Typography and information

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January 28, 2016

Typography and information

Typography is much more than choosing typefaces and the visual appearance of a page. Typography is the primary medium by which we communicate information to our users on the web. In this talk I will look briefly at ways in which we can use typographic design to support people’s understanding and improve their chances of finding content that is of interest to them. I hope by the end of talk to convince you that, regardless of your role, typography is too important to the experience of your site to ignore it.

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mstandage

January 28, 2016
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  1. Typography and information Why good typography is integral 
 to

    communicating information @mstandage mstandage.com
  2. 95% of the web is typography @mstandage Why good typography

    is integral to communicating information ia.net/know-how/the-web-is-all-about-typography-period
  3. None
  4. None
  5. We interpret, divide up, and organise information @mstandage Why good

    typography is integral to communicating information Ruder, Emil., Typographie: a manual of design., (Zurich: Verlag Niggli AG, 1968).
  6. None
  7. Hierarchy 
 What are the most important pieces 
 of

    information to the reader? @mstandage Why good typography is integral to communicating information
  8. gov.uk/bank-holidays

  9. Proximity
 What are the relationships within 
 the information? @mstandage

    Why good typography is integral to communicating information
  10. alistapart.com

  11. @mstandage Why good typography is integral to communicating information Differentiation


    What are the different types 
 of information?
  12. nytimes.com

  13. fontface.ninja

  14. None
  15. Users won’t read your text thoroughly in a word-by-word manner

    @mstandage Why good typography is integral to communicating information nngroup.com/articles/f-shaped-pattern-reading-web-content/
  16. We interpret, divide up, and organise information @mstandage Why good

    typography is integral to communicating information Ruder, Emil., Typographie: a manual of design., (Zurich: Verlag Niggli AG, 1968).
  17. Typography and information Why good typography is integral 
 to

    communicating information @mstandage mstandage.com