Slide 1
Slide 1 text
Typography and information
Why good typography is integral
to communicating information
@mstandage mstandage.com
Slide 2
Slide 2 text
95% of the web is typography
@mstandage Why good typography is integral to communicating information
ia.net/know-how/the-web-is-all-about-typography-period
Slide 3
Slide 3 text
No content
Slide 4
Slide 4 text
No content
Slide 5
Slide 5 text
We interpret, divide up, and
organise information
@mstandage Why good typography is integral to communicating information
Ruder, Emil., Typographie: a manual of design., (Zurich: Verlag Niggli AG, 1968).
Slide 6
Slide 6 text
No content
Slide 7
Slide 7 text
Hierarchy
What are the most important pieces
of information to the reader?
@mstandage Why good typography is integral to communicating information
Slide 8
Slide 8 text
gov.uk/bank-holidays
Slide 9
Slide 9 text
Proximity
What are the relationships within
the information?
@mstandage Why good typography is integral to communicating information
Slide 10
Slide 10 text
alistapart.com
Slide 11
Slide 11 text
@mstandage Why good typography is integral to communicating information
Differentiation
What are the different types
of information?
Slide 12
Slide 12 text
nytimes.com
Slide 13
Slide 13 text
fontface.ninja
Slide 14
Slide 14 text
No content
Slide 15
Slide 15 text
Users won’t read your text thoroughly
in a word-by-word manner
@mstandage Why good typography is integral to communicating information
nngroup.com/articles/f-shaped-pattern-reading-web-content/
Slide 16
Slide 16 text
We interpret, divide up, and
organise information
@mstandage Why good typography is integral to communicating information
Ruder, Emil., Typographie: a manual of design., (Zurich: Verlag Niggli AG, 1968).
Slide 17
Slide 17 text
Typography and information
Why good typography is integral
to communicating information
@mstandage mstandage.com