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From Algorithmic
Penalty To 373%
Revenue Increase
Rad Paluszak
non.agency
@radpaluszak
Speakerdeck.com/radpaluszak
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The Client
Just Purchased
Home & Garden Niche
The Site
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No content
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Few Days After Funds Released…
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Few Days After Funds Released…
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Earnings…
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No content
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Action Plan
1/ SEO Audit, Strategy
& Implementation
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How can you help a
website without
understanding it
first?
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Action Plan
2/ Penalty analysis
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Action Plan
3/ Growth planning
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Focus On The Leverage
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Let’s Start
With Some
Basics
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1/ SEO Audit
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1/ SEO Audit Elements
1/ Duplicate content &
Index Management
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1/ SEO Audit Elements
2/ Images with
missing alt text
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Issue Severity
Implementation
Difficulty
Potential Benefit
vs
vs
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1/ SEO Audit Elements
3/ PageSpeed & Core
Web Vitals
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1/ SEO Audit Elements
4/ Duplicate or
Multiple Hx tags
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1/ SEO Audit Elements
5/ Missing meta
descriptions
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SEO Automation: Horseman
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SEO Automation: Horseman
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SEO Automation: Horseman
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SEO Automation: WP All Import
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SEO Automation: WP All Import
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1/ SEO Audit Elements
6/ Google Search
Console Review
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Google Search Console
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Google Search Console
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Google Search Console
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1/ SEO Audit Elements
7/ Site structure,
navigation &
information
architecture
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Site Structure
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2/ Penalty Analysis
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2/ Penalty Analysis
1/ Negative SEO attack.
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Negative SEO
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Negative SEO
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Negative SEO
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Negative SEO
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Negative SEO
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2/ Penalty Analysis
2/ Core Algorithm
Updates
- 5 (un&) confirmed
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Core Algo Updates
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Core Algorithm Updates
The whole playing field
shifted.
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Core Algorithm Updates
AI got smarter or
updated the neural
weights .
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Core Algorithm Updates
No (one) Fix !
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It’s not any ONE thing
you did or didn’t do.
It’s EVERYTHING - the
whole picture.
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Core Algorithm Updates
Mundane Basics:
Meta tags, 404 review,
more general clean-up.
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Core Algorithm Updates
Content improvements
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Content Improvements
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Content Improvements
“There is
nothing for a
lifelong last”
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Core Algorithm Updates
Added FAQs
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FAQ Sections + JSON-LD Schema
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Core Algorithm Updates
Added Key Takeaways
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Key Takeaways
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Content Tools Used
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Find balance between
automation
and
personalisation.
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Penalty Lifting: First Signs
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Penalty Lifting: Reevaluation
Bucket of death
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3/ Growth Plan
1/ Keyword Research
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3/ Growth Plan
2/ Content Plan
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3/ Growth Plan
3/ Link Building
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3/ Growth Plan
4/ Additional Monetisation
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Additional Monetisation
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Additional Monetisation
Easy to join.
Easy to implement.
Easy to start making money.
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Amazon Affiliates - AAWP
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Amazon Affiliates - AAWP
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Improving Monetisation
Oversaturated.
Low commissions.
Short cookie duration (24h).
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Affiliate Programmes
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Additional Monetisation
Other monetisation ideas
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3/ Growth Plan
5/ Spanish Version
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Spanish Version
In the USA: 41 million speakers.
Worldwide: close to 500million
speakers.
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Spanish Version
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Spanish Version
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The Results
Penalty recovery.
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The Results
Users up by 57.77% (+83,444)
New Users up by 56.09% (+81,689)
Sessions up by 55.96% (+92,768)
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YoY Traffic After Recovery
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Revenue Numbers
$893 → $669 →
$964 → $1,506 →
$2,858 → $3,162 …
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Key Takeaways
1/ Basics are important,
but so is leverage
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Key Takeaways
2/ Work Smart :
- Strategise
- Set Goals
- Assess
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Key Takeaways
3/ Plan For Growth
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Rad Paluszak
14y in SEO / 23y in Dev
@radpaluszak
@nonagencyHQ
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Digital PR
International Links
International SEO
Technical SEO
What we do?
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Thank
You!
Your Projects
Deserve Success!