チーム新卒向け_ビジネスモデル・キャンバスのトレーニング(抜粋公開用)

by Nozomi Ito

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೥౓99νʔϜ ۤखॳΊͯͷਓͰ΋Θ͔Δ ϏδωεϞσϧΩϟϯόε ͷτϨʔχϯά ϏδωεϞσϧͷجૅతͳ࡞੒ͷϑϩʔΛཧղͯ͠ɺ ୭Ͱ΋࡞Γํ͕Ͱ͖ΔΑ͏ʹͳΔ͜ͱΛΊ͟͢

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*/%&9 ϏδωεϞσϧΩϟϯόεͱ͸ͳʹ͔ʁ ֤ཁૉͷ໾ׂ ࣮ࡍͷࣄྫΛ΋ͱʹֶͿ ࿅श໰୊

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*/%&9 ϏδωεϞσϧΩϟϯόεͱ͸ͳʹ͔ʁ ֤ཁૉͷ໾ׂ ࣮ࡍͷࣄྫΛ΋ͱʹֶͿ ࿅श໰୊

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ϏδωεϞσϧΩϟϯόεͱ͸ͳʹ͔ʁ ͘͢͝୺తʹݴ͏ͱɺ ͜ΕຕͰ ϏδωεΞΠσΞ͕ ॻ͚ͪΌ͏ ͍͢͝ϫʔΫγʔτ Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT

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ϏδωεϞσϧΩϟϯόεͱ͸ͳʹ͔ʁ ϏδωεϞσϧΩϟϯόεͱ͸ɺϏ δωεͷߏ଄ΛՄࢹԽͨ͠ϑϨʔϜ ϫʔΫɻᶃϏδωεΞΠσΞΛఆٛ ͢ΔͷʹඞཁͳجૅతͳཁૉΛ࿙Ε ͳ͘μϒΓͳ͘هड़Ͱ͖Δɻ ৽نࣄۀΛ্ཱͪ͛΍طଘࣄۀͷ෼ ੳʹ͓͍ͯɺᶄ૊৫಺Ͱڞ௨ೝࣝΛ ࣋ͭͨΊͷઃܭਤͱͯ͠ػೳ͢Δɻ Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT

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ϏδωεϞσϧΩϟϯόεͱ͸ͳʹ͔ʁ ͪΐ͏ͬ͘͟Γ͍͏ͱɺҎԼͷ΋ͷ ΛݴޠԽఆٛͰ͖Δ ऩӹߏ଄ʢͲ͏΍͓ͬͯۚΛੜ ΈɺͲΜͳίετ͕ൃੜ͢Δͷ ͔ʁʣ ސ٬ͱɺఏڙ͢ΔՁ஋ɺͦΕΛ ಧ͚Δํ๏ ސ٬ʹՁ஋Λಧ͚ΔͨΊʹඞཁ ͳϦιʔε Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT

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௨ৗ͸ͲΜͳྲྀΕͰ࢖ΘΕΔͷ͔ʁ ·ͣΞΠσΞΛੜΈग़͢ɻͦΕΛ ݴޠԽ͍ͯ͘͠ͱ͖ʹ༻͍Δͷ͕ɹ ϏδωεϞσϧΩϟϯόεɻ ໘౗ͳͷͰ͜Ε͔Β#.$͍ͬͯ ͍·͢Ͷɻ ˝3FTFBSDIސ٬ͱސ٬ͷ՝୊Λௐ΂Δ ˝4ZOUIFTJTϦαʔν݁ՌΛ౷߹͠ɺސ٬ͱ՝୊Λఆٛ͢Δ ˝*EFBUJPO՝୊͔ΒղܾࡦͷΞΠσΞΛൃࢄ͠ɺܾఆ͢Δ ˝1SPUPUZQJOHܾఆͨ͠ΞΠσΞΛ۩ମԽ͍ͯ͘͠ ˝6TFS5FTU૝ఆސ٬ʹϓϩτλΠϓΛମݧͯ͠΋Β͍ϑΟʔυόοΫΛಘΔ

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ϦʔϯελʔτΞοϓతʹߟ͑ͯΈΔ #.$ͷࢥ૝తഎܠʹ͸ɺ ʰԾઆΛߏஙͯͦ͠ΕΛ΋ͱʹ࣮ ݧΛ௨ͯ͡ݕূΛߦ͍ɺϧʔϓ Λ܁Γฦ͢͜ͱͰɺΑΓΑ͍ΞΠ σΞΛੜΈग़͢ʱ ͱ͍͏ϦʔϯελʔτΞοϓͷ ߟ͑ํ͕͋Γ·͢ɻ -FBSO #VJME .FBTVSF

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Α͋͘ΔྲྀΕ Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT ΞΠσΞγʔτͷ࡞੒ ը૾IUUQTGBCDBGFDPNKQFWFOUTLZPUP@JEFB TLFUDIJOHXPSLTIPQΑΓ ϏδωεϞσϧΩϟϯόε ݕূͷͨΊͷώΞϦϯά αʔϏεࣄۀΞΠσΞΛ࡞੒ͨ͋͠ͱɺͦΕΛϏδωεϞσϧΩϟϯόεΛ௨ͯ͡ڞ௨ཧղͱͳΔԾ ઃΛܗ੒͠ɺͦΕΛεςΠΫϗϧμʔ΍༗ࣝऀ΁ͷώΞϦϯάΛ௨ͯ͡ਫ਼៛Խ͍͖ͯ͠·͢ɻ

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ϏδωεϞσϧΩϟϯόεͷऑ఺ ͱ͍ͬͯ΋#.$ʹ΋ऑ఺͸͋Γ ·͢ɻ ݟʹ͍͘ جຊతʹ͸จࣈͷཏ ྻ ཝ͕খ͍͞ ͍΍͜ͷཝʹ͸ॻ ͖͖Ε·ͤΜΑ Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT

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͋͘·ͰαϚϦʔɺৄࡉ͸ผπʔϧͰ ͳͷͰɺඞཁʹԠͯ͡ଞͷπʔ ϧΛ߹Θͤͯ࢖͍ͬͯ͘͜ͱ ͰɺϏδωεϞσϧΩϟϯόε ͸ແఢʹͳΓ·͢ɻ ˞ӈ͸Ұྫ ϏδωεϞσϧਤղɿ ऩӹߏ଄ͷՄࢹԽ ετʔϦʔϘʔυɿ ސ٬ମݧͷՄࢹԽ

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৽ଔϝϯόʔֶ͕Ϳҙຯ Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT ᶃ ৽نࣄۀ։ൃܥͷҊ݅ʹؔΘΓ ͍ͨͱࢥͬͨͱ͖ʹ໾ཱͭΞ αΠϯ͞Ε΍͘͢ͳΔ ᶄ Կ͔ͷҊ݅ʹΞαΠϯ͞Εͨͱ ͖ʹΫϥΠΞϯτͷࣄۀ෼ੳ͕ Ͱ͖ΔΑ͏ʹͳΓɺ༩݅ͷഎܠ ΛಡΊΔΑ͏ʹͳΔ

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ᶃ৽نࣄۀ։ൃܥҊ݅ʹؔΘΓ͍ͨͳΒ Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT ࠷௿ݶɺϏδωεΞΠσΞΛఆ ٛ͢ΔͷʹԿ͕ඞཁͳͷ͔Λ஌ ͓͔ͬͯͳ͍ͱ͓࿩ʹͳΒͳ͍

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ᶄΫϥΠΞϯτͷࣄۀཧղʹ໾ཱͭ Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT ΫϥΠΞϯτ͔Βདྷ͓ͨ୊ͷղऍ͕ ೉͍͠ͱ͖ʹɺϏδωεϞσϧΩϟ ϯόεΛ಄ͷதͰॻ͍ͯΈΔͱཧղ Ͱ͖Δ͜ͱ΋ɻ ɾͳͥɺͦ͏͍͏͓୊Λݴ͖ͬͯͯ ͍Δͷ͔ ɾͦͷ͓୊Λݴ͏എܠʹ͸ͲΜͳࣄ ৘͕͋Δͷ͔ʁ

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ͳΜ͔ͩ৭ʑ೉ͦ͠͏ͳ͜ͱΛݴ͍·͕ͨ͠ɺ ͍͔͍֮ͬ͑ͯ͠·͑͹ɺ௒؆୯ɾ ௒ศརͳͷͰɺࠓճͰ֮͑ͯΈΜͳ ΋#.$Λॻ͍ͯΈΑ͏

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*/%&9 ϏδωεϞσϧΩϟϯόεͱ͸ͳʹ͔ʁ ֤ཁૉͷ໾ׂ ࣮ࡍͷࣄྫΛ΋ͱʹֶͿ ࿅श໰୊

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ϏδωεϞσϧΩϟϯόε͸ͭͷཁૉ͔Β੒Γཱͭ ސ٬ηάϝϯτʢ$4ɿ$VTUPNFS 4FHNFOUTʣ Ձ஋ఏҊʢ71ɿ7BMVF1SPQPTJUJPOTʣ νϟωϧʢ$)ɿ$IBOOFMTʣ ސ٬ͱͷؔ܎ʢ$3ɿ$VTUPNFS 3FMBUJPOTIJQTʣ ऩӹͷྲྀΕʢ34ɿ3FWFOVF4USFBNTʣ Ϧιʔεʢ,3ɿ,FZ3FTPVSDFTʣ ओཁ׆ಈʢ,"ɿ,FZ"DUJWJUJFTʣ ύʔτφʔʢ,1ɿ,FZ1BSUOFSTʣ ίετߏ଄ʢ$4ɿ$PTU4USVDUVSFʣ Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT

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ϏδωεϞσϧΩϟϯόεͷ͍͢͝ͱ͜Ζ Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT ྡΓ߹͏ཁૉ͕ɺ࣮͸࿈ܞ͍ͯ͠Δ

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Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT ϏδωεϞσϧΩϟϯόεͷେ͖ͳߏ଄ ӈଆ͕ސ٬ʹؔ͢Δ͜ͱɺ ࠨଆ͕اۀʹؔ͢Δ͜ͱɺ Λॻ͘ धཁଆͰ͋Δ ސ٬ͷ͜ͱ ڙڅଆͰ͋Δ اۀͷ͜ͱ

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Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT ϏδωεϞσϧΩϟϯόεͷେ͖ͳߏ଄ ͍͍ͩͨɺ ᶃᶄᶅͷॱ൪Ͱॻ͍͍ͯ͘ͱɺ ݸਓతʹ͸ॻ͖΍͍͔͢ͳ ᶃ ·ͣސ٬ʹରͯ͠ ͲΜͳՁ஋Λಧ͚Δͷ͔Λઌʹߟ͑Δ ᶄ ͦΕΛಧ͚ΔͨΊʹ͸ Կ͕ඞཁͳͷ͔Λهࡌ͢Δ ᶅ ࠷ޙʹސ٬ʹͦͷՁ஋Λಧ͚ΔͱͲΕ͚ͩՔ͛Δͷ͔ ಧ͚ΔͨΊʹ͸ͲΕ͘Β͍ίετ͕͔͔Δͷ͔͕Θ͔Δ

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ϏδωεϞσϧΩϟϯόε͸Α͘ݟΔͱ௒γϯϓϧ ߟ͑ͨਓ͍͢͝ΑͶɻ

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͋͞ɺ࣮ࡍʹॻ͍͍͖ͯ·͠ΐ͏ Business Model Canvas ق٭عػ٭,FZ1BSUOFST ╚釐ם孨Ⳃ,FZ"DUJUJUJFT ❫⡁䬠勅7BMVF1SPQPTJUJPOT 걘㲘暠䐂٬禴䧏䡵樋1SPNPUJPO 걘㲘$VTUPNFS4FHNFOUT ք邮⿁٬ئ٭لتօ ք❫⡁օ ք鐍מօ քة٘هօ ٛخ٭ت,FZ3FTPVSDFT زٔؾٜ$IBOOFMT ؤتع啶鵰$PTU4USVDUVSF ⹜沟啶鵰3FWFOVF4USFBNT ݸผͷ߲໨ʹ͍ͭͯ͸ɺ ࣮ࡍʹϏδωεϞσϧΩϟ ϯόεΛॻ͍͍͖ͯͳ͕Β આ໌͍ͯ͘͠Α