How to 'SEO' forums, Communities & User-Generated Content

Transcript

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2. @SEOStephW #brightonSEO
   

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3. Why forums?
   @SEOStephW #brightonSEO
   

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4. @SEOStephW #brightonSEO
   Increased SERP
   visibility
   

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5. @SEOStephW #brightonSEO
   Mo’
   traffic
   

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6. @SEOStephW #brightonSEO
   Keep people
   on-site
   

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7. @SEOStephW #brightonSEO
   Mo’
   money
   

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8. @SEOStephW #brightonSEO
   Before we
   go any
   further...
   

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9. @SEOStephW #brightonSEO
   Please
   Please
   Please
   Please
   Please
   

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10. @SEOStephW #brightonSEO
    Use, logical,
    consistent
    URL paths
    

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11. @SEOStephW #brightonSEO
    

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12. @SEOStephW #brightonSEO
    

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13. @SEOStephW #brightonSEO
    

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14. @SEOStephW #brightonSEO
    

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15. @SEOStephW #brightonSEO
    YMYL
    

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16. @SEOStephW #brightonSEO
    Marvellous.
    

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17. @SEOStephW #brightonSEO
    

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18. Duplication
    @SEOStephW #brightonSEO
    

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19. Duplication
    @SEOStephW #brightonSEO
    Crawling
    

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20. Duplication
    @SEOStephW #brightonSEO
    Crawling Trust
    

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21. Duplication
    @SEOStephW #brightonSEO
    

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22. #brightonSEO
    People.
    Are.
    Lazy.
    @SEOStephW
    

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23. #brightonSEO
    People.
    Are.
    Selfish.
    @SEOStephW
    

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24. #brightonSEO
    People.
    Don’t.
    Get.
    SEO.
    @SEOStephW
    

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25. #brightonSEO
    @SEOStephW
    

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26. #brightonSEO
    @SEOStephW
    Duplicate content
    Awesome
    webmasters & SEOs
    

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27. #brightonSEO
    @SEOStephW
    Rules
    Take back
    control
    

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28. #brightonSEO
    @SEOStephW
    Rules
    Meta title:
    ● Min. character
    limit - users
    

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29. #brightonSEO
    @SEOStephW
    Rules
    Meta title:
    ● Prompt users
    

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30. #brightonSEO
    @SEOStephW
    Rules
    Meta title:
    ● Existing threads =
    auto-populate
    with post content
    

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31. #brightonSEO
    Cheese
    I’m looking for a place to buy
    Brie near Brighton
    CheeseChamps.com
    @SEOStephW
    

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32. #brightonSEO
    @SEOStephW
    Where to buy Brie near
    Brighton? | European Cheese |
    CheeseChamps
    [min character limit]
    AFTER
    

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33. #brightonSEO
    @SEOStephW
    AFTER
    

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34. #brightonSEO
    @SEOStephW
    UX
    Help users find
    stuff
    

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35. #brightonSEO
    @SEOStephW
    UX ● Design well
    ○ IA
    ○ Section
    names
    

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36. #brightonSEO
    @SEOStephW
    UX ● Use internal
    search!
    

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37. @SEOStephW #brightonSEO
    Crawling
    

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38. @SEOStephW #brightonSEO
    Pages Crawled per day
    

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39. @SEOStephW #brightonSEO
    Pages Crawled per day
    

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40. @SEOStephW #brightonSEO
    Pages Crawled per day
    

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41. @SEOStephW #brightonSEO
    

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42. @SEOStephW #brightonSEO
    Da
    heck is
    this
    

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43. @SEOStephW #brightonSEO
    UGC has the potential
    to grow exponentially
    

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44. @SEOStephW #brightonSEO
    

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45. @SEOStephW #brightonSEO
    Log file
    analysis
    

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46. @SEOStephW #brightonSEO
    Log file
    analysis
    Min 2 weeks of
    data
    Look for
    common
    sections/themes
    

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47. @SEOStephW #brightonSEO
    Sitemap
    analysis
    

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48. @SEOStephW #brightonSEO
    Sitemap
    analysis
    Use different
    sections as
    sitemaps > Index
    Look for issues
    by site area
    

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49. @SEOStephW #brightonSEO
    Cruft
    

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50. @SEOStephW #brightonSEO
    Cruft
    

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51. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Thin
    

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52. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Thin
    

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53. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Thin
    

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54. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Thin
    

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55. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Thin
    

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56. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Low value
    

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57. @SEOStephW #brightonSEO
    Dealing
    with
    Cruft
    

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58. @SEOStephW #brightonSEO
    Dealing
    with
    Cruft
    410 it
    

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59. @SEOStephW #brightonSEO
    Dealing
    with
    Cruft
    410 it
    Robots.txt it
    

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60. @SEOStephW #brightonSEO
    Dealing
    with
    Cruft
    410 it
    Robots.txt it
    Wall it
    

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61. @SEOStephW #brightonSEO
    Internal
    Linking
    

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62. @SEOStephW #brightonSEO
    Internal
    Linking
    Pagination - are
    we overdoing
    it?
    

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63. @SEOStephW #brightonSEO
    Internal
    Linking
    HTML sitemaps
    & modules
    

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64. @SEOStephW #brightonSEO
    

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65. @SEOStephW #brightonSEO
    

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66. @SEOStephW #brightonSEO
    

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67. @SEOStephW #brightonSEO
    Internal
    Linking
    Connect to/from
    (relevant) static
    content
    

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68. @SEOStephW #brightonSEO
    Brief tangent
    

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69. @SEOStephW #brightonSEO
    Content ideation
    

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70. @SEOStephW #brightonSEO
    Repeated questions and
    discussions? Make some
    awesome static content!
    

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71. @SEOStephW #brightonSEO
    

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72. @SEOStephW #brightonSEO
    Trust
    

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73. @SEOStephW #brightonSEO
    Trust is important.
    

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74. @SEOStephW #brightonSEO
    Ways to prevent comment spam -
    Google Webmaster Guidelines
    

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75. @SEOStephW #brightonSEO
    

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76. @SEOStephW #brightonSEO
    Poor quality
    =
    Poor trust
    =
    Poor rankings
    

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77. @SEOStephW #brightonSEO
    How is website trust
    (most likely) measured?
    

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78. @SEOStephW #brightonSEO
    How is website trust
    (most likely) measured?
    Link graph
    Content quality
    Site hygiene
    

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79. @SEOStephW #brightonSEO
    How is website trust
    (most likely) measured?
    Link graph
    Content quality
    

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80. @SEOStephW #brightonSEO
    How is website trust
    (most likely) measured?
    Link graph
    Content quality
    Site hygiene
    

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81. @SEOStephW #brightonSEO
    Moderators
    

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82. @SEOStephW #brightonSEO
    Gatekeepers of
    quality &
    standards
    Moderators
    

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83. @SEOStephW #brightonSEO
    Gatekeepers
    of quality &
    standards
    Moderators
    Keep things relevant /
    on-topic
    Close duplicate threads
    Ban trolls / spammers
    

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84. @SEOStephW #brightonSEO
    Gatekeepers
    of quality &
    standards
    Moderators
    Keep things relevant /
    on-topic
    Close duplicate threads
    Ban trolls / spammers
    

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85. @SEOStephW #brightonSEO
    Gatekeepers
    of quality &
    standards
    Moderators
    Keep things relevant /
    on-topic
    Close duplicate threads
    Ban trolls / spammers
    

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86. @SEOStephW #brightonSEO
    Links
    

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87. @SEOStephW #brightonSEO
    Links
    Review your
    linking
    domains &
    disavow
    regularly
    t
    

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88. @SEOStephW #brightonSEO
    Links
    Blanket
    rel=nofollow
    UGC links!
    

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89. @SEOStephW #brightonSEO
    Expertise
    

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90. @SEOStephW #brightonSEO
    Expertise
    Use
    verifiable
    citations
    for content
    

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91. @SEOStephW #brightonSEO
    healthline.com
    

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92. @SEOStephW #brightonSEO
    Expertise
    Expert users
    Encourage
    participation &
    quality
    responses using
    gamification
    

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93. @SEOStephW #brightonSEO
    

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94. @SEOStephW #brightonSEO
    

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95. @SEOStephW #brightonSEO
    Expertise
    Expert users
    Make more of them:
    - Link profile to
    other sites (entities)
    - Moderators
    - Expert-only
    sections
    

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96. @SEOStephW #brightonSEO
    Expert users
    Links to
    profiles
    Links to
    published work
    examine.com
    

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97. @SEOStephW #brightonSEO
    

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98. @SEOStephW #brightonSEO
    Check your
    mobile
    useability
    

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99. @SEOStephW #brightonSEO
    Final
    thoughts...
    

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100. @SEOStephW #brightonSEO
     Did it pay off?
     YMYL
     

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101. @SEOStephW #brightonSEO
     Kinda.
     Implementation
     starts
     YMYL
     

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102. @SEOStephW #brightonSEO
     bit.ly/StephW-BSEO19
     

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103. @SEOStephW
     slideshare.net/stephanieweight
     bluearray.co.uk - we’re hiring!
     @SEOStephW #brightonSEO
     

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