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How to 'SEO' forums, Communities & User-Generated Content

DDavydoff
September 20, 2019
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How to 'SEO' forums, Communities & User-Generated Content

DDavydoff

September 20, 2019
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Transcript

  1. @SEOStephW #brightonSEO

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  2. Why forums?
    @SEOStephW #brightonSEO

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  3. @SEOStephW #brightonSEO
    Increased SERP
    visibility

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  4. @SEOStephW #brightonSEO
    Mo’
    traffic

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  5. @SEOStephW #brightonSEO
    Keep people
    on-site

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  6. @SEOStephW #brightonSEO
    Mo’
    money

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  7. @SEOStephW #brightonSEO
    Before we
    go any
    further...

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  8. @SEOStephW #brightonSEO
    Please
    Please
    Please
    Please
    Please

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  9. @SEOStephW #brightonSEO
    Use, logical,
    consistent
    URL paths

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  10. @SEOStephW #brightonSEO

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  11. @SEOStephW #brightonSEO

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  12. @SEOStephW #brightonSEO

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  13. @SEOStephW #brightonSEO

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  14. @SEOStephW #brightonSEO
    YMYL

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  15. @SEOStephW #brightonSEO
    Marvellous.

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  16. @SEOStephW #brightonSEO

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  17. Duplication
    @SEOStephW #brightonSEO

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  18. Duplication
    @SEOStephW #brightonSEO
    Crawling

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  19. Duplication
    @SEOStephW #brightonSEO
    Crawling Trust

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  20. Duplication
    @SEOStephW #brightonSEO

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  21. #brightonSEO
    People.
    Are.
    Lazy.
    @SEOStephW

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  22. #brightonSEO
    People.
    Are.
    Selfish.
    @SEOStephW

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  23. #brightonSEO
    People.
    Don’t.
    Get.
    SEO.
    @SEOStephW

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  24. #brightonSEO
    @SEOStephW

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  25. #brightonSEO
    @SEOStephW
    Duplicate content
    Awesome
    webmasters & SEOs

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  26. #brightonSEO
    @SEOStephW
    Rules
    Take back
    control

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  27. #brightonSEO
    @SEOStephW
    Rules
    Meta title:
    ● Min. character
    limit - users

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  28. #brightonSEO
    @SEOStephW
    Rules
    Meta title:
    ● Prompt users

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  29. #brightonSEO
    @SEOStephW
    Rules
    Meta title:
    ● Existing threads =
    auto-populate
    with post content

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  30. #brightonSEO
    Cheese
    I’m looking for a place to buy
    Brie near Brighton
    CheeseChamps.com
    @SEOStephW

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  31. #brightonSEO
    @SEOStephW
    Where to buy Brie near
    Brighton? | European Cheese |
    CheeseChamps
    [min character limit]
    AFTER

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  32. #brightonSEO
    @SEOStephW
    AFTER

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  33. #brightonSEO
    @SEOStephW
    UX
    Help users find
    stuff

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  34. #brightonSEO
    @SEOStephW
    UX ● Design well
    ○ IA
    ○ Section
    names

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  35. #brightonSEO
    @SEOStephW
    UX ● Use internal
    search!

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  36. @SEOStephW #brightonSEO
    Crawling

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  37. @SEOStephW #brightonSEO
    Pages Crawled per day

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  38. @SEOStephW #brightonSEO
    Pages Crawled per day

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  39. @SEOStephW #brightonSEO
    Pages Crawled per day

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  40. @SEOStephW #brightonSEO

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  41. @SEOStephW #brightonSEO
    Da
    heck is
    this

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  42. @SEOStephW #brightonSEO
    UGC has the potential
    to grow exponentially

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  43. @SEOStephW #brightonSEO

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  44. @SEOStephW #brightonSEO
    Log file
    analysis

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  45. @SEOStephW #brightonSEO
    Log file
    analysis
    Min 2 weeks of
    data
    Look for
    common
    sections/themes

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  46. @SEOStephW #brightonSEO
    Sitemap
    analysis

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  47. @SEOStephW #brightonSEO
    Sitemap
    analysis
    Use different
    sections as
    sitemaps > Index
    Look for issues
    by site area

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  48. @SEOStephW #brightonSEO
    Cruft

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  49. @SEOStephW #brightonSEO
    Cruft

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  50. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Thin

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  51. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Thin

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  52. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Thin

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  53. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Thin

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  54. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Thin

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  55. @SEOStephW #brightonSEO
    Cruft
    Set benchmarks
    Freshness
    Engagement
    Spamworthiness
    Relevance
    Search volume
    Low value

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  56. @SEOStephW #brightonSEO
    Dealing
    with
    Cruft

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  57. @SEOStephW #brightonSEO
    Dealing
    with
    Cruft
    410 it

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  58. @SEOStephW #brightonSEO
    Dealing
    with
    Cruft
    410 it
    Robots.txt it

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  59. @SEOStephW #brightonSEO
    Dealing
    with
    Cruft
    410 it
    Robots.txt it
    Wall it

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  60. @SEOStephW #brightonSEO
    Internal
    Linking

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  61. @SEOStephW #brightonSEO
    Internal
    Linking
    Pagination - are
    we overdoing
    it?

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  62. @SEOStephW #brightonSEO
    Internal
    Linking
    HTML sitemaps
    & modules

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  63. @SEOStephW #brightonSEO

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  64. @SEOStephW #brightonSEO

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  65. @SEOStephW #brightonSEO

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  66. @SEOStephW #brightonSEO
    Internal
    Linking
    Connect to/from
    (relevant) static
    content

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  67. @SEOStephW #brightonSEO
    Brief tangent

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  68. @SEOStephW #brightonSEO
    Content ideation

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  69. @SEOStephW #brightonSEO
    Repeated questions and
    discussions? Make some
    awesome static content!

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  70. @SEOStephW #brightonSEO

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  71. @SEOStephW #brightonSEO
    Trust

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  72. @SEOStephW #brightonSEO
    Trust is important.

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  73. @SEOStephW #brightonSEO
    Ways to prevent comment spam -
    Google Webmaster Guidelines

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  74. @SEOStephW #brightonSEO

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  75. @SEOStephW #brightonSEO
    Poor quality
    =
    Poor trust
    =
    Poor rankings

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  76. @SEOStephW #brightonSEO
    How is website trust
    (most likely) measured?

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  77. @SEOStephW #brightonSEO
    How is website trust
    (most likely) measured?
    Link graph
    Content quality
    Site hygiene

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  78. @SEOStephW #brightonSEO
    How is website trust
    (most likely) measured?
    Link graph
    Content quality

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  79. @SEOStephW #brightonSEO
    How is website trust
    (most likely) measured?
    Link graph
    Content quality
    Site hygiene

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  80. @SEOStephW #brightonSEO
    Moderators

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  81. @SEOStephW #brightonSEO
    Gatekeepers of
    quality &
    standards
    Moderators

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  82. @SEOStephW #brightonSEO
    Gatekeepers
    of quality &
    standards
    Moderators
    Keep things relevant /
    on-topic
    Close duplicate threads
    Ban trolls / spammers

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  83. @SEOStephW #brightonSEO
    Gatekeepers
    of quality &
    standards
    Moderators
    Keep things relevant /
    on-topic
    Close duplicate threads
    Ban trolls / spammers

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  84. @SEOStephW #brightonSEO
    Gatekeepers
    of quality &
    standards
    Moderators
    Keep things relevant /
    on-topic
    Close duplicate threads
    Ban trolls / spammers

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  85. @SEOStephW #brightonSEO
    Links

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  86. @SEOStephW #brightonSEO
    Links
    Review your
    linking
    domains &
    disavow
    regularly
    t

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  87. @SEOStephW #brightonSEO
    Links
    Blanket
    rel=nofollow
    UGC links!

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  88. @SEOStephW #brightonSEO
    Expertise

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  89. @SEOStephW #brightonSEO
    Expertise
    Use
    verifiable
    citations
    for content

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  90. @SEOStephW #brightonSEO
    healthline.com

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  91. @SEOStephW #brightonSEO
    Expertise
    Expert users
    Encourage
    participation &
    quality
    responses using
    gamification

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  92. @SEOStephW #brightonSEO

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  93. @SEOStephW #brightonSEO

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  94. @SEOStephW #brightonSEO
    Expertise
    Expert users
    Make more of them:
    - Link profile to
    other sites (entities)
    - Moderators
    - Expert-only
    sections

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  95. @SEOStephW #brightonSEO
    Expert users
    Links to
    profiles
    Links to
    published work
    examine.com

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  96. @SEOStephW #brightonSEO

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  97. @SEOStephW #brightonSEO
    Check your
    mobile
    useability

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  98. @SEOStephW #brightonSEO
    Final
    thoughts...

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  99. @SEOStephW #brightonSEO
    Did it pay off?
    YMYL

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  100. @SEOStephW #brightonSEO
    Kinda.
    Implementation
    starts
    YMYL

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  101. @SEOStephW #brightonSEO
    bit.ly/StephW-BSEO19

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  102. @SEOStephW
    slideshare.net/stephanieweight
    bluearray.co.uk - we’re hiring!
    @SEOStephW #brightonSEO

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