From algorithmic penalty to 373% revenue increase (a case study)

In this talk, Rad dives into a real-life journey of bouncing back from a hefty 40% traffic drop due to an algorithmic penalty.

Sharing the exciting tale of achieving +55% YOY traffic and a whopping 373% boost in revenue, he'll share practical tips to supercharge your own audit processes.

Amidst the backdrop of frequent Google core algorithm updates, Rad's presentation stands as an essential guide for SEO professionals.

Transcript

1. From Algorithmic Penalty To 373% Revenue Increase Rad Paluszak non.agency @radpaluszak Speakerdeck.com/radpaluszak
2. The Client Just Purchased Home & Garden Niche The Site
4. Few Days After Funds Released…
5. Few Days After Funds Released…
6. Earnings…
8. Action Plan 1/ SEO Audit, Strategy & Implementation
9. How can you help a website without understanding it first?
10. Action Plan 2/ Penalty analysis
11. Action Plan 3/ Growth planning
12. Focus On The Leverage
13. Let’s Start With Some Basics
14. 1/ SEO Audit
15. 1/ SEO Audit Elements 1/ Duplicate content & Index Management
16. 1/ SEO Audit Elements 2/ Images with missing alt text
17. Issue Severity Implementation Difficulty Potential Benefit vs vs
18. 1/ SEO Audit Elements 3/ PageSpeed & Core Web Vitals
19. 1/ SEO Audit Elements 4/ Duplicate or Multiple Hx tags
20. 1/ SEO Audit Elements 5/ Missing meta descriptions
21. SEO Automation: Horseman
22. SEO Automation: Horseman
23. SEO Automation: Horseman
24. SEO Automation: WP All Import
25. SEO Automation: WP All Import
26. 1/ SEO Audit Elements 6/ Google Search Console Review
27. Google Search Console
28. Google Search Console
29. Google Search Console
30. 1/ SEO Audit Elements 7/ Site structure, navigation & information architecture
31. Site Structure
32. 2/ Penalty Analysis
33. 2/ Penalty Analysis 1/ Negative SEO attack.
34. Negative SEO
35. Negative SEO
36. Negative SEO
37. Negative SEO
38. Negative SEO
39. 2/ Penalty Analysis 2/ Core Algorithm Updates - 5 (un&) confirmed
40. Core Algo Updates
41. Core Algorithm Updates The whole playing field shifted.
42. Core Algorithm Updates AI got smarter or updated the neural weights .
43. Core Algorithm Updates No (one) Fix !
44. It’s not any ONE thing you did or didn’t do. It’s EVERYTHING - the whole picture.
45. Core Algorithm Updates Mundane Basics: Meta tags, 404 review, more general clean-up.
46. Core Algorithm Updates Content improvements
47. Content Improvements
48. Content Improvements “There is nothing for a lifelong last”
49. Core Algorithm Updates Added FAQs
50. FAQ Sections + JSON-LD Schema
51. Core Algorithm Updates Added Key Takeaways
52. Key Takeaways
53. Content Tools Used
54. Find balance between automation and personalisation.
55. Penalty Lifting: First Signs
56. Penalty Lifting: Reevaluation Bucket of death
57. 3/ Growth Plan 1/ Keyword Research
58. 3/ Growth Plan 2/ Content Plan
59. 3/ Growth Plan 3/ Link Building
64. 3/ Growth Plan 4/ Additional Monetisation
65. Additional Monetisation
66. Additional Monetisation Easy to join. Easy to implement. Easy to start making money.
67. Amazon Affiliates - AAWP
68. Amazon Affiliates - AAWP
69. Improving Monetisation Oversaturated. Low commissions. Short cookie duration (24h).
70. Affiliate Programmes
71. Additional Monetisation Other monetisation ideas
72. 3/ Growth Plan 5/ Spanish Version
73. Spanish Version In the USA: 41 million speakers. Worldwide: close to 500million speakers.
74. Spanish Version
75. Spanish Version
76. The Results Penalty recovery.
77. The Results Users up by 57.77% (+83,444) New Users up by 56.09% (+81,689) Sessions up by 55.96% (+92,768)
78. YoY Traffic After Recovery
79. Revenue Numbers $893 → $669 → $964 → $1,506 → $2,858 → $3,162 …
80. Key Takeaways 1/ Basics are important, but so is leverage
81. Key Takeaways 2/ Work Smart : - Strategise - Set Goals - Assess
82. Key Takeaways 3/ Plan For Growth
83. Rad Paluszak 14y in SEO / 23y in Dev @radpaluszak @nonagencyHQ
84. Digital PR International Links International SEO Technical SEO What we do?
85. Thank You! Your Projects Deserve Success!