Ͱ΋܁Γฦ͢ Step 08 Πϝʔδ͕༙͘ ۩ମతͳ࢖༻ྫΛࣔ͢ Step 09 ϞϊαγΛ໌֬ʹͯ͠ ൺֱݕ౼Λଅ͢ Step 10 ֮ޛΛ࣋ͬͯ ܾఆͯ͠΋Β͏ ྫɿωʔϛϯά ֮ޛͷ৅௃ΛσβΠϯ͢ΔͨΊͷڞ૑ϓϩηε

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WORKSHOP DIALOGUE LEGO PINTEREST ༷ʑͳڞ૑ख๏ʢࢀըؔ਺ʣ΋༻͍ͳ͕Βɺ اۀ΍ϒϥϯυͳΒͼʹݸਓͷʮ֮ޛʯΛσβΠϯ͢Δ

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Ξ Π σ ϯ ς Ο ς Ο ͷ ݴ ޠ Խ ͷ ε ς ο ϓ දݱ͢΂͖ຊ࣭తͳʮ ݴװ ʯͷൃݟ ֮ޛͷ৅௃ͱͳΔʮ ݴ༿ ʯͷ։ൃ

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Ξ Π σ ϯ ς Ο ς Ο ͷ ݴ ޠ Խ ͷ ε ς ο ϓ දݱ͢΂͖ຊ࣭తͳʮ ݴװ ʯͷൃݟ ֮ޛͷ৅௃ͱͳΔʮ ݴ༿ ʯͷ։ൃ

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ʮ֮ޛʯΛ࣋ͬͯ΋Β͏ͨΊͷڞ૑ϓϩηε Step 01 ·ͣ͸ࣗ༝ʹ ޠͬͯ΋Β͏ Step 02 ΊͪΌͪ͘Ό ڞײ͢Δ Step 03 ຊ࣭తͳ ఏڙՁ஋Λ໰͏ Step 04 ߟ͑͗ͣ͢ʹ ࢼ࡞඼Λͭͬͯ͘ΈΔ Step 05 ༗ޮͳϑΟʔυόοΫ͕ ಘΒΕΔΑ͏ʹ໰͏ Step 06 ΠϯεϐϨʔγϣϯΛ པΓʹ͞Βʹͭ͘Δ Step 07 ̐ʙ̒Λ Կ౓Ͱ΋܁Γฦ͢ Step 08 Πϝʔδ͕༙͘ ۩ମతͳ࢖༻ྫΛࣔ͢ Step 09 ϞϊαγΛ໌֬ʹͯ͠ ൺֱݕ౼Λଅ͢ Step 10 ֮ޛΛ࣋ͬͯ ܾఆͯ͠΋Β͏ ྫɿωʔϛϯά

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ᶃ දݱ͢΂͖ຊ࣭తͳʮ ݴװ ʯͷൃݟ ίΞϝϯόʔಉ࢜Ͱ ຊԻͰޠΓ߹͏ϫʔΫγϣοϓͷ։࠵

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ʮຊԻʯͰޠΓ߹͏ͨΊͷϫʔΫγϣοϓख๏ L EG O® S ERIOU S P L A Y® ϨΰɾγϦΞεϓϨΠɾϝιουʢ-41ʣͱ͸ɺ૊৫ɺνʔϜɺݸਓͷͨΊͷ ࢥߟɺίϛϡχέʔγϣϯɺ໰୊ղܾΛ໨తͱͨ͠ϑΝγϦςʔγϣϯςΫχοΫ Ϗδωεɺ૊৫։ൃɺ৺ཧֶ͓ΑͼֶशͳͲ޿ൣͳݚڀ੒Ռͱ ʮखʹΑΔ஌ࣝ IBOELOPXMFEHF ʯͷ֓೦ʹج͍ͮͯ։ൃ͞Εͨ΋ͷͰɺ ʮந৅తͳ࣭໰ʯʹର͢Δʮ۩ମతͳճ౴ʯͷʮ۩ݱԽ΍߹ҙܗ੒ʯͷͨΊʹશੈքͰ׆༻͞Ε͍ͯΔ

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-41ͷಛ௕ʢͳͥϨΰͳͷ͔ʁʣ ᶃ·ͣ͸ɺखͰࢥߟͯ͠ΧλνΛͭ͘Δ ಄Ͱ͸ͳ͘ɺ खͰߟ͑ͳ͕Βͭ͘Δ͔Β ຊདྷͷΫϦΤΠςΟϏςΟΛ ୭΋͕ൃشͰ͖Δɻ ˞ߏஙओٛʢDPOTUSVODUJPOJTNʣ

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-41ͷಛ௕ʢͳͥϨΰͳͷ͔ʁʣ ᶄ໨ͷલͷΧλνΛ௨ͯ͡ຊԻΛޠΓ߹͏ Χλν͋ΔϞϊ͚ͩʹैͬͯ ޠͬͨΓɺ࣭໰ͨ͠Γ͢Δ͔Β ຊԻ͕Ҿ͖ग़͞Ε΍͍͢ɻ ˞໨ઢ͸ৗʹϨΰͰ0,

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-41ͷಛ௕ʢͳͥϨΰͳͷ͔ʁʣ ᶅશһ͕ฏ౳ʹޠΓ߹͏ ˠ ʪ -41ͷجຊϓϩηε ʫ ϑΝγϦςʔλʔ͔Βͷ໰͍͔͚ ˣ खͰߟ͑ͳ͕ΒϞσϧΛͭ͘Δ ˣ Ϟσϧʹ͍ͭͯετʔϦʔΛޠΔ ˣ ଞऀϑΟʔυόοΫΛ௨ͯ͡ؾͮ͘

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ϓϩάϥϜྫʢʙ໊ఔ౓ɾ໿࣌ؒʣ ΢ΥʔϛϯάΞοϓ ɾࣗ༝ʹλϫʔʗະདྷͷෆࢥٞͳੜ෺ Λͭ͘Δ ϝΠϯύʔτʢݸਓʣ ɾࣄۀ෦ͷݱࡏʗະདྷͷఏڙՁ஋ Λͭ͘Δ ˞ଞͷਓͷϞσϧ΋୅ΘΓʹޠͬͯΈΔͳͲͰ૬ޓཧղ΋ਂΊΔ ϝΠϯύʔτʢνʔϜʣ ɾະདྷͷఏڙՁ஋ Λ౷߹ͯͭ͠ͷετʔϦʔʹ ɾετʔϦʔ͸Կ఺ʁ଍Γͳ͍ཁૉ͸ʁ αϒύʔτʢνʔϜʣ ɾ͜ͷετʔϦʔ࣮ݱͷͨΊʹඞཁͳมԽ΍ߦಈ͸ʁ

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ϫʔΫγϣοϓ͔ΒͷΞ΢τϓοτΠϝʔδ

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ΑΓݸผͰ΋ʮݴװʯΛऩू͢Δ ϓ ϩ δ Σ Ϋ τ ʹ ͓ ͚ Δ ҙ ࢥ ܾ ఆ ݖ ͷ ͋ Δ ౰ ࣄ ऀ ͷ ํ Λ த ৺ ʹ ୹ ࣌ ؒ ͷ Π ϯ λ Ϗ ϡ ʔ Λ ௨ ͡ ͯ ɺ ݴ ޠ Խ ͢ ΂ ͖ ʮ ݴ װ ʯ Λ ୳ Γ · ͢ ྑ ͍ ҙ ຯ Ͱ ϑ ϥ ο τ ͳ ࢹ ఺ Ͱ น ଧ ͪ ͞ ͤ ͯ ͍ ͨ ͩ ͖ ࣗ ਎ ͷ த Ͱ ΋ ݟ ͑ ͯ ͍ ͳ ͍ ຊ ࣭ ͷ ݦ ࡏ Խ Λ ໨ ࢦ ͠ · ͢ ର ໘ Ͱ ΋ Φ ϯ ϥ Π ϯ Ͱ ΋ ࣗ ༝ ʹ ϑ ϥ ϯ Ϋ ʹ ݴ ޠ Խ ͢ ΂ ͖ ݴ װ Λ ୳ Δ DEP TH IN TERV IEW

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ΑΓશମ͔Β΋ʮݴװʯΛऩू͢Δ ձ ࣾ ͕ େ ੾ ʹ ͠ ͯ ͍ Δ Ձ ஋ ؍ ͸ ʁ ձ ࣾ ͷ ະ དྷ ͷ ཧ ૝ ͷ ࢟ ͸ ʁ Α Γ ଟ ͘ ͷ ϝ ϯ ό ʔ ʹ ϓ ϩ η ε ʹ ؔ ༩ ͠ ͯ ΋ Β ͏ ͨ Ί ʹ ༗ ޮ ͳ ख ๏ P i n t e r e s t ͷ γ ʔ Ϋ Ϩ ο τ Ϙ ʔ υ Λ ࡞ ੒ ͠ ɺ ς ʔ Ϛ ʹ Ԋ ͬ ͨ Π ϝ ʔ δ Λ P i n ͠ ͯ ΋ Β ͍ ͦ ͷ ू ߹ ஌ ͔ Β Ω ʔ ϫ ʔ υ Λ ݴ ޠ Խ ͢ Δ ͜ ͱ Ͱ ࠷ ऴ త ͳ ϫ ʔ σ Ο ϯ ά ͷ ί ϯ η ϓ τ ͷ Ұ ෦ ͱ ͠ ͯ ׆ ༻ ͢ Δ P IN TERES T IM A G E BOA RD 仲間を信じて高めあう挑戦して攻め続ける楽しくはたらく

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ΑΓશମ͔Β΋ʮݴװʯΛऩू͢Δ P IN TERES T IM A G E BOA RD

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ᶃ දݱ͢΂͖ຊ࣭తͳʮ ݴװ ʯͷൃݟ ᶄ ֮ޛͷ৅௃ͱͳΔʮ ݴ༿ ʯͷ։ൃ Ξ Π σ ϯ ς Ο ς Ο ͷ ݴ ޠ Խ ͷ ε ς ο ϓ

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ᶄ ֮ޛͷ৅௃ͱͳΔʮ ݴ༿ ʯͷ։ൃ ίΞϝϯόʔͷօ͞·ͱҰॹʹ ݴ༿Λຏ্͖͛ΔϫʔσΟϯάڞ૑ηογϣϯͷ࣮ࢪ

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ڞ૑ϓϩηεͰ༻͍Δख๏ ϫ ʔ υ ͷ Ξ Π σ Ξ Λ ݟ ͳ ͕ Β ͦ ͷ ৔ Ͱ ϑ Ο ʔ υ ό ο Ϋ Λ ΋ Β ͍ ͦ ͷ ৔ Ͱ ͢ ͙ ʹ ͭ ͘ Γ ͔ ͑ Δ ऩूͨ͠ʮݴװʯΛ΋ͱʹߟҊͨ͠ʮݴ༿ʯͷΞΠσΞΛݟͯ΋Β্ͬͨͰ ϑΟʔυόοΫ΍༷ʑͳҙࢤ΍બ୒ɺ༏ઌॱҐΛҾ͖ग़͠ͳ͕Β ͦΕΒΛΠϯεϐϨʔγϣϯʹߟҊͨ͠৽͍͠ΞΠσΞΛݟͯ΋Β͏͜ͱΛ܁Γฦ͠ ঃʑʹʮ֮ޛʯͷ࣋ͯΔ̍Ҋ΁ͱߜΓࠐΜͰ͍͘ WO RDIN G S ES S IO N

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ϒ ϥ ϯ υ Ξ Π σ ϯ ς Ο ς Ο ͷ Մ ࢹ Խ Ξ ΢ λ ʔ ʢ E X T E R N A L ʣ Π ϯ φ ʔ ʢ I N T E R N A L ʣ ސ٬Λ ૿΍͢ ਓࡐΛ ࠾༻͢Δ ޷ײ౓Λ ߴΊΔ ঎඼Λ એ఻͢Δ ཧ೦Λ ਁಁͤ͞Δ ਓࡐΛ ҭ੒͢Δ ؀ڥΛ վળ͢Δ จԽΛ ҭΉ SE 1IBTF OE 1IBTF ର ࿩ ܕ ͷ ϑ Ν γ Ϧ ς ʔ γ ϣ ϯ ख ๏ Ͱ ɺ Ξ ΢ τ ϓ ο τ · Ͱ ࢧ ԉ *EFOUJUZ ՄࢹԽ ͳͲ ΢Σϒ αΠτ 7* ΨΠυ ϥΠϯ ֤छ πʔϧ ϒϥϯυ ϒοΫ ϩΰ σβΠϯ Ωʔ ϏδϡΞϧ *EFOUJUZ ݴޠԽ ϒϥϯυɾΞΠσϯςΟςΟ TU 1IBTF

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ݴ༿ΛՄࢹԽ͠ɺϒϥϯσΟϯάͷཏ਑൫Λڞ༗͢Δ ໨ʹ͸ݟ͑ͳ͍ίϯηϓτΛϏδϡΞϧͰΞ΢τϓοτ

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ʮશһΫϦΤΠλʔʯͰਐΉڞ૑ϓϩηε ϒϥϯσΟϯά ౰ࣄऀͷ ೲಘͱ֮ޛΛҭΉ ΫϦΤΠςΟϒ ੍࡞ϑϩʔ

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ʮશһΫϦΤΠλʔʯͰਐΉڞ૑ϓϩηε ॴଐ΍ݞॻ͖ͷ࿮Λ௒͑ͯ ϑϥοτʹٞ࿦Ͱ͖Δ৔Λ༻ҙ

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ࣾ ಺ ֎ ΁ ϒ ϥ ϯ σ Ο ϯ ά Λ Ճ ଎ ͞ ͤ Δ ࢧ ԉ *EFOUJUZ ݴޠԽ ͳͲ ΢Σϒ αΠτ 7* ΨΠυ ϥΠϯ ֤छ πʔϧ ϒϥϯυ ϒοΫ ϩΰ σβΠϯ Ωʔ ϏδϡΞϧ ϒϥϯυɾΞΠσϯςΟςΟ TU 1IBTF ର ࿩ ܕ ͷ ϑ Ν γ Ϧ ς ʔ γ ϣ ϯ ख ๏ Ͱ ɺ Ξ ΢ τ ϓ ο τ · Ͱ ࢧ ԉ Π ϯ φ ʔ ʢ I N T E R N A L ʣ OE 1IBTF ཧ೦Λ ਁಁͤ͞Δ ਓࡐΛ ҭ੒͢Δ ؀ڥΛ վળ͢Δ จԽΛ ҭΉ ސ٬Λ ૿΍͢ ਓࡐΛ ࠾༻͢Δ ޷ײ౓Λ ߴΊΔ ঎඼Λ એ఻͢Δ SE 1IBTF *EFOUJUZ ՄࢹԽ Ξ ΢ λ ʔ ʢ E X T E R N A L ʣ

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ϒ ϥ ϯ σ Ο ϯ ά ͷ ઌ ͷ ཧ ૝ ͷ ࢟ SIGN ʢཧ೦ʣ ϒϥϯυ ඞཁͳͷ͸ɺࣾ಺֎ͷେ੾ͳεςʔΫϗϧμʔͱͷ ཧ೦ͱཧ೦ͷͭͳ͕ΓΛਂΊɺߦಈͷಈػΛͭ͘Δ͜ͱ εςʔΫ ϗϧμʔ ˞ ࣾ һ ɺ ސ ٬ ɺ F U D CO SIGN ʢཧ೦ʣ

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ʮ ϒ ϥ ϯ σ Ο ϯ ά ʯ ࣮ ݱ ͷ ε ς ο ϓ ϒϥϯυͷཧ૝Λ୳Γ ཧ೦ͱͯ͠ݴޠԽɾՄࢹԽ͠ ཧ೦Λཏ਑൫ͱ͢Δ৽͍͠ߦಈΛੜΈग़͠ଓ͚Δ ߦಈ ݴޠԽ ՄࢹԽ ཧ૝

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͜Ε·ͰͷϓϩδΣΫτ঺հʢҰ෦ʣ ϒϥϯυΞΠσϯςΟςΟڞ૑ ˍ ϒϥϯσΟϯάࢧԉ MAIN WORKS

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RKB Group Wording / Graphic / Web etc

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Group Slogan MAKE WONDER Θ͘Θ͘Λɺ ͧͧ͘͘ͱɺ ϥδΦͱςϨϏ͔Βɺ͸͡·ͬͨ Θͨͨͪ͠ͷ๯ݥ͸͍ͭ΋ख୳ΓͰɺମ౰ͨΓɻ ͱ͖ʹ͸໎͍ɺͱ͖ʹ͸นʹͿ͔ͭͬͯ ͦΕͰ΋ɺ஥ؒΛ૿΍͠ɺϑΟʔϧυΛ޿͛ͳ͕Βɺ Θ͘Θ͕͘ݺΜͰ͍Δํ΁าΜͰ͖ͨɻ ౴͑ͷݟ͑ͳ͍೉୊΋௅ઓͱߟ͑ͯɺະ஌ͷϞϊ΋ɺڻ͖΍৽͍͠ఆ൪΁ Θ͘Θ͘͢Δ͜ͱͰʮʁʯΛʮʂʯʹɻ Θ͘Θ͘͸ɺ೤ྔ Θ͘Θ͘͸ɺظ଴ͷೖΓޱ Θ͘Θ͘͸ɺਓͷ৺Λಈ͔͢ྗ ࣌୅͕มΘͬͯ΋ɺਓͷؾ࣋ͪΛɺ฻Β͠ΛɺະདྷΛ໌Δ͘রΒ͍ͨ͠ɻ ͔ͩΒɺΘͨͨͪ͠ͷ๯ݥ͸͜Ε͔Β΋ଓ͘ɻ ࿮Λ͑ͯ͜ɺࠓ೔Λ͑ͯ͜

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ʮMake Wonder Θ͘Θ͘Λɺͧͧ͘͘ͱɺʯ Key Visual

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ʮMake Wonder Θ͘Θ͘Λɺͧͧ͘͘ͱɺʯ Key Visual

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ʮMake Wonder Θ͘Θ͘Λɺͧͧ͘͘ͱɺʯ Web Design

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Nippon Kouatsu Electric Wording / Editorial / Movie / Workshop etc

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Value ௥ٻ ͍͍΋ͷ·͙ͬ͢ E X C E L L E N C E A N D I N T E G R I T Y ࿈ܞ ͻͱͭʹͭͳ͕Δ T E A M W O R K ։୓ ͦͷ͖͞΁΋͏͍ͬΆ C O N T I N U O U S I N N O V A T I O N

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Value / Leaflet Design

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Value / Brand Movie

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Value / Internal Branding Workshop ߦಈʹͭͳ͕ΔϚϯΨͷ໊ݴΧʔυຕ͔Β ਌࿨ੑͷߴ͍ΧʔυΛνʔϜͰબͼͳ͕Β ݸਓͷߦಈ΁ͱঢ՚ͤ͞ΔϫʔΫγϣοϓΛاըɾ։࠵

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IHI Corporation Wording / Movie / Graphic / SNS etc

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ະདྷ࣮ݱऀ *)* ࠓͷ๛͔ͳຖ೔΋ɺ͔ͭͯ͸ເ΍ۭ૝ͱসΘΕͨະདྷͩͬͨɻ ເΛޠΔ͚ͩͳΒɺ୭ʹͰ΋Ͱ͖Δɻ ۭ૝Λඳ͚ͩ͘Ͱ͸ɺະདྷ͸Ӭԕʹ๚Εͳ͍ɻ ୭͔͕ͭ͘ΔͷΛɺ଴͚͔ͭͩɻͦΕͱ΋ɺࣗΒͭ͘Δͷ͔ɻ ະདྷ͸ɺ଴ͭ΋ͷ͡Όͳ͍ɻ࣮ݱ͢Δ΋ͷͩɻ ࢲͨͪ͸ɺະདྷ࣮ݱऀ*)* Communication Concept

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8#$ΦϑΟγϟϧεϙϯαʔܖ໿Λػʹɺ໺ٿʹ͓͚Δ੒௕΍ӫޫʯͱ ʮ*)*ͷ࢓ࣄʹର͢Δ৘೤ʯΛॏͶ߹ΘͤͯίϯηϓτΛදݱ͢Δ$.ө૾Λاըɾ੍࡞ CM Movie ʮೋਓͷະདྷ࣮ݱऀʯร

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SNS ˍ లࣔاըʮ51ਓͷະདྷ࣮ݱऀʯ ެࣜ9ΞΧ΢ϯτ ެࣜ-JOLFE*OΞΧ΢ϯτ ຊࣾΤϯτϥϯεలࣔεϖʔε ಉ༷ͷίϯηϓτͷ΋ͱɺ*)*ࣾһֶ͕ੜ࣌୅ʹଧͪࠐΜͩ͜ͱˍ ࠓͷ࢓ࣄ΁ͷֶͼΛɺ֤4/4ΞΧ΢ϯτ΍ຊࣾϛϡʔδΞϜεϖʔεʹͯൃ৴

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෣୆ͷཪͰɺ ະདྷΛ࢓ࠐΉɻ ࣌୅͕ಈ࣌ͦ͘͜ʹ͸ඞͣ୭͔͕͍Δ ແݶͷՄೳੑ΁ࣥ೦Λ೩΍͢ਓ ෆՄೳͱ͞ΕΔ࣍ݩ΁௅ઓΛ͖͋ΒΊͳ͍ਓ ࠃڥ΋ੈ୅΋௒ٕ͑ͯज़ͷྗΛͭͳ͙ਓ ͦͯ͠৽͍͠ر๬ʹ௅Ήਓ ͔ͭͯ͸ແ๳ͱݴΘΕ͕ͨ ؒ΋ͳ͘ৗࣝʹมΘΔ Communication Concept

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CM Movie ʮ෣୆ͷཪͰະདྷΛ࢓ࠐΉʯร ೥Λ௒͑ΔಓͷΓΛาΜͰ͖ͨ*)*ͷاۀʹ΋ࣾһʹ΋௨͡Δਓ֨ΛݴޠԽ͠ɺ ΑΓྑ͍໌೔Λ࣮ݱ͍ͯ͘͠౰ࣄऀͨͪͷϦΞϧͳ࢟Λදݱ͢Δ$.Λاըɾ੍࡞

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Graphicʮ෣୆ͷཪͰະདྷΛ࢓ࠐΉʯ԰֎޿ࠂγϦʔζ

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Graphicʮ෣୆ͷཪͰະདྷΛ࢓ࠐΉʯ԰֎޿ࠂγϦʔζ ʮ෣୆ͷཪͰɺະདྷΛ࢓ࠐΉɻʯΛίϯηϓτʹɺ ࣾһͷϦΞϧͳ࢟Λදݱͨ͠԰֎޿ࠂγϦʔζΛاըɾ੍࡞

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ʮ෣୆ͷཪͰະདྷΛ࢓ࠐΉʯʷ H3ϩέοτଧ্͛Χ΢ϯτμ΢ϯSNSاը *)*͕ΤϯδϯͳͲΛ୲౰ͨ͠)ϩέοτ߸ػͷଧ্͛ϓϩδΣΫτʹࡍ͠ɺ ෣୆ͷཪͰະདྷΛ࢓ࠐΜͰ͖ͨࣾһͨͪͷ૝͍Λ4/4Ͱൃ৴͢Δاը

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ʮ෣୆ͷཪͰະདྷΛ࢓ࠐΉʯʷ ࣾ௕ΠϯλϏϡʔϜʔϏʔ ͍͔ʹ*)*͕෣୆ͷཪͰະདྷΛ࢓ࠐΜͰ͍Δͷ͔ɺͦͷ಺༰΍ల๬Λࣾ௕͔Β άϩʔόϧͷεςʔΫϗϧμʔʹૌٻ͢ΔΠϯλϏϡʔϜʔϏʔΛاըɾ੍࡞

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J.GRAN by JR West Real Estate & Development Company Wording / Key Visual / Workshop etc

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໌೔ɺ ΋ͬͱ ॅΈͨ͘ͳΔɻ ͍ͭͷ࣌୅΋ɺࢲΒ͘͠ɺ ޾ͤʹ฻ΒͤΔॅ·͍͕͜͜ʹ͋Δɻ ඞཁͳͷ͸ɺͲΜͳͱ͖΋कΒΕΔ҆৺ײɻ ر๬ͷ฻Β͕͠׎͍ɺ࣌ͱͱ΋ʹҭ·ΕΔຬ଍ײɻ ਓͱͷͭͳ͕ΓͰੜ·ΕΔॆ࣮ײɻ ॅ·͏تͼ͕೔ʹ೔ʹߴ·Δɻ ͜ͷՈͰɺ·ͪͰɺίϛϡχςΟͰɻ ͱ΋ʹॅ·͏ਓͨͪͱɺ͍ͭ΋ɺ͍ͭ·Ͱ΋ɻ Brand Tagline & Statement

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ʮ ໌೔ɺ΋ͬͱɺॅΈͨ͘ͳΔɻʯ Key Visual

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ʮ ໌೔ɺ΋ͬͱɺॅΈͨ͘ͳΔɻʯ Internal Branding Workshop ݴޠԽ͞ΕͨϒϥϯυͷλάϥΠϯʹ͍ͭͯ νʔϜͰޠΓ߹͍ɺͻͱΓͻͱΓͷཧղͱڞײΛਂΊΔ -&(04&3*0641-":ϫʔΫγϣοϓΛاըɾ։࠵

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SEPTENI GROUP Wording / Logo / Graphic / WEB / Workshop etc

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ͭΑ͘ɺ ΍͘͞͠ɺ ͓΋͠Ζ͘ ͲΜͳͱ͖΋ىۀՈਫ਼ਆΛ࣋ͪɺ มԽͷେ͖͍ํΛબΜͰ݁ՌΛग़͢ʮͭΑ͞ʯ ੒ޭମݧ΍੒௕ػձΛ࢓૊ΈԽ͠ɺ ଟ༷ੑΛೝΊͳ͕ΒօͰڞ༗͢Δʮ΍͞͠͞ʯ ܾͯ͠؆୯Ͱ͸ͳ͍΋ͷΛɺ ָ͠Έͳ͕Βಠࣗͷ΍ΓํͰ࣮ફ͢Δʮ͓΋͠Ζ͞ʯ ࢲͨͪ͸ɺ͜ΕΒͭͷྗͰɺ ৽͍͠ࢢ৔ʹɺ৽͍͠ੈքʹ௅ઓ͠·͢ɻ VI Design Concept

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Logo / VI Design

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৽͍࣌͠୅Λ ͭ͘Δਓ͕ ҭͭ৔ͱͳΔ ΫϦΤΠςΟϏςΟͱ ςΫϊϩδʔʹΑͬͯɺ ͳΊΒ͔ͳະདྷ΁ͭͳ͕Δ υΞΛ޿͛Δ ෳࡶԽͨ͠ੈͷதΛɺ σδλϧͷྗͰ໌Δ͘γϯϓϧʹ Group Vision

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Group Vision Illustration

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SEPTENI STORY ૑ۀ͔Β೥ʹΘͨΔ άϧʔϓͷาΈͱɺ ͦͷதͰ๰͕Ε͖ͯͨ Ձ஋؍΍௅ઓɺసػΛه࿥ͨ͠ ΞʔΧΠϒαΠτΛاըɾ੍࡞ ˞ैདྷͷ࢙ࣾͱ͸ҰઢΛը͢ ΈΜͳͰͭ͘Γଓ͚Δ࢙ࣾ

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Internal Branding Workshop άϧʔϓཧ೦ͱͻͱΓͻͱΓͷ݁ͼ͖ͭΛਂΊΔͨΊʹɺ༷ʑͳϫʔΫγϣοϓ΍ηογϣϯΛܧଓࢧԉத

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Apparel Brand Design άϧʔϓཧ೦ΛɺΑΓ޿͍εςʔΫϗϧμʔ͕ڞײͰ͖ΔΑ͏ ม׵ͨ͠ϝοηʔδΛίϯηϓτʹͨ͠ΦϦδφϧΞύϨϧϒϥϯυΛ্ཱͪ͛ Ϋϥ΢υϑΝϯσΟϯά΍&$αΠτʹͯల։ͨ͠

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TXCOM Wording / Key Visual etc

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Mission / Vision / Value ʮ͋ͨΓ·͑ʯʹ௅Έɺ ଟ༷ͳٕज़ͱൃ૝ͰίϯςϯπͷະདྷΛ੾Γ୓͘ MISSION σδλϧͱίϯςϯπͷ༥߹Ͱɺ ޷ح৺ʹԠ͑ଓ͚Δձࣾ VISION ɾେ͖ͳ໨ඪʹɺ௅Έଓ͚Α͏ ɾ৽͍͜͠ͱʹɺϫΫϫΫ͠Α͏ ɾ೉͍͜͠ͱ͸ɺνʔϜͰղܾ͠Α͏ ɾਓʹ޲͖߹͍ɺظ଴Λ௒͑Α͏ VALUE

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Key Visual

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Medtronic Japan Co., Ltd. / CRM Domain Wording / Key Visual / Movie etc

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CRM Domain / Tagline & Statement มΘΒͳ͍೔ৗͷͨΊʹɺ ࢲͨͪ͸มΘΓଓ͚Δɻ ࢲ͕ͨͪ৺ଁσόΠεʹ͓͚Δઐ໳ੑͱٕज़ྗΛຏ͖ଓ͚Δͷ͸ ױऀ͞Μͷ݈߁Ͱॆ࣮ͨ͠೔ʑΛकΔͨΊͰ͢ɻ ຊ࣭త͔ͭ࣋ଓతͳҩྍͷ࣮ݱͷͨΊʹɺҩྍʹؔΘΔօ͞·ͱͱ΋ʹ ੡඼ɺαʔϏεɺͦͯ͠ۀքͷֵ৽ΛϦʔυ͍͖ͯ͠·͢ɻ খ͞ͳ͜ͱ͔ΒͰ΋ɺͻͱͭͻͱͭɺ࣮֬ʹɻ

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Key Visual / Brand Movie

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CRM Domain / Leaflet Design

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COMISMA INC. Wording / Logo / Web etc

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Communication Copy ੈքʹ޿͕Δ ϚϯΨੜଶݍΛ ͭ͘Γͩ͢ɻ

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Logo / VI Design

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Web Design

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SUMARYU / Re-abroad Inc. Wording / Key Visual / Tool etc

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໌೔ͷࢲʹɺ ͜ΜͳʹυΩυΩ ͨ͜͠ͱͳ͍ɻ ͔ͤͬ͘ͷཹֶɻ ߦ͘͜ͱ͚ͩͰຬ଍͢Δͷ͸΋͍ͬͨͳ͍ɻ ݱ஍ͷؾʹͳΔਓʹɺ༐ؾΛग़ͯ͠࿩͔͚ͯ͠ΈΔɻ ݟͨ͜ͱͷͳ͍ܠ৭΁ɺͪΐͬͱ଍Λ৳͹ͯ͠ΈΔɻ εϚཹ͸ɺཹֶੜ׆Λ z͔͚͕͑ͷͳ͍೔ʑzʹ͢Δখ͞ͳҰาΛԠԉ͠·͢ɻ ͦͷνϟϨϯδ͸খͯ͘͞΋ɺ ͋ͳ͕ͨະདྷΛ͖ΓͻΒ͘େ͖ͳྗʹมΘ͍ͬͯ͘ɻ ͋͞ࠓ೔΋υΩυΩ͢ΔମݧͰɺ ΋ͬͱϫΫϫΫ͢ΔཹֶମݧΛɻ Brand Copy

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Key Visual

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Branding Tool ϒϥϯυϝοηʔδΛମݱ͢ΔΞΫγϣϯΛࢧԉ͢ΔΧʔυ։ൃ ࠓ೔ͷυΩυΩνέοτ εϚཹͰυΩυΩ

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ISMY / Toray International, Inc. Naming / Logo Design

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Naming / Logo Design

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Naming / Logo Design

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HerTech Co., Ltd. Naming / Wording / Logo Design / Web Design

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Tagline ໌೔ͷࢲʹɺ ࣗ৴ͱεΩϧΛɻ

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Naming / Logo Design

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Web Design

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cocone / hagukumiʴ Wording / Key Visual

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Tagline ͻ͘΄Ͳɺඒ͘͠ɻ

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ʮͻ͘΄Ͳɺඒ͘͠ɻʯ / Key Visual

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MORNING LAB INC. Wording / Logo / Workshop etc

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Vision / Mission ʮ ͋ͬͨΒ͍͍ͳ ʯ͸ɺ͖ͬͱ׎͏ɻ VISION ·ͩݟ͵ΧϥϑϧͳՄೳੑΛੈʹ์ͭɻ MISSION

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Logo / VI Design

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Internal Branding Workshop ҟͳΔ߳Γͷମݧ͔Β࿈૝͞ΕΔݴ༿ΛνʔϜͰڞ༗͠߹͍ͳ͕Β ϏδϣϯΛݸਓͷײੑͰ࠶ղऍɾௐ߹͢ΔϫʔΫγϣοϓΛاըɾ։࠵

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Tokio Marine & Nichido Anshin 110 Co., Ltd. Wording / Key Visual

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Recruit Copy ࢲ͔ͩΒ ಧ͚ΒΕΔ ҆৺Λɻ ͱ΋ʹɺࢲΒ͘͠ɻ ਓ͡Όͳͯ͘΋Ͱ͖Δ࢓ࣄ͕૿͍͑ͯ࣌͘୅ͷதͰ΋ɺ ਓʹ͔͠Ͱ͖ͳ͍࢓ࣄ͕͜͜ʹ͋Γ·͢ɻ ಥવͷࣄނͰࠔͬͨͱ͖ɺେن໛ͳࡂ֐Ͱෆ҆ͳͱ͖ɺ ͻͱΓͻͱΓͷ͍͟ͱ͍͏ͱ͖ʹɺ ͻͱΓͻͱΓͷਅ৺ͱݸੑͰدΓఴ͍ࢧ͑Δͷ͕ ίϛϡχέʔγϣϯηϯλʔͷ໾ׂͰ͢ɻ ٻΊΒΕΔରԠʹɺܾΊΒΕͨਖ਼ղ͸͋Γ·ͤΜɻ ͥͻɺ͋ͳͨͷݴ༿Ͱ҆৺Λಧ͚͍ͯͩ͘͞ɻ ͦͷͨΊʹࢧ͑͋͑Δ஥͕͍ؒ·͢ɻ ͦͷͨΊʹ੒௕Ͱ͖Δػձ΋͋Γ·͢ɻ ͦͯ͠ɺ࢓ࣄ΋ϓϥΠϕʔτ΋ॆ࣮ͤ͞ͳ͕Β ʮ͋ͳͨΒ͠͞ʯΛҭΉ͜ͱΛԠԉ͠·͢ɻ ࠓ೔΋୭͔ͷʮ͋Γ͕ͱ͏ʯΛྗʹม͑ͯɺ ͱ΋ʹΑΓྑ͍ࣾձΛࢧ͍͖͑ͯ·͠ΐ͏ɻ

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Key Visual

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FUKUJUGAMA Wording / Key Visual

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࠷ॳͷҰຕɻ ࠷ޙͷҰຕɻ ͜ͷҰຕΛɺ͋ͳ͕ͨॳΊͯͩ͜ΘΓબΜͩҰຕʹɻ ͜ͷҰຕΛɺ͋ͳͨͷେ੾ͳਓʹӬ͘ड͚ܧ͕Εଓ͚ΔҰຕʹɻ ࣌୅΍ྲྀߦʹࠨӈ͞ΕΔ͜ͱͳ͘ɺ ͋ͳͨͷ฻Β͠ʹͦͬͱدΓఴ͏ͱ͍͏૝͍ΛࠐΊͯ ࠓ೔΋ҰຕҰຕʹ໋Λਧ͖ࠐΈଓ͚·͢ɻ Tagline & Statement

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Key Visual

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ϫʔσΟϯάܥ ϒϥϯυΞΠσϯςΟςΟͷݴޠԽ OTHER WORKS

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ω ʔϛ ϯά

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ε λ ʔ τ Ξ ο ϓ ا ۀ ໊ ʢ ϖ Π τ φ ʔ ג ࣜ ձ ࣾ ʣ F i n T e c h ا ۀ ໊ ʢ η ϒ ϯ ۜ ߦ ʷ ి ௨ ࠃ ࡍ ৘ ใ α ʔ Ϗ ε ʣ ϖ ο τ อ ݥ ا ۀ ໊ ʢ ͋ ͍ ͓ ͍ χ ο η Π ಉ ࿨ ଛ ֐ อ ݥ ʣ ε λ ʔ τ Ξ ο ϓ ا ۀ ໊ ʢ M I Z U N O ൃ ͷ ৽ ن ࣄ ۀ ʣ Naming

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ε λ ʔ τ Ξ ο ϓ ا ۀ ໊ ʢ A G A L ג ࣜ ձ ࣾ ʣ H R ς Ϋ ϊ ϩ δ ʔ ا ۀ ໊ ʢ T h i n k i n g s ג ࣜ ձ ࣾ ʣ Ϧ Ϣ ʔ ε ࣄ ۀ ا ۀ ໊ ʢ R e Y u u J a p a n ג ࣜ ձ ࣾ ʣ ι ʔ γ ϟ ϧ ά ο υ ا ۀ ໊ ʢ g o o d d o ג ࣜ ձ ࣾ ʣ Naming

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α ϯ ά ϥ ε ͷ η Ϩ Ϋ τ γ ϣ ο ϓ ໊ ʢ ౦ Ϩ Π ϯ λ ʔ φ γ ϣ φ ϧ ʣ ঁ ੑ ޲ ͚ W e b ε Ω ϧ ε Ϋ ʔ ϧ ʢ Ξ ΢ ϩ ʔ ϥ ʣ S N S ӡ ༻ ୅ ߦ α ʔ Ϗ ε ໊ ʢ α Π ό ʔ ɾ ό ζ ʣ γ Σ ʔ ό ʔ ͷ ϒ ϥ ϯ υ ໊ ʢ Ϛ Ϋ η ϧ Π ζ ϛ ʣ Naming

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ಇ ͘ ঁ ੑ ͷ ͨ Ί ͷ η ϧ ϑ έ Ξ ϒ ϥ ϯ υ ໊ ʢ ג ࣜ ձ ࣾ ͸ ͙ ͘ Έ ϓ ϥ ε ʣ ά ϧ ʔ ϓ ܕ Φ ϯ ϥ Π ϯ ӳ ޠ ֶ श ϓ ϩ ά ϥ Ϝ ໊ ʢ A G A L ג ࣜ ձ ࣾ ʣ ࣗ ཯ ࢥ ߟ ܕ A I Τ ʔ δ Σ ϯ τ ໊ ʢ G e n - A X ג ࣜ ձ ࣾ ʣ ಸ ྑ ݝ ࢁ ఴ ଜ α ΢ φ ໊ ʢ Ӣ ւ α ΢ φ S A U N A G E N ʣ Naming

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L I N E A P I ׆ ༻ ί ϯ ς ε τ ໊ ʢ L I N E ʣ प ೥ Π ϕ ϯ τ ໊ ʢ ੢ ೔ ຊ γ ς Ο ۜ ߦ ʣ τ ʔ Ϋ Π ϕ ϯ τ ໊ ʢ Y O U T R U S T ʷ ே ौ ʣ ਌ ࢠ ޲ ͚ Π ϕ ϯ τ ໊ ʢ ೔ ຊ α ο Χ ʔ ڠ ձ ʣ Naming

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Φ ΢ ϯ υ ϝ σ Ο Ξ ໊ ʢ ຖ ೔ ৽ ฉ ࣾ ʣ Ϧ α ʔ ν ϓ ϩ δ Σ Ϋ τ ໊ ʢ T h i n k i n g s ʣ Φ ΢ ϯ υ ϝ σ Ο Ξ ໊ ʢ ϥ Π Φ ϯ ʣ ݞ ॻ ͖ ໊ ʢ த ా ರ ඙ ʣ Naming

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Naming

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ϛογ ϣϯ ɺ Ϗδ ϣϯ ɺ ό Ϧ ϡ ʔ

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Vision / Mission / Value

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Mission / Vision / Value

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Vision / Mission / Value

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Mission / Value

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Mission / Value

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Mission / Vision / Value / Creed

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Purpose / Value

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Mission / Core Value

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λά ϥΠ ϯ ɺ ες ʔ τ ϝ ϯ τ

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ΫϦΤΠςΟϒΞ΢τϓοτܥ ϒϥϯυΞΠσϯςΟςΟͷՄࢹԽͳͲ OTHER WORKS

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ϩ ΰσ βΠ ϯ

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ג ࣜ ձ ࣾ ϑ Ν Π ϯ ζ ί ʔ ϙ Ϩ ʔ τ ϩ ΰ ג ࣜ ձ ࣾ A C S i O N ί ʔ ϙ Ϩ ʔ τ ϩ ΰ ג ࣜ ձ ࣾ D e e p 3 0 ί ʔ ϙ Ϩ ʔ τ ϩ ΰ ג ࣜ ձ ࣾ 3 W E L L ί ʔ ϙ Ϩ ʔ τ ϩ ΰ Logo Design ג ࣜ ձ ࣾ Π ϫ α ϫ ί ʔ ϙ Ϩ ʔ τ ϩ ΰ ג ࣜ ձ ࣾ R Y O M A ί ʔ ϙ Ϩ ʔ τ ϩ ΰ

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g o o d d o ג ࣜ ձ ࣾ ί ʔ ϙ Ϩ ʔ τ ϩ ΰ S e p t e n i G l o b a l ߹ ಉ ձ ࣾ ί ʔ ϙ Ϩ ʔ τ ϩ ΰ ג ࣜ ձ ࣾ F L I N T E R S ί ʔ ϙ Ϩ ʔ τ ϩ ΰ τ ϥ Π ί ʔ ϯ ג ࣜ ձ ࣾ ί ʔ ϙ Ϩ ʔ τ ϩ ΰ Logo Design x B r i d g e - T o k y o ʢ ౦ ژ ݐ ෺ ʣ R e Y u u J a p a n ג ࣜ ձ ࣾ ί ʔ ϙ Ϩ ʔ τ ϩ ΰ

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X - B o o s t ʢ G e n - A X ʣ D e t e c k e r ʢ A C S i O N ʣ X - G h o s t ʢ G e n - A X ʣ B R I D G E ʢ α Π ό ʔ ɾ ό ζ ʣ Logo Design N I N A R Y ʢ α Π ό ʔ ɾ ό ζ ʣ p r o o s t ʢ A C S i O N ʣ

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K A I T R I G O ʢ ί ϝ ฌ ʣ ε λ δ Φ G A N M A ! ʢ ί ϛ ε Ϛ ʣ ͨ · ͻ Α S H O P ʢ ϕ ω ο η ί ʔ ϙ Ϩ ʔ γ ϣ ϯ ʣ I Z U M I P R E M I U M ʢ Ϛ Ϋ η ϧ Π ζ ϛ ʣ Logo Design K Y U S H U ∞ S U M M I T ʢ ੢ ೔ ຊ γ ς Ο ۜ ߦ ʣ w a r p l e ʢ Ϧ Ξ ϒ ϩ ʔ υ ʣ

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Ω ʔϏ δϡ Ξ ϧ

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Key Visual & VI Guideline

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΢ Σϒ αΠ τ

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Web Design

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Web Design

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Web Design

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ͦͷ ଞΫ Ϧ Τ Πς Ο ϒ

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ࡀҎ্ͷਓʹਓ͕ͳΔͱݴΘΕ͍ͯΔ৺ଁหບ঱ͷҰछ ʮେಈ຺หڱࡥ঱ʯʹ͍ͭͯҰॹʹֶͿͨΊͷܒൃϜʔϏʔΛاըɾ੍࡞ Movie

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άϥϑΟοΫදݱͱ࣭໰ͷ಺༰ΛϑΥʔϚοτԽ͠ɺ άϧʔϓ಺ͷϦʔμʔͷύʔιφϦςΟΛࣾ಺4/4ͳΒͼʹ-JOLFE*Oʹͯൃ৴ SNS Creative

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ձࣾͷϑΟϩιϑΟʔ΍έʔύϏϦςΟΛ εςʔΫϗϧμʔʹ޲͚ͯૌٻ͢ΔձࣾҊ಺ͷσβΠϯΛ։ൃ Slide Deck Design

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اۀͷཧ೦΋ମݱ͠ͳ͕Β׆༂͢Δ࿈݁άϧʔϓ಺ͷਓ΍ϓϩδΣΫτΛ ঺հ͢ΔΦ΢ϯυϝσΟΞ༻ʹهࣄίϯςϯπΛاըɾ੍࡞ʢࡱӨˍϥΠςΟϯάʣ Article Content Creation

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ͦΕͧΕͷཧ೦Λίϯηϓτʹͨ͠ϙʔτϨʔτࣸਅͷاըɾࡱӨ Creative Portrait Shooting

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ΠϯλʔφϧϒϥϯσΟϯάܥ ϫʔΫγϣοϓ΍هࣄฤूɺΠϕϯτاըӡӦͳͲ OTHER WORKS

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ސ٬Λ ૿΍͢ ਓࡐΛ ࠾༻͢Δ ޷ײ౓Λ ߴΊΔ ঎඼Λ એ఻͢Δ SE 1IBTF Ξ ΢ λ ʔ ʢ E X T E R N A L ʣ ࣾ ಺ ֎ ΁ ϒ ϥ ϯ σ Ο ϯ ά Λ Ճ ଎ ͞ ͤ Δ ࢧ ԉ *EFOUJUZ ݴޠԽ ͳͲ ΢Σϒ αΠτ 7* ΨΠυ ϥΠϯ ֤छ πʔϧ ϒϥϯυ ϒοΫ ϩΰ σβΠϯ Ωʔ ϏδϡΞϧ ϒϥϯυɾΞΠσϯςΟςΟ TU 1IBTF ର ࿩ ܕ ͷ ϑ Ν γ Ϧ ς ʔ γ ϣ ϯ ख ๏ Ͱ ɺ Ξ ΢ τ ϓ ο τ · Ͱ ࢧ ԉ Π ϯ φ ʔ ʢ I N T E R N A L ʣ OE 1IBTF ཧ೦Λ ਁಁͤ͞Δ ਓࡐΛ ҭ੒͢Δ ؀ڥΛ վળ͢Δ จԽΛ ҭΉ *EFOUJUZ ՄࢹԽ

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ϑΝ γ Ϧςʔ γ ϣ ϯ ϫ ʔ Ϋ

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ʮ ࣗ਎ͷཧ೦ ʯΛݴޠԽͯ͠ ձࣾͷཧ೦ͱͷͭͳ͕ΓΛ୳Δ ϫʔΫγϣοϓ

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Internal Branding Workshop ࣾһͻͱΓͻͱΓͷύʔύεΛݴޠԽ͢ΔϫʔΫγϣοϓΛ શࣾһʹର࣮ͯ͠ࢪ͠ɺͦΕͧΕ͕ձࣾͷύʔύεͱͷͭͳ͕Γ͔Β ͜ͷ෣୆Ͱ࣮ݱ͍ͨ͜͠ͱΛએݴͨ͠

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ʮ LEGO® ʯΛ༻͍ͯ ϒϥϯυͷཧ೦ʹ͍ͭͯͷཧղΛਂΊ ͭͳ͕ΓΛ୳ΔϫʔΫγϣοϓ

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ʮ ϚϯΨͷ໊ݴ ʯΛ༻͍ͯ ཧ೦Λମݱ͢Δ ߦಈΛ୳ΔϫʔΫγϣοϓ

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Value / Internal Branding Workshop ߦಈʹͭͳ͕ΔϚϯΨͷ໊ݴΧʔυຕ͔Β ਌࿨ੑͷߴ͍ΧʔυΛνʔϜͰબͼͳ͕Β ݸਓͷߦಈ΁ͱঢ՚ͤ͞ΔϫʔΫγϣοϓΛاըɾ։࠵

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ཧ೦ʹ͍ͭͯର࿩͠ͳ͕Β ʮίʔώʔ΍ϑϨάϥϯεʯΛͭ͘Δ ϫʔΫγϣοϓ

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Internal Branding Workshop ҟͳΔ߳Γͷମݧ͔Β࿈૝͞ΕΔݴ༿ΛνʔϜͰڞ༗͠߹͍ͳ͕Β ϏδϣϯΛݸਓͷײੑͰ࠶ղऍɾௐ߹͢ΔϫʔΫγϣοϓΛاըɾ։࠵

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ϫʔΫγϣοϓաڈࣄྫͷ঺հʢҰ෦ʣ ਌ࢠͰ׎͍͑ͨεϙʔπͷເΛޠΓ߹͏ ೔ຊαοΧʔڠձ ͞· प೥ʹ͋ͨΓɺ৽͍͠νʔϜίϯηϓτΛͭ͘Δ ΞϏεύ෱Ԭ ͞· ཧ૝ͷίϛϡχςΟΛೖډऀಉ࢜ͰޠΓ߹͏ 8F8PSL͞·

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ϫʔΫγϣοϓաڈࣄྫͷ঺հʢҰ෦ʣ ৽نࣄۀΞΠσΞΛ૑଄͢Δ ʢΞΠσΟΤʔγϣϯʣ '*/0-"#͞· ଞଟ਺ اۀͱνʔϜͱࣗ෼ͷͭͳ͕ΓΛ୳Δ ʢΠϯφʔϒϥϯσΟϯάʣ ϕωοηɾϗʔϧσΟϯάε ͞· ଞଟ਺ اۀཧ೦΍λάϥΠϯΛݴޠԽ͢Δ ʢϒϥϯυΞΠσϯςΟςΟʣ ϥΠΦϯגࣜձࣾ ͞· ଞଟ਺

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ཧ ೦ ͷͭ ͳ ͕Γ Λҭ Ή ϫʔΫ γ ϣοϓࣄ ྫ ͦͷଞχʔζʹ߹Θͤͯ ॊೈͳख๏ɾܗࣜͷ ϫʔΫγϣοϓ΍ηογϣϯͳͲͷ ઃܭɾ։࠵͕ՄೳͰ͢

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ཧ೦ʹ΋ͱ͍ͮͨϦιʔε౤ࢿ ʮࣗ෼ͷݴ༿ͰޠΔͱ͖ɺਓ͸͍͍੠Ͱ࿩͢ʯͱ͍͏ཧ೦ͷ΋ͱ ਓͷ৺ʹ༨༟ͱ༨നΛੜΉͨΊʹଟ༷ͳ׆ಈΛߦ͏ ANOTHER WORKS

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α Π ϯ ί α Π ϯ ͷ ཧ ೦ ͷ ઌ ʹ ͋ Δ ཧ ૝ SIGN SIGN CO ͦ Ε ͧ Ε ͕ ʮ ࣗ ෼ ͷ ݴ ༿ ʯ ͷ ΋ ͱ Ͱ ࣗ ཯ త ʹ ߦ ಈ ͠ ଟ ༷ ͳ ݸ ੑ ͕ ͳ Ί Β ͔ ʹ · ͟ Γ ͋ ͏ ʹ ແ ݶ େ ͷ Մ ೳ ੑ

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̔प೥ه೦లʮݴ༿ΑΓେ੾ͳ΋ͷʯʢ in ୅ʑ໦্ݪ ؿਫ ʣ

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ʮ ਓؒཧ೦ల ʯ2020ʙ2025ʢ in ৽॓Վ෣بொ ਓؒϨετϥϯ ʣ

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ʮ NGʷNGలʢ w/ PARK & Steveˎ ʣ ʯʢ in ৽॓Վ෣بொ ਓؒϨετϥϯ ʣ

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ݸਓཧ೦OOHΫϥ΢υϑΝϯσΟϯάʢ in ौ୩Ӻ ʣ

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ʮ Θͨ͠ͷϛν with ໰͍௚͢ॻళ ʯʢ in ਆอொ ແ༻೭༻ ʣ

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ʮ HANEDA ART EVENT with B-OWND ʯʢ in ӋాΠϊϕʔγϣϯγςΟʣ

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ݸਓཧ೦ͷڞ૑ϫʔΫγϣοϓڞ࠵࣮੷ʢҰ෦ʣ

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͓ͭ·Έ৽ฉʢϑϦʔϖʔύʔʣ

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ओͳڞ૑νʔϜϝϯόʔ ॴଐ΍ޏ༻ܗଶͷ࿮Λ௒͑ͨ஥ؒͱͷڞ૑Ͱ ଟ༷ͳιϦϡʔγϣϯχʔζʹԠ͑Δ WHO

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ओ ͳ Ξʔ τ σΟ ϨΫ γ ϣϯύ ʔ τφʔʢ Ұ ෦ʣ 4UFWF ᓎҪ ·͜ 5"5" ཱੴ ୓ 1"3, ࠤʑ໦ ஐ໵ 4&/UPJSP ٢ా 1"$)*,0

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ଟ ༷ ͳϒ ϥ ϯσ Οϯ ά ύʔτ φ ʔʢҰ෦ ʣ (PPE'VUVSF ؠຊ भ࢘ NBTUFSFE ੋۙ ޺໌ Ϙϥϯν দॏ ޺࿨ SFO ࢁా༟Ұ

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ଟ ༷ ͳΫ Ϧ ΤΠ γϣ ϯ ύʔτ φ ʔʢҰ෦ ʣ XSJUJOH γϯυ΢ αΫϥ QIPUPHSBQI ી઒ ୓࠸ JMMVTUSBUJPO લా ਅ༝ඒ XSJUJOH ྛ ඒເ

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ओ ͳ ϑΝ γ Ϧς ʔγ ϣ ϯύʔ τ φʔʢҰ ෦ ʣ 1-":803,4 λΩβϫέΠλ FY-*5"-*$0 ݩ໦ Ұت FY෋࢜௨ λϜϥ ΧΠ 4FMFOPQIJMF )BSVOB

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C O - C R E A T I O N E C O N O M Y