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競争環境の変化に伴う組織のあるべき進化とは 〜今取り組むべきエンゲージメント経営〜

競争環境の変化に伴う組織のあるべき進化とは 〜今取り組むべきエンゲージメント経営〜

株式会社アトラエ

March 05, 2020
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  1. © 2 0 2 0 A t r a e

    , I n c . A l l r i g h t s r e s e r v e d . ձࣾ֓ཁ"CPVU"USBF גࣜձࣾΞτϥΤ ˞(SFBU1MBDFUP8PSLš*OTUJUVUF+BQBO࣮ࢪʢैۀһʙ໊ͷ෦ʣ ౦ূϚβʔζ্৔ ೥݄ ೥݄ ౦ূҰ෦ʹࢢ৔มߋ ࠃ಺ϥϯΩϯά ΞδΞϥϯΩϯά ೥൛ʮಇ͖͕͍ͷ͋Δձࣾʯ Ґ Ґ ΞτϥΤઃཱ ೥݄ ౦ূҰ෦্৔ɿ Ԋֵ  7JTJPO ੈքதͷਓʑΛັྃ͢ΔձࣾΛ૑Δ $&0 :PTIJIJEF"SBJ ৽ډՂӳ ্ஐେֶཧ޻ֶ෦ଔۀ ΠϯςϦδΣϯε ݱύʔιϧΩϟϦΞ ೖࣾ ಉࢠձࣾ୅දऔక໾ࣾ௕ब೚ ΞτϥΤઃཱ ౦ژ௨৴ࣾ֎औక໾ब೚ ϑοτϘʔϧΫϥϒ ਫށϗʔϦʔϗοΫࣾ֎औక໾ब೚ ೥݄ ೥݄ ೥݄ ೥݄ ೥݄ ೥݄ ڞஶऀদྛതจ άϩʔϏεܦӦେֶӃߨࢣ "NB[POϨϏϡʔ ஶॻ ૊৫ͷະདྷ͸ ΤϯήʔδϝϯτͰܾ·Δ 
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    , I n c . A l l r i g h t s r e s e r v e d . ࠓ೔ຊ͕ ͓͔Ε͍ͯΔ࣮ঢ় 4 
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    , I n c . A l l r i g h t s r e s e r v e d . ೥Ҏ߱(%1͸ԣ͹͍ 5 ग़యɿੈքۜߦ ೔ຊͷਓ౰ͨΓ(%1  
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    , I n c . A l l r i g h t s r e s e r v e d . 6 ࢓ࣄ΁ͷ೤ҙ౓ϥϯΩϯάΧࠃதҐͱ͔ͳΓ௿͍ ࢓ࣄ΁ͷ೤ҙ౓ ग़యɿ("--614UBUFPGUIF(MPCBM8PSLQMBDF 
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    , I n c . A l l r i g h t s r e s e r v e d . ͦ ͷ എ ܠ ʹ ͭ ͍ ͯ 8 
  6. © 2 0 2 0 A t r a e

    , I n c . A l l r i g h t s r e s e r v e d . 9 ॏް௕େ࢈ۀΛத৺ͱͨ͠ ֦େ࠶ੜ࢈ʹΑΔ੒௕ ऴ਎ޏ༻੍౓ɾ೥ޭংྻ૊৫ ʹΑΔ࣌୅ʹ߹ͬͨޮ཰తͳ ૊৫ӡӦ ߴ౓ܦࡁ੒௕ظ͔Βত࿨ऴظʹ͔͚ͯ ೔ຊ͸େ͖ͳ੒௕Λ਱͛ͨ  ೔ຊͷਓ౰ͨΓ(%1  ग़యɿੈքۜߦ
  7. Πϯλʔωοτͷ ঎༻ར༻։࢝ ೥લޙΛڥʹڝ૪؀ڥ͕มԽ ग़యɿ ೥·Ͱɿ૯຿লʮࠃ੎ௐࠪʯɺʮਓޱਪܭ ֤೥݄೔ݱࡏ ʯ ೥Ҏ߱ɿࠃཱࣾձอোɾਓޱ໰୊ݚڀॴʮ೔ຊͷকདྷਪܭਓޱ ฏ੒೥݄ ʯ

    ग़ੜதҐɾࢮ๢தҐਪܭ ॴ 10 ੜ࢈೥ྸਓޱ͕ ݮগτϨϯυ΁ 60,000 65,000 70,000 75,000 80,000 85,000 90,000 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020      www  © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  8. ৽ڵ੎ྗ ڝ૪ͷ৔͕޿͕ΓɺϥΠόϧ͸ಉۀଞ͚ࣾͩͰ͸ͳ͘ͳͬͨ 11  © 2 0 2 0 A

    t r a e , I n c . A l l r i g h t s r e s e r v e d . Ծ૝௨՟ ϑΟϯςοΫ ΩϟογϡϨεܾࡁ ۜߦͷ৔߹ "ۜߦ $ۜߦ #ۜߦ طଘͷڝ߹اۀ
  9. ৽ڵ੎ྗ ࠓ·Ͱ௨Γͷ੡඼ɾαʔϏεΛܧଓ͢Δ͚ͩͰ͸ͳ͘ ސ٬ʹͱͬͯՁ஋ͷ͋Δ͜ͱ͕Կͳͷ͔Λߟ͑ εϐʔσΟʔʹ࣮ߦͰ͖Δ͜ͱ͕ඞཁͱͳΔ 12  © 2 0 2

    0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . ࣗಈंϝʔΧʔͷ৔߹ ࣗಈӡస ΧʔγΣΞ ϥΠυγΣΞ ϨϯλΧʔ "ࣗಈं #ࣗಈं $ࣗಈं طଘͷڝ߹اۀ
  10. ࢓ࣄͷมԽ͕ى͜Δ͜ͱͰٻΊΒΕΔૉ࣭΍εΩϧ΋มԽ 14  © 2 0 2 0 A t

    r a e , I n c . A l l r i g h t s r e s e r v e d . ೶ߞ࣌୅ ޻৔࣌୅ ΦϑΟε࣌୅ ࢥߟ࣌୅ ʰ$IJLJSJOͷ೔هʱΛݩʹ࡞੒ ࢦࣔ͞Εͨ͜ͱΛϛεͳ͘͜ͳ͢ ňԿΛ͢΂͖͔ʼnΛ ࣗ෼Ͱߟ͑Δ ௕࣌ؒͷ஍ಓͳ࡞ۀʹ ଱͑ΒΕΔ ࣈ͕ಡΊͯࢦࣔॻʹ Ԋͬͯ࡞ۀͰ͖Δ ίϛϡχέʔγϣϯ ೳྗ΍෼ੳྗ͕͋Δ ߴ͍ઐ໳ੑ ৽͍͠Ձ஋Λೝ஌ŋ૑଄ ݟΑ͏ݟ·ͶͰ֮͑Δ ௕࣌ؒ஍ಓͳ࡞ۀ͸ Ͱ͖Δ͕ࣈ͕ಡΊͳ͍ ࠷௿ݶͷֶྗ͸͋Δ͕ Ӧۀྗ΍෼ੳྗʹ͚ܽΔ Ӧۀྗ΍෼ੳྗ͸͋Δ͕ ઐ໳ੑ΍૑଄ੑ͕ແ͍ ढ़හͰ࿹ྗ͕ڧ͍
  11. ࢓ࣄͷมԽ͕ى͜Δ͜ͱͰٻΊΒΕΔૉ࣭΍εΩϧ΋มԽ 15  © 2 0 2 0 A t

    r a e , I n c . A l l r i g h t s r e s e r v e d . ೶ߞ࣌୅ ޻৔࣌୅ ΦϑΟε࣌୅ ࢥߟ࣌୅ ʰ$IJLJSJOͷ೔هʱΛݩʹ࡞੒ ࢦࣔ͞Εͨ͜ͱΛϛεͳ͘͜ͳ͢ ňԿΛ͢΂͖͔ʼnΛ ࣗ෼Ͱߟ͑Δ ௕࣌ؒͷ஍ಓͳ࡞ۀʹ ଱͑ΒΕΔ ࣈ͕ಡΊͯࢦࣔॻʹ Ԋͬͯ࡞ۀͰ͖Δ ίϛϡχέʔγϣϯ ೳྗ΍෼ੳྗ͕͋Δ ߴ͍ઐ໳ੑ ৽͍͠Ձ஋Λೝ஌ŋ૑଄ ݟΑ͏ݟ·ͶͰ֮͑Δ ௕࣌ؒ஍ಓͳ࡞ۀ͸ Ͱ͖Δ͕ࣈ͕ಡΊͳ͍ ࠷௿ݶͷֶྗ͸͋Δ͕ Ӧۀྗ΍෼ੳྗʹ͚ܽΔ Ӧۀྗ΍෼ੳྗ͸͋Δ͕ ઐ໳ੑ΍૑଄ੑ͕ແ͍ ढ़හͰ࿹ྗ͕ڧ͍ ͜Ε͔Βͷ࣌୅ʹඞཁͱ͞ΕΔૉ࣭΍εΩϧΛ׆͔ͤΔ૊৫ʹ มΘΒͳ͍ݶΓɺࣾձͷਐԽ͔ΒऔΓ࢒͞ΕΔ
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    e , I n c . A l l r i g h t s r e s e r v e d . ໌֬ͳ࿑࢖ؔ܎ ऴ਎ޏ༻ʹجͮ͘ ਓࣄɾ࿑ಇͷ؅ཧɾ؂ಜ ্ҙԼୡͷ૊৫ܗଶ ࠓ·Ͱͷ૊৫ܗଶ
  13. © 2 0 2 0 A t r a e

    , I n c . A l l r i g h t s r e s e r v e d . 20 Τ ϯ ή ʔ δϝ ϯ τ ͱ ͸ 
  14. Ϟνϕʔγϣϯ ैۀһຬ଍౓ Τϯήʔδϝϯτ ैۀһ͕ɺ૊৫΍࢓ࣄ಺༰ɺ৬৔ͷ෺ཧ త؀ڥ΍ਓؒؔ܎ͳͲʹͲͷ͘Β͍ຬ଍ ͍ͯ͠Δ͔Λࣔ͢ࢦඪɻ ຬ଍౓͕ߴ·ͬͨ݁Ռɺैۀһͷҙཉ͕ ߴ·Δͱ͸ݶΒͣɺ݁Ռͱͯ͠ैۀһͷ ੜ࢈ੑͱͷؔ܎͸໌֬Ͱ͸ͳ͍ɻ Ϟνϕʔγϣϯͱ͸ɺਓ͕ߦಈΛىͨ͜͠

    Γɺܾҙͨ͠Γ͢Δ࣌ͷ௚઀ͷʢ৺ཧత ͳʣݪҼɾ͖͔͚ͬ·ͨ͸໨తɻ Ϟνϕʔγϣϯ͸ਓʹΑͬͯҟͳΓɺ ඞͣ͠΋૊৫ߩݙ΍࢓ࣄʹ೤த͢Δ ͨΊʹ׆༻͞ΕΔ༁Ͱ͸ͳ͍ͨΊɺ ݁Ռͱͯ͠ैۀһͷੜ࢈ੑͱͷؔ܎͸ ໌֬Ͱ͸ͳ͍ɻ ૊৫΍࢓ࣄʹରͯࣗ͠ൃతͳߩݙҙཉΛ ࣋ͪओମతʹऔΓ૊Ί͍ͯΔঢ়ଶΛ දͨ͠ࢦඪɻ ैۀһͷੜ࢈ੑ΍཭৬཰ͱͷؔ܎΋໌֬ ͳͨΊɺۙ೥ଟ͘ͷاۀ͕ܦӦࢦඪͱ͠ ͯಋೖ͍ͯ͠Δɻ ʢݸਓ͕ײ͡Δʣ ʢձ͕ࣾ༩͑Δʣ ʢձࣾͱݸਓ͕ܨ͕Δʣ  © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  15. 24 ग़యɿʮ૊৫ͷະདྷ͸ΤϯήʔδϝϯτͰܾ·ΔʯQ ΤϯήʔδϝϯτͱύϑΥʔϚϯε͸ൺྫؔ܎ʹ͋Δ ސ٬ຬ଍౓  &14 גՁऩӹ཰  ੜ࢈ੑ 

    ऩӹੑ  ඼࣭ͷܽؕ  ཭৬཰ ߴ͍૊৫  ཭৬཰ ௿͍૊৫  ࣄނ  ܽۈ  ্ҐɾԼҐͷνʔϜͷதԝ஋ͷࠩɻΪϟϥοϓௐ΂  © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  16. © 2 0 2 0 A t r a e

    , I n c . A l l r i g h t s r e s e r v e d . ച্৳௕཰ͱΤϯήʔδϝϯτͷ૬ؔ ग़యɿτϥϯείεϞεʷΞτϥΤڞಉݚڀ 
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    , I n c . A l l r i g h t s r e s e r v e d . ड஫཰ͱΤϯήʔδϝϯτͷ૬ؔ  ग़యɿ΢ΠϯάΞʔΫTUʷΞτϥΤڞಉݚڀ
  18. © 2 0 2 0 A t r a e

    , I n c . A l l r i g h t s r e s e r v e d . Τ ϯ ή ʔ δϝ ϯ τ ʹ ج ͮ ͘  ૊ ৫ վ ળ 27 
  19. σʔλΞφϦςΟΫεʹΑΔ෇ՃՁ஋ͷ૑ग़ גՁͷ༧ଌʹ࢖ΘΕΔ جૅཧ࿦ΛԠ༻ͯ͠άϧʔϓผʹ Τϯήʔδϝϯτ΁ͷӨڹ߲໨Λ෼ੳՄೳ ະདྷ༧ଌʹಛԽͨ͠ػցֶशϞσϧʹΑΓ ཭৬ɾ৺਎ͷෆௐͷ܏޲Λࣔ͢ैۀһΛ நग़Մೳ ༏ઌతͳ αϙʔτ࣮ࢪ ˞ຊػೳ͸໊࣮ͷӾཡݖݶΛ෇༩͞Ε͍ͯΔํͷΈར༻ՄೳͰ͢ɻ

    ໊࣮αʔϕΠ͸഑৴લͷઃఆ͕ඞਢͰ͢ɻ ·ͨɺ഑৴࣌ͷճ౴ऀ΁ͷ௨஌จ໘ʹ͸ʮ໊࣮Ͱ͋Δ͜ͱʯͷ هࡌ͕ඞཁͰ͢ɻ © 2 0 1 9 A t r a e , I n c . A l l r i g h t s r e s e r v e d .  © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  20. XFWPYνʔϜͮ͘Γͷʮ͖͔͚ͬʯ XFWPYͷಋೖ૊৫͕վળ͞ΕΔ  © 2 0 2 0 A t

    r a e , I n c . A l l r i g h t s r e s e r v e d . © 2 0 1 9 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  21. Τϯήʔδϝϯτ͸ ͦͷͨΊͷ,1* େ੾ͳͷ͸ɺର࿩ɾٞ࿦ʹΑΓ ૊৫Λࣗ෼ͨͪͷखͰ վળ͠ଓ͚Δ͜ͱ ử  © 2 0

    2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d . © 2 0 1 9 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
  22. © 2 0 2 0 A t r a e

    , I n c . A l l r i g h t s r e s e r v e d . ΤϯήʔδϝϯτΛߴΊΔͨΊͷ ΞτϥΤಠࣗͷऔΓ૊Έ  © 2 0 2 0 A t r a e , I n c . A l l r i g h t s r e s e r v e d .
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    , I n c . A l l r i g h t s r e s e r v e d .    Ձ ஋ ͋ Δ 7 J T J P O ɾ . J T T J P O ͷ ࡦ ఆ  ڞ ༗ ͷ ప ఈ     ҙ ཉ ͋ Δ ࣾ һ ͕ ແ ବ ͳ ε τ Ϩ ε ͳ ͘  ɹ  ύ ϑ Υ ʔ Ϛ ϯ ε Λ ൃ ش Ͱ ͖ ͯ ͍ Δ ͔ Λ ڧ ͘ ҙ ࣝ    Τ ϯ τ Ϧ ʔ Ϛ ω δϝ ϯ τ ͷ ప ఈ ʹ Α Δ  ɹ  ϛ ε Ϛ ο ν ͷ ࠷ খ Խ
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    , I n c . A l l r i g h t s r e s e r v e d . શࣾһ͕גओ ಇ࣌ؒ͘৔ॴ͸ࣗ෼Ͱܾఆ ೥ಇ͍ͨΒϲ݄ٳΈ ໾৬ͷແ͍ࣗ཯෼ࢄܕ૊৫ ΞτϥΤͷϢχʔΫͳ૊৫૑Γ ౓ධՁʹΑΔڅ༩վఆ ݄ճܦӦ৘ใΛపఈڞ༗ ࢠ࿈Εग़ࣾ΋ࣗ༝ ಠࣗͷҙࢥܾఆϓϩηε ܦӦΛߟ͑Δ"51' 
  25. © 2 0 2 0 A t r a e

    , I n c . A l l r i g h t s r e s e r v e d . ࣌Ձ૯ֹԯԁ ظ࿈ଓ૿ऩɺߴੜ࢈ੑΛ࣮ݱ ച্ߴ (百万円) 1,000 2,000 3,000 FY2019 FY2011 FY2015 (百万円) 600 400 200 Ӧۀརӹ FY2019 FY2011 FY2015 (百万円) FY2019 FY2011 FY2015 60 40 20 ࣾһҰਓ౰ͨΓച্ߴ ࣌఺ 
  26. ࣾһ਺໊Ͱ ౦ূ෦ʹ্৔ ※ 直近3 年 平均 γϯΨϙʔϧࠃཱେֶ.#" έʔεελσΟ࠾༻ ΤϯήʔδϝϯτείΞ 5

    % ೥ฏۉ ཭৬ऀ਺ ˞ ௚ۙ೥ฏ ۉ Asia’s Best Workplaces 2019 /P (SFBU1MBDFUP8PSL ࠃ಺ϥϯΩϯά (SFBU1MBDFUP8PSL ΞδΞϥϯΩϯά ߴ͍Τϯήʔδϝϯτͱఆண཰ ˞(SFBU1MBDFUP8PSLš*OTUJUVUF+BQBO࣮ࢪʢैۀһʙ໊ͷ෦ʣ © 2 0 1 9 A t r a e , I n c . A l l r i g h t s r e s e r v e d .