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How to 'SEO' forums, Communities & User-Generat...
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DDavydoff
September 20, 2019
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How to 'SEO' forums, Communities & User-Generated Content
DDavydoff
September 20, 2019
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Transcript
None
@SEOStephW #brightonSEO
Why forums? @SEOStephW #brightonSEO
@SEOStephW #brightonSEO Increased SERP visibility
@SEOStephW #brightonSEO Mo’ traffic
@SEOStephW #brightonSEO Keep people on-site
@SEOStephW #brightonSEO Mo’ money
@SEOStephW #brightonSEO Before we go any further...
@SEOStephW #brightonSEO Please Please Please Please Please
@SEOStephW #brightonSEO Use, logical, consistent URL paths
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO YMYL
@SEOStephW #brightonSEO Marvellous.
@SEOStephW #brightonSEO
Duplication @SEOStephW #brightonSEO
Duplication @SEOStephW #brightonSEO Crawling
Duplication @SEOStephW #brightonSEO Crawling Trust
Duplication @SEOStephW #brightonSEO
#brightonSEO People. Are. Lazy. @SEOStephW
#brightonSEO People. Are. Selfish. @SEOStephW
#brightonSEO People. Don’t. Get. SEO. @SEOStephW
#brightonSEO @SEOStephW
#brightonSEO @SEOStephW Duplicate content Awesome webmasters & SEOs
#brightonSEO @SEOStephW Rules Take back control
#brightonSEO @SEOStephW Rules Meta title: • Min. character limit -
users
#brightonSEO @SEOStephW Rules Meta title: • Prompt users
#brightonSEO @SEOStephW Rules Meta title: • Existing threads = auto-populate
with post content
#brightonSEO <title>Cheese</title> <p>I’m looking for a place to buy Brie
near Brighton</p> CheeseChamps.com @SEOStephW
#brightonSEO @SEOStephW <title>Where to buy Brie near Brighton? | European
Cheese | CheeseChamps</title> [min character limit] AFTER
#brightonSEO @SEOStephW AFTER
#brightonSEO @SEOStephW UX Help users find stuff
#brightonSEO @SEOStephW UX • Design well ◦ IA ◦ Section
names
#brightonSEO @SEOStephW UX • Use internal search!
@SEOStephW #brightonSEO Crawling
@SEOStephW #brightonSEO Pages Crawled per day
@SEOStephW #brightonSEO Pages Crawled per day
@SEOStephW #brightonSEO Pages Crawled per day
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO Da heck is this
@SEOStephW #brightonSEO UGC has the potential to grow exponentially
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO Log file analysis
@SEOStephW #brightonSEO Log file analysis Min 2 weeks of data
Look for common sections/themes
@SEOStephW #brightonSEO Sitemap analysis
@SEOStephW #brightonSEO Sitemap analysis Use different sections as sitemaps >
Index Look for issues by site area
@SEOStephW #brightonSEO Cruft
@SEOStephW #brightonSEO Cruft
@SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search
volume Thin
@SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search
volume Thin
@SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search
volume Thin
@SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search
volume Thin
@SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search
volume Thin
@SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search
volume Low value
@SEOStephW #brightonSEO Dealing with Cruft
@SEOStephW #brightonSEO Dealing with Cruft 410 it
@SEOStephW #brightonSEO Dealing with Cruft 410 it Robots.txt it
@SEOStephW #brightonSEO Dealing with Cruft 410 it Robots.txt it Wall
it
@SEOStephW #brightonSEO Internal Linking
@SEOStephW #brightonSEO Internal Linking Pagination - are we overdoing it?
@SEOStephW #brightonSEO Internal Linking HTML sitemaps & modules
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO Internal Linking Connect to/from (relevant) static content
@SEOStephW #brightonSEO Brief tangent
@SEOStephW #brightonSEO Content ideation
@SEOStephW #brightonSEO Repeated questions and discussions? Make some awesome static
content!
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO Trust
@SEOStephW #brightonSEO Trust is important.
@SEOStephW #brightonSEO Ways to prevent comment spam - Google Webmaster
Guidelines
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO Poor quality = Poor trust = Poor rankings
@SEOStephW #brightonSEO How is website trust (most likely) measured?
@SEOStephW #brightonSEO How is website trust (most likely) measured? Link
graph Content quality Site hygiene
@SEOStephW #brightonSEO How is website trust (most likely) measured? Link
graph Content quality
@SEOStephW #brightonSEO How is website trust (most likely) measured? Link
graph Content quality Site hygiene
@SEOStephW #brightonSEO Moderators
@SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators
@SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators Keep things
relevant / on-topic Close duplicate threads Ban trolls / spammers
@SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators Keep things
relevant / on-topic Close duplicate threads Ban trolls / spammers
@SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators Keep things
relevant / on-topic Close duplicate threads Ban trolls / spammers
@SEOStephW #brightonSEO Links
@SEOStephW #brightonSEO Links Review your linking domains & disavow regularly
t
@SEOStephW #brightonSEO Links Blanket rel=nofollow UGC links!
@SEOStephW #brightonSEO Expertise
@SEOStephW #brightonSEO Expertise Use verifiable citations for content
@SEOStephW #brightonSEO healthline.com
@SEOStephW #brightonSEO Expertise Expert users Encourage participation & quality responses
using gamification
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO Expertise Expert users Make more of them: -
Link profile to other sites (entities) - Moderators - Expert-only sections
@SEOStephW #brightonSEO Expert users Links to profiles Links to published
work examine.com
@SEOStephW #brightonSEO
@SEOStephW #brightonSEO Check your mobile useability
@SEOStephW #brightonSEO Final thoughts...
@SEOStephW #brightonSEO Did it pay off? YMYL
@SEOStephW #brightonSEO Kinda. Implementation starts YMYL
@SEOStephW #brightonSEO bit.ly/StephW-BSEO19
@SEOStephW slideshare.net/stephanieweight bluearray.co.uk - we’re hiring! @SEOStephW #brightonSEO