Building a Journalist-Friendly Online Newsroom with WordPress
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Sallie Goetsch
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WordCamp Sacramento 2017 Sallie Goetsch WP Fangirl www.wpfangirl.com
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•How to write a press release •How to attract media attention •How to do media monitoring •Detailed code examples
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•Online newsroom •Pressroom •Media room •Press center •Media center September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com
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•Search •PR Contacts •News Releases •Email Alerts •Photos •Breaking News •Crisis Comms •Company Info •Interview Info •Executive Bios •Events •Product Info •Financial Info •Social Links September 17, 2017 www.wpfangirl.com
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•Video •Media Credentials •News Coverage •Mobile-Friendly •Short URL •RSS Feeds September 17, 2017 www.wpfangirl.com
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1. Reachable Contacts 2. Thorough Company Description 3. High-resolution Image Gallery 4. Videos 5. Embed Codes September 17, 2017 www.wpfangirl.com
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6. Infographics 7. Mobile-Friendly 8. Blog Posts & News Stories 9. Expert Profiles 10.Streamlined Social Sharing 11.Click-to-tweet September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com https://www.presspage.com/
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September 17, 2017 www.wpfangirl.com http://www.tekgroup.com/
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September 17, 2017 www.wpfangirl.com http://www.prnewswire.com/solutions/public-relations/
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September 17, 2017 www.wpfangirl.com https://isebox.com/
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September 17, 2017 www.wpfangirl.com http://www.iprsoftware.com/
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•Contact Databases •Media monitoring •Press release distribution •Newsrooms •Consulting September 17, 2017 www.wpfangirl.com
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•Software learning curve •Hosted elsewhere •Too expensive for individuals, small businesses & non-profits September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com https://americanhiking.org/media-center/
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September 17, 2017 www.wpfangirl.com https://newsroom.fb.com/
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September 17, 2017 www.wpfangirl.com https://share.kaiserpermanente.org/
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September 17, 2017 www.wpfangirl.com http://blogs.kqed.org/pressroom/
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September 17, 2017 www.wpfangirl.com https://www.democraticleader.gov/newsroom/
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September 17, 2017 www.wpfangirl.com https://africa.si.edu/press-room/
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September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com http://www.revadevelopment.com/news/
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September 17, 2017 www.wpfangirl.com https://drsix.net/media/
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September 17, 2017 www.wpfangirl.com • Book Blurb • Book Video • Book Awards • Book Reviews
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September 17, 2017 www.wpfangirl.com https://vaping.org/press-room/
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September 17, 2017 www.wpfangirl.com https://www.nowsecure.com/press/
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September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com Blog Category Blog Category Custom Post Type
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September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com https://theproperweb.com/product/google-news-wordpress/
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September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com https://www.lifewire.com/google-news-custom-rss-feed-3486648
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•RSS Post Importer •WP RSS Aggregator •Feed WordPress •WP eMatico •CyberSyn September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com
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Because Print Media Is Still a Thing
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September 17, 2017 www.wpfangirl.com
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Twitter: @salliegoetsch GitHub: wpfangirl SpeakerDeck: wpfangirl Web: wpfangirl.com Meetup: eastbaywp.com Email:
[email protected]
September 17, 2017 www.wpfangirl.com
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September 17, 2017 www.wpfangirl.com