競争環境の変化に伴う組織のあるべき進化とは〜今取り組むべきエンゲージメント経営〜

by 株式会社アトラエ

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ڝ૪؀ڥͷมԽʹ൐͏૊৫ͷ͋Δ΂͖ਐԽͱ͸ ʙࠓऔΓ૊Ή΂͖ΤϯήʔδϝϯτܦӦʙ

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© 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . ձࣾ֓ཁ"CPVU"USBF גࣜձࣾΞτϥΤ ˞(SFBU1MBDFUP8PSL*OTUJUVUF+BQBO࣮ࢪʢैۀһʙ໊ͷ෦ʣ ౦ূϚβʔζ্৔ ೥݄ ೥݄ ౦ূҰ෦ʹࢢ৔มߋ ࠃ಺ϥϯΩϯά ΞδΞϥϯΩϯά ೥൛ʮಇ͖͕͍ͷ͋Δձࣾʯ Ґ Ґ ΞτϥΤઃཱ ೥݄ ౦ূҰ෦্৔ɿ Ԋֵ 7JTJPO ੈքதͷਓʑΛັྃ͢ΔձࣾΛ૑Δ $&0 :PTIJIJEF"SBJ ৽ډՂӳ ্ஐେֶཧ޻ֶ෦ଔۀ ΠϯςϦδΣϯε ݱύʔιϧΩϟϦΞ ೖࣾ ಉࢠձࣾ୅දऔక໾ࣾ௕ब೚ ΞτϥΤઃཱ ౦ژ௨৴ࣾ֎औక໾ब೚ ϑοτϘʔϧΫϥϒ ਫށϗʔϦʔϗοΫࣾ֎औక໾ब೚ ೥݄ ೥݄ ೥݄ ೥݄ ೥݄ ೥݄ ڞஶऀদྛതจ άϩʔϏεܦӦେֶӃߨࢣ "NB[POϨϏϡʔ ஶॻ ૊৫ͷະདྷ͸ ΤϯήʔδϝϯτͰܾ·Δ

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1FPQMF5FDI$PNQBOZͱࣗࣾΛ࠶ఆٛ ୯ͳΔ)3ྖҬͰ͸ͳ͘ ςΫϊϩδʔʹΑͬͯ ਓͷՄೳੑΛ֦͛ΔࣄۀΛ૑଄ νʔϜྗΛݺͼى͜͢ ૊৫վળϓϥοτϑΥʔϜ ϏδωεΛՃ଎ͤ͞Δ ग़ձ͍ΛੜΈग़͢ "*ϏδωεϚονϯάΞϓϦ ʮਓͱ૊৫Λݩؾʹ͢Δʯ ੒ޭใुܕٻਓϝσΟΞ © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . 3 ձࣾ֓ཁ#VTJOFTT

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7 ੜ࢈ੑ͸ઌਐࠃ࠷ԼҐ ̍࣌ؒ͋ͨΓͷ࿑ಇੜ࢈ੑ ग़యɿ೔ຊੜ࢈ੑຊ෦ ೥ (%1 ࿑ಇੜ࢈ੑ ࿑ಇͱ౤ೖྔ<࿑ಇऀ਺ʷ࿑ಇ࣌ؒ> © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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Πϯλʔωοτͷ ঎༻ར༻։࢝ ೥લޙΛڥʹڝ૪؀ڥ͕มԽ ग़యɿ ೥·Ͱɿ૯຿লʮࠃ੎ௐࠪʯɺʮਓޱਪܭ ֤೥݄೔ݱࡏ ʯ ೥Ҏ߱ɿࠃཱࣾձอোɾਓޱ໰୊ݚڀॴʮ೔ຊͷকདྷਪܭਓޱ ฏ੒೥݄ ʯ ग़ੜதҐɾࢮ๢தҐਪܭ ॴ 10 ੜ࢈೥ྸਓޱ͕ ݮগτϨϯυ΁ 60,000 65,000 70,000 75,000 80,000 85,000 90,000 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 www © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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৽ڵ੎ྗ ڝ૪ͷ৔͕޿͕ΓɺϥΠόϧ͸ಉۀଞ͚ࣾͩͰ͸ͳ͘ͳͬͨ 11 © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . Ծ૝௨՟ ϑΟϯςοΫ ΩϟογϡϨεܾࡁ ۜߦͷ৔߹ "ۜߦ $ۜߦ #ۜߦ طଘͷڝ߹اۀ

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৽ڵ੎ྗ ࠓ·Ͱ௨Γͷ੡඼ɾαʔϏεΛܧଓ͢Δ͚ͩͰ͸ͳ͘ ސ٬ʹͱͬͯՁ஋ͷ͋Δ͜ͱ͕Կͳͷ͔Λߟ͑ εϐʔσΟʔʹ࣮ߦͰ͖Δ͜ͱ͕ඞཁͱͳΔ 12 © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . ࣗಈंϝʔΧʔͷ৔߹ ࣗಈӡస ΧʔγΣΞ ϥΠυγΣΞ ϨϯλΧʔ "ࣗಈं #ࣗಈं $ࣗಈं طଘͷڝ߹اۀ

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ΫϦΤΠςΟϏςΟˍΞΠσΟΞ ΦϖϨʔγϣφϧΤΫηϨϯε Ϗδωεʹ͓͚Δڝ૪༏ҐͷҼࢠ͸มΘΓͭͭ͋Δ ϛεΛ࠷খԽ͠ ޮ཰తʹ࣮ߦ͢Δ ϛεΛڐ༰͠ ௅ઓˍมԽ͠ଓ͚Δ 13 © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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࢓ࣄͷมԽ͕ى͜Δ͜ͱͰٻΊΒΕΔૉ࣭΍εΩϧ΋มԽ 14 © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . ೶ߞ࣌୅ ޻৔࣌୅ ΦϑΟε࣌୅ ࢥߟ࣌୅ ʰ$IJLJSJOͷ೔هʱΛݩʹ࡞੒ ࢦࣔ͞Εͨ͜ͱΛϛεͳ͘͜ͳ͢ ňԿΛ͢΂͖͔ŉΛ ࣗ෼Ͱߟ͑Δ ௕࣌ؒͷ஍ಓͳ࡞ۀʹ ଱͑ΒΕΔ ࣈ͕ಡΊͯࢦࣔॻʹ Ԋͬͯ࡞ۀͰ͖Δ ίϛϡχέʔγϣϯ ೳྗ΍෼ੳྗ͕͋Δ ߴ͍ઐ໳ੑ ৽͍͠Ձ஋Λೝ஌ŋ૑଄ ݟΑ͏ݟ·ͶͰ֮͑Δ ௕࣌ؒ஍ಓͳ࡞ۀ͸ Ͱ͖Δ͕ࣈ͕ಡΊͳ͍ ࠷௿ݶͷֶྗ͸͋Δ͕ Ӧۀྗ΍෼ੳྗʹ͚ܽΔ Ӧۀྗ΍෼ੳྗ͸͋Δ͕ ઐ໳ੑ΍૑଄ੑ͕ແ͍ ढ़හͰ࿹ྗ͕ڧ͍

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࢓ࣄͷมԽ͕ى͜Δ͜ͱͰٻΊΒΕΔૉ࣭΍εΩϧ΋มԽ 15 © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . ೶ߞ࣌୅ ޻৔࣌୅ ΦϑΟε࣌୅ ࢥߟ࣌୅ ʰ$IJLJSJOͷ೔هʱΛݩʹ࡞੒ ࢦࣔ͞Εͨ͜ͱΛϛεͳ͘͜ͳ͢ ňԿΛ͢΂͖͔ŉΛ ࣗ෼Ͱߟ͑Δ ௕࣌ؒͷ஍ಓͳ࡞ۀʹ ଱͑ΒΕΔ ࣈ͕ಡΊͯࢦࣔॻʹ Ԋͬͯ࡞ۀͰ͖Δ ίϛϡχέʔγϣϯ ೳྗ΍෼ੳྗ͕͋Δ ߴ͍ઐ໳ੑ ৽͍͠Ձ஋Λೝ஌ŋ૑଄ ݟΑ͏ݟ·ͶͰ֮͑Δ ௕࣌ؒ஍ಓͳ࡞ۀ͸ Ͱ͖Δ͕ࣈ͕ಡΊͳ͍ ࠷௿ݶͷֶྗ͸͋Δ͕ Ӧۀྗ΍෼ੳྗʹ͚ܽΔ Ӧۀྗ΍෼ੳྗ͸͋Δ͕ ઐ໳ੑ΍૑଄ੑ͕ແ͍ ढ़හͰ࿹ྗ͕ڧ͍ ͜Ε͔Βͷ࣌୅ʹඞཁͱ͞ΕΔૉ࣭΍εΩϧΛ׆͔ͤΔ૊৫ʹ มΘΒͳ͍ݶΓɺࣾձͷਐԽ͔ΒऔΓ࢒͞ΕΔ

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ࣗ༝ᮣୡͰ ࣗ཯෼ࢄܕͷ૊৫ܗଶ ಉ͡໨త΍ࢤΛ࣋ͭ஥ؒ Ϗδϣϯ΍ϛογϣϯͳͲ ໨త΍ࢤʹڞײͨ͠ਓ͕ ࣗओࣗ཯తʹߩݙ ٻΊΒΕ͍ͯΔ૊৫ͷਐԽͱ͸ 17 © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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18 ैۀһͷಇ͖͕͍΍ੜ࢈ੑΛߴΊΔ౒ྗΛ ଵ͍ͬͯΔ ձࣾʹґଘ͠ɺࣗΒͷࢢ৔Ձ஋΍7JTJPOɺ.JTTJPOΛҙࣝ ͢Δ͜ͱͳ͘ɺͨͩ࿑ಇ΍ߩݙͷରՁΛ໯͏͜ͱ͕໨త Խ͍ͯ͠Δ اۀɾܦӦऀ ैۀһ ߴ౓ܦࡁ੒௕ظͱ͍͏ಛघͳܦࡁ؀ڥͷ΋ͱͰ ੒Γཱ͍ͬͯͨձࣾӡӦํ๏΍ಇ͖ํΛ ม͑ΒΕ͍ͯͳ͍૊৫͕ະͩଟ͘ଘࡏ͢Δ © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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Τϯήʔδϝϯτͷߴ͍ νʔϜΛ࡞Δ͜ͱ ैۀһͷಇ͖͕͍ΛߴΊ ΫϦΤΠςΟϏςΟˍΞΠσΞΛ׆͔͠ มԽʹରԠ͍ͯ͘͠ ử © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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ैۀһΤϯήʔδϝϯτ ϫʔΫΤϯήʔδϝϯτ 21 ࣗओతͳߩݙҙཉ ϢτϨώτେֶ ࣾձՊֶ෦࢈ۀɾ૊৫৺ཧֶՊͷ ΢ΟϧϚʔɾ#ɾγϟ΢ϑΣϦڭतʹΑͬͯఏএ Ϙετϯେֶ৺ཧֶڭतͷ ΢ΟϦΞϜɾΧʔϯڭतʹΑͬͯఏএ Τϯήʔδϝϯτͱ͸ © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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Ϟνϕʔγϣϯ ैۀһຬ଍౓ Τϯήʔδϝϯτ ैۀһ͕ɺ૊৫΍࢓ࣄ಺༰ɺ৬৔ͷ෺ཧ త؀ڥ΍ਓؒؔ܎ͳͲʹͲͷ͘Β͍ຬ଍ ͍ͯ͠Δ͔Λࣔ͢ࢦඪɻ ຬ଍౓͕ߴ·ͬͨ݁Ռɺैۀһͷҙཉ͕ ߴ·Δͱ͸ݶΒͣɺ݁Ռͱͯ͠ैۀһͷ ੜ࢈ੑͱͷؔ܎͸໌֬Ͱ͸ͳ͍ɻ Ϟνϕʔγϣϯͱ͸ɺਓ͕ߦಈΛىͨ͜͠ Γɺܾҙͨ͠Γ͢Δ࣌ͷ௚઀ͷʢ৺ཧత ͳʣݪҼɾ͖͔͚ͬ·ͨ͸໨తɻ Ϟνϕʔγϣϯ͸ਓʹΑͬͯҟͳΓɺ ඞͣ͠΋૊৫ߩݙ΍࢓ࣄʹ೤த͢Δ ͨΊʹ׆༻͞ΕΔ༁Ͱ͸ͳ͍ͨΊɺ ݁Ռͱͯ͠ैۀһͷੜ࢈ੑͱͷؔ܎͸ ໌֬Ͱ͸ͳ͍ɻ ૊৫΍࢓ࣄʹରͯࣗ͠ൃతͳߩݙҙཉΛ ࣋ͪओମతʹऔΓ૊Ί͍ͯΔঢ়ଶΛ දͨ͠ࢦඪɻ ैۀһͷੜ࢈ੑ΍཭৬཰ͱͷؔ܎΋໌֬ ͳͨΊɺۙ೥ଟ͘ͷاۀ͕ܦӦࢦඪͱ͠ ͯಋೖ͍ͯ͠Δɻ ʢݸਓ͕ײ͡Δʣ ʢձ͕ࣾ༩͑Δʣ ʢձࣾͱݸਓ͕ܨ͕Δʣ © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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23 lੜ࢈ੑͷߴ͍෦ॺͷձࣾʹର͢Δຬ଍౓͸ɺ ੜ࢈ੑͷ௿͍෦ॺͷͦΕͱมΘΒͳ͍ɻ Ή͠Ζੜ࢈ੑͷߴ͍෦ॺͰෆຬ͕େ͖͍ͱ͍͏݁Ռ΋͋ͬͨɻz Ҿ༻ɿܦӦֶऀɾ౦ژେֶڭतɹߴڮ৳෉ࢯஶॻ ɹɹɹʰڏໝͷ੒Ռओٛʱʢ೔ܦ#1ࣾʣ ैۀһຬ଍౓޲্ ʺ ύϑΥʔϚϯε޲্ © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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24 ग़యɿʮ૊৫ͷະདྷ͸ΤϯήʔδϝϯτͰܾ·ΔʯQ ΤϯήʔδϝϯτͱύϑΥʔϚϯε͸ൺྫؔ܎ʹ͋Δ ސ٬ຬ଍౓ &14 גՁऩӹ཰ ੜ࢈ੑ ऩӹੑ ඼࣭ͷܽؕ ཭৬཰ ߴ͍૊৫ ཭৬཰ ௿͍૊৫ ࣄނ ܽۈ ্ҐɾԼҐͷνʔϜͷதԝ஋ͷࠩɻΪϟϥοϓௐ΂ © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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݈߁վળ ମ૊੒ܭͰ ࣗ෼ͷମࢷ๱΍ے೑ྔΛଌఆ ਓؒυοΫͰશ਎ͷ ݈߁ঢ়ଶΛνΣοΫ Ͳ͜ʹͲͷΑ͏ͳ՝୊͕͋Δͷ͔ ऑΈ΍ڧΈΛཧղ্ͨ͠ͰվળʹऔΓ૊Ή΂͖ ·ͣ͸ݱঢ়Λ೺Ѳ͢Δ͜ͱ μΠΤοτ © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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w ϫʔΫΤϯήʔδϝϯτɾΤϯϓϩΠʔΤϯήʔδϝϯτΛ ಺แͨ͠ಠࣗͷΤϯήʔδϝϯτࢦ਺Λଌఆ w ϫʔΫɾΤϯήʔδϝϯτݚڀࠃ಺ୈҰਓऀ ౡ௡໌ਓڭत؂म w Θ͔ͣ෼ͰΤϯήʔδϝϯτͷଌఆ͕Մೳ ಋೖاۀ਺ 1200 ࣾҎ্ © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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࢓ࣄυϥΠόʔɿ࢓ࣄʹରͯ͠ײ͡ΔΤϯήʔδϝϯτ ૊৫υϥΠόʔɿ૊৫ͷཧ೦΍จԽɺ؀ڥʹରͯ͠ײ͡ΔΤϯήʔδϝϯτ XFWPYΤϯήʔδϝϯτ͸ ͭͷΩʔυϥΠόʔͰߏ੒͞Ε͍ͯΔ © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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Ϣʔβʔճ౴σʔλΛՃ଎౓తʹ஝ੵ （件） ※四半期推移 FY2017 FY2018 FY2019 FY2020 © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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σʔλΞφϦςΟΫεʹΑΔ෇ՃՁ஋ͷ૑ग़ גՁͷ༧ଌʹ࢖ΘΕΔ جૅཧ࿦ΛԠ༻ͯ͠άϧʔϓผʹ Τϯήʔδϝϯτ΁ͷӨڹ߲໨Λ෼ੳՄೳ ະདྷ༧ଌʹಛԽͨ͠ػցֶशϞσϧʹΑΓ ཭৬ɾ৺਎ͷෆௐͷ܏޲Λࣔ͢ैۀһΛ நग़Մೳ ༏ઌతͳ αϙʔτ࣮ࢪ ˞ຊػೳ͸໊࣮ͷӾཡݖݶΛ෇༩͞Ε͍ͯΔํͷΈར༻ՄೳͰ͢ɻ ໊࣮αʔϕΠ͸഑৴લͷઃఆ͕ඞਢͰ͢ɻ ·ͨɺ഑৴࣌ͷճ౴ऀ΁ͷ௨஌จ໘ʹ͸ʮ໊࣮Ͱ͋Δ͜ͱʯͷ هࡌ͕ඞཁͰ͢ɻ © 2 0 1 9 A t r a e , I n c . A l l r i g h t s r e s e r v e d . © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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XFWPYνʔϜͮ͘Γͷʮ͖͔͚ͬʯ XFWPYͷಋೖ૊৫͕վળ͞ΕΔ © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . © 2 0 1 9 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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Τϯήʔδϝϯτ͸ ͦͷͨΊͷ,1* େ੾ͳͷ͸ɺର࿩ɾٞ࿦ʹΑΓ ૊৫Λࣗ෼ͨͪͷखͰ վળ͠ଓ͚Δ͜ͱ ử © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . © 2 0 1 9 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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© 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . Ձ ஋ ͋ Δ 7 J T J P O ɾ . J T T J P O ͷ ࡦ ఆ ڞ ༗ ͷ ప ఈ ҙ ཉ ͋ Δ ࣾ һ ͕ ແ ବ ͳ ε τ Ϩ ε ͳ ͘ ɹ ύ ϑ Υ ʔ Ϛ ϯ ε Λ ൃ ش Ͱ ͖ ͯ ͍ Δ ͔ Λ ڧ ͘ ҙ ࣝ Τ ϯ τ Ϧ ʔ Ϛ ω δϝ ϯ τ ͷ ప ఈ ʹ Α Δ ɹ ϛ ε Ϛ ο ν ͷ ࠷ খ Խ

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© 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . ࣌Ձ૯ֹԯԁ ظ࿈ଓ૿ऩɺߴੜ࢈ੑΛ࣮ݱ ച্ߴ （百万円） 1,000 2,000 3,000 FY2019 FY2011 FY2015 （百万円） 600 400 200 Ӧۀརӹ FY2019 FY2011 FY2015 （百万円） FY2019 FY2011 FY2015 60 40 20 ࣾһҰਓ౰ͨΓച্ߴ ࣌఺

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ࣾһ਺໊Ͱ ౦ূ෦ʹ্৔ ※ 直近3 年平均 γϯΨϙʔϧࠃཱେֶ.#" έʔεελσΟ࠾༻ ΤϯήʔδϝϯτείΞ 5 ％ ೥ฏۉ ཭৬ऀ਺ ˞ ௚ۙ೥ฏ ۉ Asia’s Best Workplaces 2019 /P (SFBU1MBDFUP8PSL ࠃ಺ϥϯΩϯά (SFBU1MBDFUP8PSL ΞδΞϥϯΩϯά ߴ͍Τϯήʔδϝϯτͱఆண཰ ˞(SFBU1MBDFUP8PSL*OTUJUVUF+BQBO࣮ࢪʢैۀһʙ໊ͷ෦ʣ © 2 0 1 9 A t r a e , I n c . A l l r i g h t s r e s e r v e d .

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ੈքதͷਓʑΛັྃ͢ΔձࣾΛ૑Δ