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How to 'SEO' forums, Communities & User-Generat...

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September 20, 2019
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How to 'SEO' forums, Communities & User-Generated Content

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DDavydoff

September 20, 2019
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Transcript

  1. None

  2. @SEOStephW #brightonSEO

  3. Why forums? @SEOStephW #brightonSEO

  4. @SEOStephW #brightonSEO Increased SERP visibility

  5. @SEOStephW #brightonSEO Mo’ traffic

  6. @SEOStephW #brightonSEO Keep people on-site

  7. @SEOStephW #brightonSEO Mo’ money

  8. @SEOStephW #brightonSEO Before we go any further...

  9. @SEOStephW #brightonSEO Please Please Please Please Please

  10. @SEOStephW #brightonSEO Use, logical, consistent URL paths

  11. @SEOStephW #brightonSEO

  12. @SEOStephW #brightonSEO

  13. @SEOStephW #brightonSEO

  14. @SEOStephW #brightonSEO

  15. @SEOStephW #brightonSEO YMYL

  16. @SEOStephW #brightonSEO Marvellous.

  17. @SEOStephW #brightonSEO

  18. Duplication @SEOStephW #brightonSEO

  19. Duplication @SEOStephW #brightonSEO Crawling

  20. Duplication @SEOStephW #brightonSEO Crawling Trust

  21. Duplication @SEOStephW #brightonSEO

  22. #brightonSEO People. Are. Lazy. @SEOStephW

  23. #brightonSEO People. Are. Selfish. @SEOStephW

  24. #brightonSEO People. Don’t. Get. SEO. @SEOStephW

  25. #brightonSEO @SEOStephW

  26. #brightonSEO @SEOStephW Duplicate content Awesome webmasters & SEOs

  27. #brightonSEO @SEOStephW Rules Take back control

  28. #brightonSEO @SEOStephW Rules Meta title: • Min. character limit -

    users

  29. #brightonSEO @SEOStephW Rules Meta title: • Prompt users

  30. #brightonSEO @SEOStephW Rules Meta title: • Existing threads = auto-populate

    with post content

  31. #brightonSEO <title>Cheese</title> <p>I’m looking for a place to buy Brie

    near Brighton</p> CheeseChamps.com @SEOStephW

  32. #brightonSEO @SEOStephW <title>Where to buy Brie near Brighton? | European

    Cheese | CheeseChamps</title> [min character limit] AFTER

  33. #brightonSEO @SEOStephW AFTER

  34. #brightonSEO @SEOStephW UX Help users find stuff

  35. #brightonSEO @SEOStephW UX • Design well ◦ IA ◦ Section

    names

  36. #brightonSEO @SEOStephW UX • Use internal search!

  37. @SEOStephW #brightonSEO Crawling

  38. @SEOStephW #brightonSEO Pages Crawled per day

  39. @SEOStephW #brightonSEO Pages Crawled per day

  40. @SEOStephW #brightonSEO Pages Crawled per day

  41. @SEOStephW #brightonSEO

  42. @SEOStephW #brightonSEO Da heck is this

  43. @SEOStephW #brightonSEO UGC has the potential to grow exponentially

  44. @SEOStephW #brightonSEO

  45. @SEOStephW #brightonSEO Log file analysis

  46. @SEOStephW #brightonSEO Log file analysis Min 2 weeks of data

    Look for common sections/themes

  47. @SEOStephW #brightonSEO Sitemap analysis

  48. @SEOStephW #brightonSEO Sitemap analysis Use different sections as sitemaps >

    Index Look for issues by site area

  49. @SEOStephW #brightonSEO Cruft

  50. @SEOStephW #brightonSEO Cruft

  51. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search

    volume Thin

  52. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search

    volume Thin

  53. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search

    volume Thin

  54. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search

    volume Thin

  55. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search

    volume Thin

  56. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search

    volume Low value

  57. @SEOStephW #brightonSEO Dealing with Cruft

  58. @SEOStephW #brightonSEO Dealing with Cruft 410 it

  59. @SEOStephW #brightonSEO Dealing with Cruft 410 it Robots.txt it

  60. @SEOStephW #brightonSEO Dealing with Cruft 410 it Robots.txt it Wall

    it

  61. @SEOStephW #brightonSEO Internal Linking

  62. @SEOStephW #brightonSEO Internal Linking Pagination - are we overdoing it?

  63. @SEOStephW #brightonSEO Internal Linking HTML sitemaps & modules

  64. @SEOStephW #brightonSEO

  65. @SEOStephW #brightonSEO

  66. @SEOStephW #brightonSEO

  67. @SEOStephW #brightonSEO Internal Linking Connect to/from (relevant) static content

  68. @SEOStephW #brightonSEO Brief tangent

  69. @SEOStephW #brightonSEO Content ideation

  70. @SEOStephW #brightonSEO Repeated questions and discussions? Make some awesome static

    content!

  71. @SEOStephW #brightonSEO

  72. @SEOStephW #brightonSEO Trust

  73. @SEOStephW #brightonSEO Trust is important.

  74. @SEOStephW #brightonSEO Ways to prevent comment spam - Google Webmaster

    Guidelines

  75. @SEOStephW #brightonSEO

  76. @SEOStephW #brightonSEO Poor quality = Poor trust = Poor rankings

  77. @SEOStephW #brightonSEO How is website trust (most likely) measured?

  78. @SEOStephW #brightonSEO How is website trust (most likely) measured? Link

    graph Content quality Site hygiene

  79. @SEOStephW #brightonSEO How is website trust (most likely) measured? Link

    graph Content quality

  80. @SEOStephW #brightonSEO How is website trust (most likely) measured? Link

    graph Content quality Site hygiene

  81. @SEOStephW #brightonSEO Moderators

  82. @SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators

  83. @SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators Keep things

    relevant / on-topic Close duplicate threads Ban trolls / spammers

  84. @SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators Keep things

    relevant / on-topic Close duplicate threads Ban trolls / spammers

  85. @SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators Keep things

    relevant / on-topic Close duplicate threads Ban trolls / spammers

  86. @SEOStephW #brightonSEO Links

  87. @SEOStephW #brightonSEO Links Review your linking domains & disavow regularly

    t

  88. @SEOStephW #brightonSEO Links Blanket rel=nofollow UGC links!

  89. @SEOStephW #brightonSEO Expertise

  90. @SEOStephW #brightonSEO Expertise Use verifiable citations for content

  91. @SEOStephW #brightonSEO healthline.com

  92. @SEOStephW #brightonSEO Expertise Expert users Encourage participation & quality responses

    using gamification

  93. @SEOStephW #brightonSEO

  94. @SEOStephW #brightonSEO

  95. @SEOStephW #brightonSEO Expertise Expert users Make more of them: -

    Link profile to other sites (entities) - Moderators - Expert-only sections

  96. @SEOStephW #brightonSEO Expert users Links to profiles Links to published

    work examine.com

  97. @SEOStephW #brightonSEO

  98. @SEOStephW #brightonSEO Check your mobile useability

  99. @SEOStephW #brightonSEO Final thoughts...

  100. @SEOStephW #brightonSEO Did it pay off? YMYL

  101. @SEOStephW #brightonSEO Kinda. Implementation starts YMYL

  102. @SEOStephW #brightonSEO bit.ly/StephW-BSEO19

  103. @SEOStephW slideshare.net/stephanieweight bluearray.co.uk - we’re hiring! @SEOStephW #brightonSEO