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@SEOStephW #brightonSEO
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Why forums?
@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
Increased SERP
visibility
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@SEOStephW #brightonSEO
Mo’
traffic
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@SEOStephW #brightonSEO
Keep people
on-site
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@SEOStephW #brightonSEO
Mo’
money
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@SEOStephW #brightonSEO
Before we
go any
further...
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@SEOStephW #brightonSEO
Please
Please
Please
Please
Please
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@SEOStephW #brightonSEO
Use, logical,
consistent
URL paths
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
YMYL
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@SEOStephW #brightonSEO
Marvellous.
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@SEOStephW #brightonSEO
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Duplication
@SEOStephW #brightonSEO
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Duplication
@SEOStephW #brightonSEO
Crawling
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Duplication
@SEOStephW #brightonSEO
Crawling Trust
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Duplication
@SEOStephW #brightonSEO
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#brightonSEO
People.
Are.
Lazy.
@SEOStephW
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#brightonSEO
People.
Are.
Selfish.
@SEOStephW
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#brightonSEO
People.
Don’t.
Get.
SEO.
@SEOStephW
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#brightonSEO
@SEOStephW
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#brightonSEO
@SEOStephW
Duplicate content
Awesome
webmasters & SEOs
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#brightonSEO
@SEOStephW
Rules
Take back
control
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#brightonSEO
@SEOStephW
Rules
Meta title:
● Min. character
limit - users
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#brightonSEO
@SEOStephW
Rules
Meta title:
● Prompt users
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#brightonSEO
@SEOStephW
Rules
Meta title:
● Existing threads =
auto-populate
with post content
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#brightonSEO
Cheese
I’m looking for a place to buy Brie near Brighton
CheeseChamps.com @SEOStephWSlide 32
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#brightonSEO
@SEOStephW
Where to buy Brie near
Brighton? | European Cheese |
CheeseChamps
[min character limit]
AFTER
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#brightonSEO
@SEOStephW
AFTER
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#brightonSEO
@SEOStephW
UX
Help users find
stuff
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#brightonSEO
@SEOStephW
UX ● Design well
○ IA
○ Section
names
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#brightonSEO
@SEOStephW
UX ● Use internal
search!
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@SEOStephW #brightonSEO
Crawling
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@SEOStephW #brightonSEO
Pages Crawled per day
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@SEOStephW #brightonSEO
Pages Crawled per day
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@SEOStephW #brightonSEO
Pages Crawled per day
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
Da
heck is
this
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@SEOStephW #brightonSEO
UGC has the potential
to grow exponentially
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
Log file
analysis
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@SEOStephW #brightonSEO
Log file
analysis
Min 2 weeks of
data
Look for
common
sections/themes
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@SEOStephW #brightonSEO
Sitemap
analysis
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@SEOStephW #brightonSEO
Sitemap
analysis
Use different
sections as
sitemaps > Index
Look for issues
by site area
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@SEOStephW #brightonSEO
Cruft
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@SEOStephW #brightonSEO
Cruft
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@SEOStephW #brightonSEO
Cruft
Set benchmarks
Freshness
Engagement
Spamworthiness
Relevance
Search volume
Thin
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@SEOStephW #brightonSEO
Cruft
Set benchmarks
Freshness
Engagement
Spamworthiness
Relevance
Search volume
Thin
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@SEOStephW #brightonSEO
Cruft
Set benchmarks
Freshness
Engagement
Spamworthiness
Relevance
Search volume
Thin
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@SEOStephW #brightonSEO
Cruft
Set benchmarks
Freshness
Engagement
Spamworthiness
Relevance
Search volume
Thin
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@SEOStephW #brightonSEO
Cruft
Set benchmarks
Freshness
Engagement
Spamworthiness
Relevance
Search volume
Thin
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@SEOStephW #brightonSEO
Cruft
Set benchmarks
Freshness
Engagement
Spamworthiness
Relevance
Search volume
Low value
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@SEOStephW #brightonSEO
Dealing
with
Cruft
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@SEOStephW #brightonSEO
Dealing
with
Cruft
410 it
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@SEOStephW #brightonSEO
Dealing
with
Cruft
410 it
Robots.txt it
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@SEOStephW #brightonSEO
Dealing
with
Cruft
410 it
Robots.txt it
Wall it
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@SEOStephW #brightonSEO
Internal
Linking
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@SEOStephW #brightonSEO
Internal
Linking
Pagination - are
we overdoing
it?
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@SEOStephW #brightonSEO
Internal
Linking
HTML sitemaps
& modules
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
Internal
Linking
Connect to/from
(relevant) static
content
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@SEOStephW #brightonSEO
Brief tangent
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@SEOStephW #brightonSEO
Content ideation
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@SEOStephW #brightonSEO
Repeated questions and
discussions? Make some
awesome static content!
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
Trust
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@SEOStephW #brightonSEO
Trust is important.
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@SEOStephW #brightonSEO
Ways to prevent comment spam -
Google Webmaster Guidelines
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
Poor quality
=
Poor trust
=
Poor rankings
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@SEOStephW #brightonSEO
How is website trust
(most likely) measured?
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@SEOStephW #brightonSEO
How is website trust
(most likely) measured?
Link graph
Content quality
Site hygiene
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@SEOStephW #brightonSEO
How is website trust
(most likely) measured?
Link graph
Content quality
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@SEOStephW #brightonSEO
How is website trust
(most likely) measured?
Link graph
Content quality
Site hygiene
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@SEOStephW #brightonSEO
Moderators
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@SEOStephW #brightonSEO
Gatekeepers of
quality &
standards
Moderators
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@SEOStephW #brightonSEO
Gatekeepers
of quality &
standards
Moderators
Keep things relevant /
on-topic
Close duplicate threads
Ban trolls / spammers
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@SEOStephW #brightonSEO
Gatekeepers
of quality &
standards
Moderators
Keep things relevant /
on-topic
Close duplicate threads
Ban trolls / spammers
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@SEOStephW #brightonSEO
Gatekeepers
of quality &
standards
Moderators
Keep things relevant /
on-topic
Close duplicate threads
Ban trolls / spammers
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@SEOStephW #brightonSEO
Links
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@SEOStephW #brightonSEO
Links
Review your
linking
domains &
disavow
regularly
t
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@SEOStephW #brightonSEO
Links
Blanket
rel=nofollow
UGC links!
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@SEOStephW #brightonSEO
Expertise
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@SEOStephW #brightonSEO
Expertise
Use
verifiable
citations
for content
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@SEOStephW #brightonSEO
healthline.com
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@SEOStephW #brightonSEO
Expertise
Expert users
Encourage
participation &
quality
responses using
gamification
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
Expertise
Expert users
Make more of them:
- Link profile to
other sites (entities)
- Moderators
- Expert-only
sections
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@SEOStephW #brightonSEO
Expert users
Links to
profiles
Links to
published work
examine.com
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@SEOStephW #brightonSEO
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@SEOStephW #brightonSEO
Check your
mobile
useability
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@SEOStephW #brightonSEO
Final
thoughts...
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@SEOStephW #brightonSEO
Did it pay off?
YMYL
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@SEOStephW #brightonSEO
Kinda.
Implementation
starts
YMYL
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@SEOStephW #brightonSEO
bit.ly/StephW-BSEO19
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@SEOStephW
slideshare.net/stephanieweight
bluearray.co.uk - we’re hiring!
@SEOStephW #brightonSEO