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WordCamp Sacramento 2017
Sallie Goetsch
WP Fangirl
www.wpfangirl.com
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•How to write a press release
•How to attract media attention
•How to do media monitoring
•Detailed code examples
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•Online newsroom
•Pressroom
•Media room
•Press center
•Media center
September 17, 2017 www.wpfangirl.com
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•Search
•PR Contacts
•News Releases
•Email Alerts
•Photos
•Breaking News
•Crisis Comms
•Company Info
•Interview Info
•Executive Bios
•Events
•Product Info
•Financial Info
•Social Links
September 17, 2017 www.wpfangirl.com
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•Video
•Media Credentials
•News Coverage
•Mobile-Friendly
•Short URL
•RSS Feeds
September 17, 2017 www.wpfangirl.com
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1. Reachable Contacts
2. Thorough Company
Description
3. High-resolution Image
Gallery
4. Videos
5. Embed Codes
September 17, 2017 www.wpfangirl.com
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6. Infographics
7. Mobile-Friendly
8. Blog Posts & News Stories
9. Expert Profiles
10.Streamlined Social Sharing
11.Click-to-tweet
September 17, 2017 www.wpfangirl.com
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https://www.presspage.com/
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http://www.tekgroup.com/
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http://www.prnewswire.com/solutions/public-relations/
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https://isebox.com/
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http://www.iprsoftware.com/
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•Contact Databases
•Media monitoring
•Press release distribution
•Newsrooms
•Consulting
September 17, 2017 www.wpfangirl.com
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•Software learning curve
•Hosted elsewhere
•Too expensive for
individuals, small
businesses & non-profits
September 17, 2017 www.wpfangirl.com
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https://americanhiking.org/media-center/
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https://newsroom.fb.com/
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https://share.kaiserpermanente.org/
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http://blogs.kqed.org/pressroom/
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https://www.democraticleader.gov/newsroom/
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https://africa.si.edu/press-room/
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http://www.revadevelopment.com/news/
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https://drsix.net/media/
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• Book Blurb
• Book Video
• Book Awards
• Book Reviews
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https://vaping.org/press-room/
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https://www.nowsecure.com/press/
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Blog Category Blog Category Custom Post Type
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https://theproperweb.com/product/google-news-wordpress/
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https://www.lifewire.com/google-news-custom-rss-feed-3486648
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•RSS Post Importer
•WP RSS Aggregator
•Feed WordPress
•WP eMatico
•CyberSyn
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Because Print Media Is Still a Thing
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September 17, 2017 www.wpfangirl.com
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Twitter: @salliegoetsch
GitHub: wpfangirl
SpeakerDeck: wpfangirl
Web: wpfangirl.com
Meetup: eastbaywp.com
Email: [email protected]
September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com