Typography and information

Typography is much more than choosing typefaces and the visual appearance of a page. Typography is the primary medium by which we communicate information to our users on the web. In this talk I will look briefly at ways in which we can use typographic design to support people’s understanding and improve their chances of finding content that is of interest to them. I hope by the end of talk to convince you that, regardless of your role, typography is too important to the experience of your site to ignore it.

Transcript

1. Typography and information Why good typography is integral 
 to communicating information @mstandage mstandage.com
2. 95% of the web is typography @mstandage Why good typography is integral to communicating information ia.net/know-how/the-web-is-all-about-typography-period
5. We interpret, divide up, and organise information @mstandage Why good typography is integral to communicating information Ruder, Emil., Typographie: a manual of design., (Zurich: Verlag Niggli AG, 1968).
7. Hierarchy 
 What are the most important pieces 
 of information to the reader? @mstandage Why good typography is integral to communicating information
8. gov.uk/bank-holidays
9. Proximity
 What are the relationships within 
 the information? @mstandage Why good typography is integral to communicating information
10. alistapart.com
11. @mstandage Why good typography is integral to communicating information Differentiation
 What are the different types 
 of information?
12. nytimes.com
13. fontface.ninja
15. Users won’t read your text thoroughly in a word-by-word manner @mstandage Why good typography is integral to communicating information nngroup.com/articles/f-shaped-pattern-reading-web-content/
16. We interpret, divide up, and organise information @mstandage Why good typography is integral to communicating information Ruder, Emil., Typographie: a manual of design., (Zurich: Verlag Niggli AG, 1968).
17. Typography and information Why good typography is integral 
 to communicating information @mstandage mstandage.com