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How you can outperform big brands without thous...

Victoria Roscow
April 25, 2024
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How you can outperform big brands without thousands of SKUs

Victoria Roscow

April 25, 2024
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  1. How you can outperform big brands without thousands of SKUs

    VICTORIA ROSCOW DARK HORSE Speakerdeck.com/vroscow
  2. Smaller Subtitle to add more detail to the project U

    L I Wh t’s th p int? X #brightonSEO
  3. Smaller Subtitle to add more detail to the project U

    L I In th sh d ws X #brightonSEO “It’s sometimes just… the competition is quite strong and it takes a while to… grow”
  4. “For small and local businesses, "in most cases," core web

    vitals work should not be at the top of their list.” X #brightonSEO
  5. ‘satin lined beanie’ 1,000 searches per month (on average) Position

    Website Performance score SEO Score CWV Status LCP FCP CLS 1 https://black-sunrise.co.uk/products/soft-grey- beanie-1 70 92 Passed 1.0s 0.6s 0.01 2 https://onlycurls.com/collections/only-curls-satin- lined-beanie-hats 30 83 Failed 2.4 s 0.7 s 0.96 3 https://www.amazon.co.uk/satin-lined- beanie/s?k=satin+lined+beanie 91 64 Failed 1.9 s 0.8 s 0.25 4 https://www.etsy.com/uk/market/satin_lined_beanie 86 91 Passed 2 s 1.4 s 0.05 5 https://thebigsilk.com/products/silk-lined-beanie- hat 43 83 Passed 2.4 s 1.8 s 0.04 X #brightonSEO
  6. Website Backlinks Referring Domains Avg. RD Domain Rating SEMrush Authority

    score Domain Rating https://black-sunrise.co.uk/products/soft-grey-beanie-1 510 113 15 14 12 https://onlycurls.com/collections/only-curls-satin-lined- beanie-hats 146248 698 24 39 51 https://www.amazon.co.uk/satin-lined- beanie/s?k=satin+lined+beanie 228823870 509425 ~16 100 93 https://www.etsy.com/uk/market/satin_lined_beanie 152739963 988750 17 100 94 X #brightonSEO
  7. X #brightonSEO <alt= “Soft Grey Satin Lined Beanie - Black

    Sunrise UK Satin Lined Hats. Satin lined Beanie, Hoodies. For children, adults, babies. For those with curly natural hair, sensitive scalps and fragile curls.”>
  8. Smaller Subtitle to add more detail to the project U

    L I X #brightonSEO Cat goric lly wr ng
  9. A “little bit of content I think is always useful”

    but “it's not the case that you need to turn it into, kind of, an article about that kind of content.” X #brightonSEO
  10. Position Website DR 1 OUR CLIENT 24 2 Amazon 93

    3 Adventure Bike Rider 48 4 Wingman of the Road 25 5 The Broke Backpaker 70 6 Morotcycle News 74 7 Lone Rider 41 8 Touratech UK 27 9 Louis Moto 34 X #brightonSEO
  11. Smaller Subtitle to add more detail to the project U

    X #brightonSEO ‘King good cont nt
  12. #brightonSEO Position Website Word Count 1 Dog Snug 1208 2

    Dry Dogs 130 3 Back On Track 253 4 Amazon 154 5 Pets At Home 361 X #brightonSEO
  13. Position Website Backlinks 1 Dog Snug 679 2 Dry Dogs

    1295 3 Back On Track 110 4 Amazon 228814243 5 Pets At Home 55569 X #brightonSEO
  14. #brightonSEO X #brightonSEO “I would still think about internal linking

    a lot with regard to these pages, especially maybe from your blog post but also from the rest of the website itself.”
  15. Smaller Subtitle to add more detail to the project X

    #brightonSEO Divergent SEO works?