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競争環境の変化に伴う組織のあるべき進化とは 〜今取り組むべきエンゲージメント経営〜

競争環境の変化に伴う組織のあるべき進化とは 〜今取り組むべきエンゲージメント経営〜

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株式会社アトラエ

March 05, 2020
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  1. ڝ૪؀ڥͷมԽʹ൐͏૊৫ͷ͋Δ΂͖ਐԽͱ͸ ʙࠓऔΓ૊Ή΂͖ΤϯήʔδϝϯτܦӦʙ 

  2. © 2 0 2 0 A t r a e

    , I n c . A l l r i g h t s r e s e r v e d . ձࣾ֓ཁ"CPVU"USBF גࣜձࣾΞτϥΤ ˞(SFBU1MBDFUP8PSLš*OTUJUVUF+BQBO࣮ࢪʢैۀһʙ໊ͷ෦ʣ ౦ূϚβʔζ্৔ ೥݄ ೥݄ ౦ূҰ෦ʹࢢ৔มߋ ࠃ಺ϥϯΩϯά ΞδΞϥϯΩϯά ೥൛ʮಇ͖͕͍ͷ͋Δձࣾʯ Ґ Ґ ΞτϥΤઃཱ ೥݄ ౦ূҰ෦্৔ɿ Ԋֵ  7JTJPO ੈքதͷਓʑΛັྃ͢ΔձࣾΛ૑Δ $&0 :PTIJIJEF"SBJ ৽ډՂӳ ্ஐେֶཧ޻ֶ෦ଔۀ ΠϯςϦδΣϯε ݱύʔιϧΩϟϦΞ ೖࣾ ಉࢠձࣾ୅දऔక໾ࣾ௕ब೚ ΞτϥΤઃཱ ౦ژ௨৴ࣾ֎औక໾ब೚ ϑοτϘʔϧΫϥϒ ਫށϗʔϦʔϗοΫࣾ֎औక໾ब೚ ೥݄ ೥݄ ೥݄ ೥݄ ೥݄ ೥݄ ڞஶऀদྛതจ άϩʔϏεܦӦେֶӃߨࢣ "NB[POϨϏϡʔ ஶॻ ૊৫ͷະདྷ͸ ΤϯήʔδϝϯτͰܾ·Δ 
  3. 1FPQMF5FDI$PNQBOZͱࣗࣾΛ࠶ఆٛ ୯ͳΔ)3ྖҬͰ͸ͳ͘ ςΫϊϩδʔʹΑͬͯ ਓͷՄೳੑΛ֦͛ΔࣄۀΛ૑଄ νʔϜྗΛݺͼى͜͢ ૊৫վળϓϥοτϑΥʔϜ ϏδωεΛՃ଎ͤ͞Δ ग़ձ͍ΛੜΈग़͢ "*ϏδωεϚονϯάΞϓϦ ʮਓͱ૊৫Λݩؾʹ͢Δʯ

    ੒ޭใुܕٻਓϝσΟΞ © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . 3 ձࣾ֓ཁ#VTJOFTT
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  7. 7 ੜ࢈ੑ͸ઌਐࠃ࠷ԼҐ ̍࣌ؒ͋ͨΓͷ࿑ಇੜ࢈ੑ ग़యɿ೔ຊੜ࢈ੑຊ෦ ೥ (%1 ࿑ಇੜ࢈ੑ ࿑ಇͱ౤ೖྔ<࿑ಇऀ਺ʷ࿑ಇ࣌ؒ>  ©

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    , I n c . A l l r i g h t s r e s e r v e d . 9 ॏް௕େ࢈ۀΛத৺ͱͨ͠ ֦େ࠶ੜ࢈ʹΑΔ੒௕ ऴ਎ޏ༻੍౓ɾ೥ޭংྻ૊৫ ʹΑΔ࣌୅ʹ߹ͬͨޮ཰తͳ ૊৫ӡӦ ߴ౓ܦࡁ੒௕ظ͔Βত࿨ऴظʹ͔͚ͯ ೔ຊ͸େ͖ͳ੒௕Λ਱͛ͨ  ೔ຊͷਓ౰ͨΓ(%1  ग़యɿੈքۜߦ
  10. Πϯλʔωοτͷ ঎༻ར༻։࢝ ೥લޙΛڥʹڝ૪؀ڥ͕มԽ ग़యɿ ೥·Ͱɿ૯຿লʮࠃ੎ௐࠪʯɺʮਓޱਪܭ ֤೥݄೔ݱࡏ ʯ ೥Ҏ߱ɿࠃཱࣾձอোɾਓޱ໰୊ݚڀॴʮ೔ຊͷকདྷਪܭਓޱ ฏ੒೥݄ ʯ

    ग़ੜதҐɾࢮ๢தҐਪܭ ॴ 10 ੜ࢈೥ྸਓޱ͕ ݮগτϨϯυ΁ 60,000 65,000 70,000 75,000 80,000 85,000 90,000 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020      www  © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  11. ৽ڵ੎ྗ ڝ૪ͷ৔͕޿͕ΓɺϥΠόϧ͸ಉۀଞ͚ࣾͩͰ͸ͳ͘ͳͬͨ 11  © 2 0 2 0 A

    t r a e , I n c . A l l r i g h t s r e s e r v e d . Ծ૝௨՟ ϑΟϯςοΫ ΩϟογϡϨεܾࡁ ۜߦͷ৔߹ "ۜߦ $ۜߦ #ۜߦ طଘͷڝ߹اۀ
  12. ৽ڵ੎ྗ ࠓ·Ͱ௨Γͷ੡඼ɾαʔϏεΛܧଓ͢Δ͚ͩͰ͸ͳ͘ ސ٬ʹͱͬͯՁ஋ͷ͋Δ͜ͱ͕Կͳͷ͔Λߟ͑ εϐʔσΟʔʹ࣮ߦͰ͖Δ͜ͱ͕ඞཁͱͳΔ 12  © 2 0 2

    0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . ࣗಈंϝʔΧʔͷ৔߹ ࣗಈӡస ΧʔγΣΞ ϥΠυγΣΞ ϨϯλΧʔ "ࣗಈं #ࣗಈं $ࣗಈं طଘͷڝ߹اۀ
  13. ΫϦΤΠςΟϏςΟˍΞΠσΟΞ ΦϖϨʔγϣφϧΤΫηϨϯε Ϗδωεʹ͓͚Δڝ૪༏ҐͷҼࢠ͸มΘΓͭͭ͋Δ ϛεΛ࠷খԽ͠ ޮ཰తʹ࣮ߦ͢Δ ϛεΛڐ༰͠ ௅ઓˍมԽ͠ଓ͚Δ 13  ©

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  14. ࢓ࣄͷมԽ͕ى͜Δ͜ͱͰٻΊΒΕΔૉ࣭΍εΩϧ΋มԽ 14  © 2 0 2 0 A t

    r a e , I n c . A l l r i g h t s r e s e r v e d . ೶ߞ࣌୅ ޻৔࣌୅ ΦϑΟε࣌୅ ࢥߟ࣌୅ ʰ$IJLJSJOͷ೔هʱΛݩʹ࡞੒ ࢦࣔ͞Εͨ͜ͱΛϛεͳ͘͜ͳ͢ ňԿΛ͢΂͖͔ʼnΛ ࣗ෼Ͱߟ͑Δ ௕࣌ؒͷ஍ಓͳ࡞ۀʹ ଱͑ΒΕΔ ࣈ͕ಡΊͯࢦࣔॻʹ Ԋͬͯ࡞ۀͰ͖Δ ίϛϡχέʔγϣϯ ೳྗ΍෼ੳྗ͕͋Δ ߴ͍ઐ໳ੑ ৽͍͠Ձ஋Λೝ஌ŋ૑଄ ݟΑ͏ݟ·ͶͰ֮͑Δ ௕࣌ؒ஍ಓͳ࡞ۀ͸ Ͱ͖Δ͕ࣈ͕ಡΊͳ͍ ࠷௿ݶͷֶྗ͸͋Δ͕ Ӧۀྗ΍෼ੳྗʹ͚ܽΔ Ӧۀྗ΍෼ੳྗ͸͋Δ͕ ઐ໳ੑ΍૑଄ੑ͕ແ͍ ढ़හͰ࿹ྗ͕ڧ͍
  15. ࢓ࣄͷมԽ͕ى͜Δ͜ͱͰٻΊΒΕΔૉ࣭΍εΩϧ΋มԽ 15  © 2 0 2 0 A t

    r a e , I n c . A l l r i g h t s r e s e r v e d . ೶ߞ࣌୅ ޻৔࣌୅ ΦϑΟε࣌୅ ࢥߟ࣌୅ ʰ$IJLJSJOͷ೔هʱΛݩʹ࡞੒ ࢦࣔ͞Εͨ͜ͱΛϛεͳ͘͜ͳ͢ ňԿΛ͢΂͖͔ʼnΛ ࣗ෼Ͱߟ͑Δ ௕࣌ؒͷ஍ಓͳ࡞ۀʹ ଱͑ΒΕΔ ࣈ͕ಡΊͯࢦࣔॻʹ Ԋͬͯ࡞ۀͰ͖Δ ίϛϡχέʔγϣϯ ೳྗ΍෼ੳྗ͕͋Δ ߴ͍ઐ໳ੑ ৽͍͠Ձ஋Λೝ஌ŋ૑଄ ݟΑ͏ݟ·ͶͰ֮͑Δ ௕࣌ؒ஍ಓͳ࡞ۀ͸ Ͱ͖Δ͕ࣈ͕ಡΊͳ͍ ࠷௿ݶͷֶྗ͸͋Δ͕ Ӧۀྗ΍෼ੳྗʹ͚ܽΔ Ӧۀྗ΍෼ੳྗ͸͋Δ͕ ઐ໳ੑ΍૑଄ੑ͕ແ͍ ढ़හͰ࿹ྗ͕ڧ͍ ͜Ε͔Βͷ࣌୅ʹඞཁͱ͞ΕΔૉ࣭΍εΩϧΛ׆͔ͤΔ૊৫ʹ มΘΒͳ͍ݶΓɺࣾձͷਐԽ͔ΒऔΓ࢒͞ΕΔ
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    e , I n c . A l l r i g h t s r e s e r v e d . ໌֬ͳ࿑࢖ؔ܎ ऴ਎ޏ༻ʹجͮ͘ ਓࣄɾ࿑ಇͷ؅ཧɾ؂ಜ ্ҙԼୡͷ૊৫ܗଶ ࠓ·Ͱͷ૊৫ܗଶ
  17. ࣗ༝ᮣୡͰ ࣗ཯෼ࢄܕͷ૊৫ܗଶ ಉ͡໨త΍ࢤΛ࣋ͭ஥ؒ Ϗδϣϯ΍ϛογϣϯͳͲ ໨త΍ࢤʹڞײͨ͠ਓ͕ ࣗओࣗ཯తʹߩݙ ٻΊΒΕ͍ͯΔ૊৫ͷਐԽͱ͸ 17  ©

    2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  18. 18 ैۀһͷಇ͖͕͍΍ੜ࢈ੑΛߴΊΔ౒ྗΛ ଵ͍ͬͯΔ ձࣾʹґଘ͠ɺࣗΒͷࢢ৔Ձ஋΍7JTJPOɺ.JTTJPOΛҙࣝ ͢Δ͜ͱͳ͘ɺͨͩ࿑ಇ΍ߩݙͷରՁΛ໯͏͜ͱ͕໨త Խ͍ͯ͠Δ اۀɾܦӦऀ ैۀһ ߴ౓ܦࡁ੒௕ظͱ͍͏ಛघͳܦࡁ؀ڥͷ΋ͱͰ ੒Γཱ͍ͬͯͨձࣾӡӦํ๏΍ಇ͖ํΛ

    ม͑ΒΕ͍ͯͳ͍૊৫͕ະͩଟ͘ଘࡏ͢Δ  © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  19. Τϯήʔδϝϯτͷߴ͍ νʔϜΛ࡞Δ͜ͱ ैۀһͷಇ͖͕͍ΛߴΊ ΫϦΤΠςΟϏςΟˍΞΠσΞΛ׆͔͠ มԽʹରԠ͍ͯ͘͠ ử  © 2 0

    2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
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    , I n c . A l l r i g h t s r e s e r v e d . 20 Τ ϯ ή ʔ δϝ ϯ τ ͱ ͸ 
  21. ैۀһΤϯήʔδϝϯτ ϫʔΫΤϯήʔδϝϯτ 21 ࣗओతͳߩݙҙཉ ϢτϨώτେֶ ࣾձՊֶ෦࢈ۀɾ૊৫৺ཧֶՊͷ ΢ΟϧϚʔɾ#ɾγϟ΢ϑΣϦڭतʹΑͬͯఏএ Ϙετϯେֶ৺ཧֶڭतͷ ΢ΟϦΞϜɾΧʔϯڭतʹΑͬͯఏএ Τϯήʔδϝϯτͱ͸

     © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  22. Ϟνϕʔγϣϯ ैۀһຬ଍౓ Τϯήʔδϝϯτ ैۀһ͕ɺ૊৫΍࢓ࣄ಺༰ɺ৬৔ͷ෺ཧ త؀ڥ΍ਓؒؔ܎ͳͲʹͲͷ͘Β͍ຬ଍ ͍ͯ͠Δ͔Λࣔ͢ࢦඪɻ ຬ଍౓͕ߴ·ͬͨ݁Ռɺैۀһͷҙཉ͕ ߴ·Δͱ͸ݶΒͣɺ݁Ռͱͯ͠ैۀһͷ ੜ࢈ੑͱͷؔ܎͸໌֬Ͱ͸ͳ͍ɻ Ϟνϕʔγϣϯͱ͸ɺਓ͕ߦಈΛىͨ͜͠

    Γɺܾҙͨ͠Γ͢Δ࣌ͷ௚઀ͷʢ৺ཧత ͳʣݪҼɾ͖͔͚ͬ·ͨ͸໨తɻ Ϟνϕʔγϣϯ͸ਓʹΑͬͯҟͳΓɺ ඞͣ͠΋૊৫ߩݙ΍࢓ࣄʹ೤த͢Δ ͨΊʹ׆༻͞ΕΔ༁Ͱ͸ͳ͍ͨΊɺ ݁Ռͱͯ͠ैۀһͷੜ࢈ੑͱͷؔ܎͸ ໌֬Ͱ͸ͳ͍ɻ ૊৫΍࢓ࣄʹରͯࣗ͠ൃతͳߩݙҙཉΛ ࣋ͪओମతʹऔΓ૊Ί͍ͯΔঢ়ଶΛ දͨ͠ࢦඪɻ ैۀһͷੜ࢈ੑ΍཭৬཰ͱͷؔ܎΋໌֬ ͳͨΊɺۙ೥ଟ͘ͷاۀ͕ܦӦࢦඪͱ͠ ͯಋೖ͍ͯ͠Δɻ ʢݸਓ͕ײ͡Δʣ ʢձ͕ࣾ༩͑Δʣ ʢձࣾͱݸਓ͕ܨ͕Δʣ  © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  23. 23 lੜ࢈ੑͷߴ͍෦ॺͷձࣾʹର͢Δຬ଍౓͸ɺ ੜ࢈ੑͷ௿͍෦ॺͷͦΕͱมΘΒͳ͍ɻ Ή͠Ζੜ࢈ੑͷߴ͍෦ॺͰෆຬ͕େ͖͍ͱ͍͏݁Ռ΋͋ͬͨɻz Ҿ༻ɿܦӦֶऀɾ౦ژେֶڭतɹߴڮ৳෉ࢯஶॻ ɹɹɹʰڏໝͷ੒Ռओٛʱʢ೔ܦ#1ࣾʣ ैۀһຬ଍౓޲্ ʺ ύϑΥʔϚϯε޲্ 

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  24. 24 ग़యɿʮ૊৫ͷະདྷ͸ΤϯήʔδϝϯτͰܾ·ΔʯQ ΤϯήʔδϝϯτͱύϑΥʔϚϯε͸ൺྫؔ܎ʹ͋Δ ސ٬ຬ଍౓  &14 גՁऩӹ཰  ੜ࢈ੑ 

    ऩӹੑ  ඼࣭ͷܽؕ  ཭৬཰ ߴ͍૊৫  ཭৬཰ ௿͍૊৫  ࣄނ  ܽۈ  ্ҐɾԼҐͷνʔϜͷதԝ஋ͷࠩɻΪϟϥοϓௐ΂  © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  25. © 2 0 2 0 A t r a e

    , I n c . A l l r i g h t s r e s e r v e d . ച্৳௕཰ͱΤϯήʔδϝϯτͷ૬ؔ ग़యɿτϥϯείεϞεʷΞτϥΤڞಉݚڀ 
  26. © 2 0 2 0 A t r a e

    , I n c . A l l r i g h t s r e s e r v e d . ड஫཰ͱΤϯήʔδϝϯτͷ૬ؔ  ग़యɿ΢ΠϯάΞʔΫTUʷΞτϥΤڞಉݚڀ
  27. © 2 0 2 0 A t r a e

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  28. ݈߁վળ ମ૊੒ܭͰ ࣗ෼ͷମࢷ๱΍ے೑ྔΛଌఆ ਓؒυοΫͰશ਎ͷ ݈߁ঢ়ଶΛνΣοΫ Ͳ͜ʹͲͷΑ͏ͳ՝୊͕͋Δͷ͔ ऑΈ΍ڧΈΛཧղ্ͨ͠ͰվળʹऔΓ૊Ή΂͖ ·ͣ͸ݱঢ়Λ೺Ѳ͢Δ͜ͱ μΠΤοτ 

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  29. w ϫʔΫΤϯήʔδϝϯτɾΤϯϓϩΠʔΤϯήʔδϝϯτΛ ಺แͨ͠ಠࣗͷΤϯήʔδϝϯτࢦ਺Λଌఆ w ϫʔΫɾΤϯήʔδϝϯτݚڀࠃ಺ୈҰਓऀ ౡ௡໌ਓڭत؂म w Θ͔ͣ෼ͰΤϯήʔδϝϯτͷଌఆ͕Մೳ ಋೖاۀ਺ 1200

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  30. ࢓ࣄυϥΠόʔɿ࢓ࣄʹରͯ͠ײ͡ΔΤϯήʔδϝϯτ ૊৫υϥΠόʔɿ૊৫ͷཧ೦΍จԽɺ؀ڥʹରͯ͠ײ͡ΔΤϯήʔδϝϯτ XFWPYΤϯήʔδϝϯτ͸ ͭͷΩʔυϥΠόʔͰߏ੒͞Ε͍ͯΔ  © 2 0 2 0

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    r a e , I n c . A l l r i g h t s r e s e r v e d .
  32. ύϧεαʔϕΠͷڧΈΛੜ͔͢͜ͱͰ ૊৫ͷঢ়ଶͷมԽΛݟಀͣ͞ɺଈ࣌ʹରԠ͕Մೳ  © 2 0 2 0 A t

    r a e , I n c . A l l r i g h t s r e s e r v e d .
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  41. ࣾһ਺໊Ͱ ౦ূ෦ʹ্৔ ※ 直近3 年 平均 γϯΨϙʔϧࠃཱେֶ.#" έʔεελσΟ࠾༻ ΤϯήʔδϝϯτείΞ 5

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