How you can outperform big brands without thousands of SKUs VICTORIA ROSCOW DARK HORSE Speakerdeck.com/vroscow

X #brightonSEO Searching for answers

X #brightonSEO Google says:

Smaller Subtitle to add more detail to the project U L I Wh t’s th p int? X #brightonSEO

Smaller Subtitle to add more detail to the project Merchant X #brightonSEO

Smaller Subtitle to add more detail to the project U L I In th sh d ws X #brightonSEO “It’s sometimes just… the competition is quite strong and it takes a while to… grow”

BAD X #brightonSEO

D g tal goliaths H H X #brightonSEO

“For small and local businesses, "in most cases," core web vitals work should not be at the top of their list.” X #brightonSEO

‘satin lined beanie’ 1,000 searches per month (on average) Position Website Performance score SEO Score CWV Status LCP FCP CLS 1 https://black-sunrise.co.uk/products/soft-grey- beanie-1 70 92 Passed 1.0s 0.6s 0.01 2 https://onlycurls.com/collections/only-curls-satin- lined-beanie-hats 30 83 Failed 2.4 s 0.7 s 0.96 3 https://www.amazon.co.uk/satin-lined- beanie/s?k=satin+lined+beanie 91 64 Failed 1.9 s 0.8 s 0.25 4 https://www.etsy.com/uk/market/satin_lined_beanie 86 91 Passed 2 s 1.4 s 0.05 5 https://thebigsilk.com/products/silk-lined-beanie- hat 43 83 Passed 2.4 s 1.8 s 0.04 X #brightonSEO

Website Backlinks Referring Domains Avg. RD Domain Rating SEMrush Authority score Domain Rating https://black-sunrise.co.uk/products/soft-grey-beanie-1 510 113 15 14 12 https://onlycurls.com/collections/only-curls-satin-lined- beanie-hats 146248 698 24 39 51 https://www.amazon.co.uk/satin-lined- beanie/s?k=satin+lined+beanie 228823870 509425 ~16 100 93 https://www.etsy.com/uk/market/satin_lined_beanie 152739963 988750 17 100 94 X #brightonSEO

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X #brightonSEO EEA Ting the

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Smaller Subtitle to add more detail to the project U L I X #brightonSEO Cat goric lly wr ng

A “little bit of content I think is always useful” but “it's not the case that you need to turn it into, kind of, an article about that kind of content.” X #brightonSEO

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www.reddit.com X #brightonSEO

+100% organic sessions +56% impressions +306% clicks +155% CTR X #brightonSEO

Position Website DR 1 OUR CLIENT 24 2 Amazon 93 3 Adventure Bike Rider 48 4 Wingman of the Road 25 5 The Broke Backpaker 70 6 Morotcycle News 74 7 Lone Rider 41 8 Touratech UK 27 9 Louis Moto 34 X #brightonSEO

Smaller Subtitle to add more detail to the project U X #brightonSEO ‘King good cont nt

https://www.convertize.com/product-descriptions/

#brightonSEO Position Website Word Count 1 Dog Snug 1208 2 Dry Dogs 130 3 Back On Track 253 4 Amazon 154 5 Pets At Home 361 X #brightonSEO

X #brightonSEO Dog cooling bandana (for dogs) (cools you) (is a bandana)

Position Website Backlinks 1 Dog Snug 679 2 Dry Dogs 1295 3 Back On Track 110 4 Amazon 228814243 5 Pets At Home 55569 X #brightonSEO

#brightonSEO X #brightonSEO “I would still think about internal linking a lot with regard to these pages, especially maybe from your blog post but also from the rest of the website itself.”

Content is KING X #brightonSEO

Smaller Subtitle to add more detail to the project X #brightonSEO Divergent SEO works?

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X #brightonSEO DEA TH T O MEDIOCRITY

Thank you X #brightonSEO