How to 'SEO' forums, Communities & User-Generated Content

Transcript

2. @SEOStephW #brightonSEO
3. Why forums? @SEOStephW #brightonSEO
4. @SEOStephW #brightonSEO Increased SERP visibility
5. @SEOStephW #brightonSEO Mo’ traffic
6. @SEOStephW #brightonSEO Keep people on-site
7. @SEOStephW #brightonSEO Mo’ money
8. @SEOStephW #brightonSEO Before we go any further...
9. @SEOStephW #brightonSEO Please Please Please Please Please
10. @SEOStephW #brightonSEO Use, logical, consistent URL paths
11. @SEOStephW #brightonSEO
12. @SEOStephW #brightonSEO
13. @SEOStephW #brightonSEO
14. @SEOStephW #brightonSEO
15. @SEOStephW #brightonSEO YMYL
16. @SEOStephW #brightonSEO Marvellous.
17. @SEOStephW #brightonSEO
18. Duplication @SEOStephW #brightonSEO
19. Duplication @SEOStephW #brightonSEO Crawling
20. Duplication @SEOStephW #brightonSEO Crawling Trust
21. Duplication @SEOStephW #brightonSEO
22. #brightonSEO People. Are. Lazy. @SEOStephW
23. #brightonSEO People. Are. Selfish. @SEOStephW
24. #brightonSEO People. Don’t. Get. SEO. @SEOStephW
25. #brightonSEO @SEOStephW
26. #brightonSEO @SEOStephW Duplicate content Awesome webmasters & SEOs
27. #brightonSEO @SEOStephW Rules Take back control
28. #brightonSEO @SEOStephW Rules Meta title: • Min. character limit - users
29. #brightonSEO @SEOStephW Rules Meta title: • Prompt users
30. #brightonSEO @SEOStephW Rules Meta title: • Existing threads = auto-populate with post content
31. #brightonSEO <title>Cheese</title> <p>I’m looking for a place to buy Brie near Brighton</p> CheeseChamps.com @SEOStephW
32. #brightonSEO @SEOStephW <title>Where to buy Brie near Brighton? | European Cheese | CheeseChamps</title> [min character limit] AFTER
33. #brightonSEO @SEOStephW AFTER
34. #brightonSEO @SEOStephW UX Help users find stuff
35. #brightonSEO @SEOStephW UX • Design well ◦ IA ◦ Section names
36. #brightonSEO @SEOStephW UX • Use internal search!
37. @SEOStephW #brightonSEO Crawling
38. @SEOStephW #brightonSEO Pages Crawled per day
39. @SEOStephW #brightonSEO Pages Crawled per day
40. @SEOStephW #brightonSEO Pages Crawled per day
41. @SEOStephW #brightonSEO
42. @SEOStephW #brightonSEO Da heck is this
43. @SEOStephW #brightonSEO UGC has the potential to grow exponentially
44. @SEOStephW #brightonSEO
45. @SEOStephW #brightonSEO Log file analysis
46. @SEOStephW #brightonSEO Log file analysis Min 2 weeks of data Look for common sections/themes
47. @SEOStephW #brightonSEO Sitemap analysis
48. @SEOStephW #brightonSEO Sitemap analysis Use different sections as sitemaps > Index Look for issues by site area
49. @SEOStephW #brightonSEO Cruft
50. @SEOStephW #brightonSEO Cruft
51. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Thin
52. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Thin
53. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Thin
54. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Thin
55. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Thin
56. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Low value
57. @SEOStephW #brightonSEO Dealing with Cruft
58. @SEOStephW #brightonSEO Dealing with Cruft 410 it
59. @SEOStephW #brightonSEO Dealing with Cruft 410 it Robots.txt it
60. @SEOStephW #brightonSEO Dealing with Cruft 410 it Robots.txt it Wall it
61. @SEOStephW #brightonSEO Internal Linking
62. @SEOStephW #brightonSEO Internal Linking Pagination - are we overdoing it?
63. @SEOStephW #brightonSEO Internal Linking HTML sitemaps & modules
64. @SEOStephW #brightonSEO
65. @SEOStephW #brightonSEO
66. @SEOStephW #brightonSEO
67. @SEOStephW #brightonSEO Internal Linking Connect to/from (relevant) static content
68. @SEOStephW #brightonSEO Brief tangent
69. @SEOStephW #brightonSEO Content ideation
70. @SEOStephW #brightonSEO Repeated questions and discussions? Make some awesome static content!
71. @SEOStephW #brightonSEO
72. @SEOStephW #brightonSEO Trust
73. @SEOStephW #brightonSEO Trust is important.
74. @SEOStephW #brightonSEO Ways to prevent comment spam - Google Webmaster Guidelines
75. @SEOStephW #brightonSEO
76. @SEOStephW #brightonSEO Poor quality = Poor trust = Poor rankings
77. @SEOStephW #brightonSEO How is website trust (most likely) measured?
78. @SEOStephW #brightonSEO How is website trust (most likely) measured? Link graph Content quality Site hygiene
79. @SEOStephW #brightonSEO How is website trust (most likely) measured? Link graph Content quality
80. @SEOStephW #brightonSEO How is website trust (most likely) measured? Link graph Content quality Site hygiene
81. @SEOStephW #brightonSEO Moderators
82. @SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators
83. @SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators Keep things relevant / on-topic Close duplicate threads Ban trolls / spammers
84. @SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators Keep things relevant / on-topic Close duplicate threads Ban trolls / spammers
85. @SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators Keep things relevant / on-topic Close duplicate threads Ban trolls / spammers
86. @SEOStephW #brightonSEO Links
87. @SEOStephW #brightonSEO Links Review your linking domains & disavow regularly t
88. @SEOStephW #brightonSEO Links Blanket rel=nofollow UGC links!
89. @SEOStephW #brightonSEO Expertise
90. @SEOStephW #brightonSEO Expertise Use verifiable citations for content
91. @SEOStephW #brightonSEO healthline.com
92. @SEOStephW #brightonSEO Expertise Expert users Encourage participation & quality responses using gamification
93. @SEOStephW #brightonSEO
94. @SEOStephW #brightonSEO
95. @SEOStephW #brightonSEO Expertise Expert users Make more of them: - Link profile to other sites (entities) - Moderators - Expert-only sections
96. @SEOStephW #brightonSEO Expert users Links to profiles Links to published work examine.com
97. @SEOStephW #brightonSEO
98. @SEOStephW #brightonSEO Check your mobile useability
99. @SEOStephW #brightonSEO Final thoughts...
100. @SEOStephW #brightonSEO Did it pay off? YMYL
101. @SEOStephW #brightonSEO Kinda. Implementation starts YMYL
102. @SEOStephW #brightonSEO bit.ly/StephW-BSEO19
103. @SEOStephW slideshare.net/stephanieweight bluearray.co.uk - we’re hiring! @SEOStephW #brightonSEO