Building a Journalist-Friendly Online Newsroom with WordPress

WordCamp Sacramento 2017 presentation by Sallie Goetsch, explaining what journalists want from an online newsroom and how to build one with WordPress.

Transcript

1. WordCamp Sacramento 2017 Sallie Goetsch WP Fangirl www.wpfangirl.com
2. •How to write a press release •How to attract media attention •How to do media monitoring •Detailed code examples
4. •Online newsroom •Pressroom •Media room •Press center •Media center September 17, 2017 www.wpfangirl.com
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9. •Search •PR Contacts •News Releases •Email Alerts •Photos •Breaking News •Crisis Comms •Company Info •Interview Info •Executive Bios •Events •Product Info •Financial Info •Social Links September 17, 2017 www.wpfangirl.com
10. •Video •Media Credentials •News Coverage •Mobile-Friendly •Short URL •RSS Feeds September 17, 2017 www.wpfangirl.com
11. 1. Reachable Contacts 2. Thorough Company Description 3. High-resolution Image Gallery 4. Videos 5. Embed Codes September 17, 2017 www.wpfangirl.com
12. 6. Infographics 7. Mobile-Friendly 8. Blog Posts & News Stories 9. Expert Profiles 10.Streamlined Social Sharing 11.Click-to-tweet September 17, 2017 www.wpfangirl.com
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16. September 17, 2017 www.wpfangirl.com https://www.presspage.com/
17. September 17, 2017 www.wpfangirl.com http://www.tekgroup.com/
18. September 17, 2017 www.wpfangirl.com http://www.prnewswire.com/solutions/public-relations/
19. September 17, 2017 www.wpfangirl.com https://isebox.com/
20. September 17, 2017 www.wpfangirl.com http://www.iprsoftware.com/
21. •Contact Databases •Media monitoring •Press release distribution •Newsrooms •Consulting September 17, 2017 www.wpfangirl.com
22. •Software learning curve •Hosted elsewhere •Too expensive for individuals, small businesses & non-profits September 17, 2017 www.wpfangirl.com
24. September 17, 2017 www.wpfangirl.com https://americanhiking.org/media-center/
25. September 17, 2017 www.wpfangirl.com https://newsroom.fb.com/
26. September 17, 2017 www.wpfangirl.com https://share.kaiserpermanente.org/
27. September 17, 2017 www.wpfangirl.com http://blogs.kqed.org/pressroom/
28. September 17, 2017 www.wpfangirl.com https://www.democraticleader.gov/newsroom/
29. September 17, 2017 www.wpfangirl.com https://africa.si.edu/press-room/
30. September 17, 2017 www.wpfangirl.com
31. September 17, 2017 www.wpfangirl.com http://www.revadevelopment.com/news/
32. September 17, 2017 www.wpfangirl.com https://drsix.net/media/
33. September 17, 2017 www.wpfangirl.com • Book Blurb • Book Video • Book Awards • Book Reviews
34. September 17, 2017 www.wpfangirl.com https://vaping.org/press-room/
35. September 17, 2017 www.wpfangirl.com https://www.nowsecure.com/press/
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45. September 17, 2017 www.wpfangirl.com Blog Category Blog Category Custom Post Type
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47. September 17, 2017 www.wpfangirl.com https://theproperweb.com/product/google-news-wordpress/
48. September 17, 2017 www.wpfangirl.com
49. September 17, 2017 www.wpfangirl.com https://www.lifewire.com/google-news-custom-rss-feed-3486648
50. •RSS Post Importer •WP RSS Aggregator •Feed WordPress •WP eMatico •CyberSyn September 17, 2017 www.wpfangirl.com
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65. Because Print Media Is Still a Thing
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67. Twitter: @salliegoetsch GitHub: wpfangirl SpeakerDeck: wpfangirl Web: wpfangirl.com Meetup: eastbaywp.com Email: sallie@wpfangirl.com September 17, 2017 www.wpfangirl.com
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