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Building a Journalist-Friendly Online Newsroom with WordPress

Sallie Goetsch
September 17, 2017
Technology
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1.6k

Building a Journalist-Friendly Online Newsroom with WordPress

WordCamp Sacramento 2017 presentation by Sallie Goetsch, explaining what journalists want from an online newsroom and how to build one with WordPress.

Sallie Goetsch

September 17, 2017
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Transcript

  1. WordCamp Sacramento 2017
    Sallie Goetsch
    WP Fangirl
    www.wpfangirl.com

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  2. •How to write a press release
    •How to attract media attention
    •How to do media monitoring
    •Detailed code examples

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  4. •Online newsroom
    •Pressroom
    •Media room
    •Press center
    •Media center
    September 17, 2017 www.wpfangirl.com

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  5. September 17, 2017 www.wpfangirl.com

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  6. View Slide

  7. September 17, 2017 www.wpfangirl.com

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  8. View Slide

  9. •Search
    •PR Contacts
    •News Releases
    •Email Alerts
    •Photos
    •Breaking News
    •Crisis Comms
    •Company Info
    •Interview Info
    •Executive Bios
    •Events
    •Product Info
    •Financial Info
    •Social Links
    September 17, 2017 www.wpfangirl.com

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  10. •Video
    •Media Credentials
    •News Coverage
    •Mobile-Friendly
    •Short URL
    •RSS Feeds
    September 17, 2017 www.wpfangirl.com

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  11. 1. Reachable Contacts
    2. Thorough Company
    Description
    3. High-resolution Image
    Gallery
    4. Videos
    5. Embed Codes
    September 17, 2017 www.wpfangirl.com

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  12. 6. Infographics
    7. Mobile-Friendly
    8. Blog Posts & News Stories
    9. Expert Profiles
    10.Streamlined Social Sharing
    11.Click-to-tweet
    September 17, 2017 www.wpfangirl.com

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  13. September 17, 2017 www.wpfangirl.com

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  14. September 17, 2017 www.wpfangirl.com

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  16. September 17, 2017 www.wpfangirl.com
    https://www.presspage.com/

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  17. September 17, 2017 www.wpfangirl.com
    http://www.tekgroup.com/

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  18. September 17, 2017 www.wpfangirl.com
    http://www.prnewswire.com/solutions/public-relations/

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  19. September 17, 2017 www.wpfangirl.com
    https://isebox.com/

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  20. September 17, 2017 www.wpfangirl.com
    http://www.iprsoftware.com/

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  21. •Contact Databases
    •Media monitoring
    •Press release distribution
    •Newsrooms
    •Consulting
    September 17, 2017 www.wpfangirl.com

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  22. •Software learning curve
    •Hosted elsewhere
    •Too expensive for
    individuals, small
    businesses & non-profits
    September 17, 2017 www.wpfangirl.com

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  23. View Slide

  24. September 17, 2017 www.wpfangirl.com
    https://americanhiking.org/media-center/

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  25. September 17, 2017 www.wpfangirl.com
    https://newsroom.fb.com/

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  26. September 17, 2017 www.wpfangirl.com
    https://share.kaiserpermanente.org/

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  27. September 17, 2017 www.wpfangirl.com
    http://blogs.kqed.org/pressroom/

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  28. September 17, 2017 www.wpfangirl.com
    https://www.democraticleader.gov/newsroom/

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  29. September 17, 2017 www.wpfangirl.com
    https://africa.si.edu/press-room/

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  30. September 17, 2017 www.wpfangirl.com

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  31. September 17, 2017 www.wpfangirl.com
    http://www.revadevelopment.com/news/

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  32. September 17, 2017 www.wpfangirl.com
    https://drsix.net/media/

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  33. September 17, 2017 www.wpfangirl.com
    • Book Blurb
    • Book Video
    • Book Awards
    • Book Reviews

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  34. September 17, 2017 www.wpfangirl.com
    https://vaping.org/press-room/

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  35. September 17, 2017 www.wpfangirl.com
    https://www.nowsecure.com/press/

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  36. September 17, 2017 www.wpfangirl.com

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  37. September 17, 2017 www.wpfangirl.com

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  38. September 17, 2017 www.wpfangirl.com

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  39. View Slide

  40. September 17, 2017 www.wpfangirl.com

    View Slide

  41. September 17, 2017 www.wpfangirl.com

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  42. September 17, 2017 www.wpfangirl.com

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  43. September 17, 2017 www.wpfangirl.com

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  44. September 17, 2017 www.wpfangirl.com

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  45. September 17, 2017 www.wpfangirl.com
    Blog Category Blog Category Custom Post Type

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  46. September 17, 2017 www.wpfangirl.com

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  47. September 17, 2017 www.wpfangirl.com
    https://theproperweb.com/product/google-news-wordpress/

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  48. September 17, 2017 www.wpfangirl.com

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  49. September 17, 2017 www.wpfangirl.com
    https://www.lifewire.com/google-news-custom-rss-feed-3486648

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  50. •RSS Post Importer
    •WP RSS Aggregator
    •Feed WordPress
    •WP eMatico
    •CyberSyn
    September 17, 2017 www.wpfangirl.com

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  51. View Slide

  52. September 17, 2017 www.wpfangirl.com

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  53. September 17, 2017 www.wpfangirl.com

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  54. September 17, 2017 www.wpfangirl.com

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  56. September 17, 2017 www.wpfangirl.com

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  57. September 17, 2017 www.wpfangirl.com

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  59. September 17, 2017 www.wpfangirl.com

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  60. September 17, 2017 www.wpfangirl.com

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  61. September 17, 2017 www.wpfangirl.com

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  62. September 17, 2017 www.wpfangirl.com

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  63. September 17, 2017 www.wpfangirl.com

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  64. September 17, 2017 www.wpfangirl.com

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  65. Because Print Media Is Still a Thing

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  66. September 17, 2017 www.wpfangirl.com

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  67. Twitter: @salliegoetsch
    GitHub: wpfangirl
    SpeakerDeck: wpfangirl
    Web: wpfangirl.com
    Meetup: eastbaywp.com
    Email: [email protected]
    September 17, 2017 www.wpfangirl.com

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  68. September 17, 2017 www.wpfangirl.com

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