A/Bテストをやるときに 気をつけていること
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Shingo Tomioka
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©2018 Wantedly, Inc. A/BςετΛΔͱ͖ʹ ؾΛ͚͍ͭͯΔ͜ͱ 17.Oct.2018 - Shingo Tomioka S-DEV TALKS #4
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©2018 Wantedly, Inc. w Ԭਅޛ !NFFB@U w ΤϯδχΞBU8BOUFEMZ *OD w 8BOUFEMZ7JTJUͷ։ൃɾάϩʔε ࣗݾհ
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©2018 Wantedly, Inc. ઃܭɾ४උஈ֊
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©2018 Wantedly, Inc. w ෳม͑ΔͱɺԿ͕ͲΕ͘Β͍ޮ͍ͨͷ͔Θ͔Γʹ͘͘ͳΔ w ྫɿϘλϯͷஔͱจݴ ม͑ΔͳΔ͘Ұͭʹ͢Δ BUY ߪೖ A B
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©2018 Wantedly, Inc. w ༗ҙ͕ࠩग़ΔͷʹඞཁͳظؒΛࣄલʹݟੵΔ w ࠓͷϢʔβʔͩͱ༗ҙ͕ࠩग़Δͷʹϲ݄͔͔Δ͔͠Εͳ͍ w Q͕Լ͕ͬͨλΠϛϯάͰΓ্͛ͨ͘ͳΔͷΛ͙ ࣄલʹظؒΛܾΊΔ p
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©2018 Wantedly, Inc. w ͪΌΜͱ࣮ͨͭ͠ΓͰɺऔΕ͍ͯͳ͔ͬͨΓ͢Δ w ։ൃڥͱຊ൪ڥͷҧ͍ w ಛఆͷ݅Λ࣋ͭϢʔβʔͷͱ͖औΕ͍ͯͳ͍ σϓϩΠͨ͠ΒͳΔ͘ૣ֬͘ೝ͢Δ w ࣈ͕ࢥͬͨΑΓগͳ͘ͳ͍͔ σϓϩΠͨ͠ΒͳΔ͘ૣ͘ɺϩά͕ͪΌΜͱऔΕ͍ͯΔ͔֬ೝ͢Δ
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©2018 Wantedly, Inc. ܭଌɾධՁஈ֊
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©2018 Wantedly, Inc. w ΫΤϦ͕ؒҧ͍ͬͯΔ͜ͱΑ͋͘Δ w ΫΤϦ͕ؒҧ͍ͬͯͯɺͦΕͬΆ͍ࣈ͕ग़ͯ͠·͏ w ࣈ͕ग़Δͱɺ͙͢ղऍʹΓͨ͘ͳΔ ࣈ͕ײͱେ͖͘Εͯͳ͍͔֬ೝ͢Δ ՄೳͳΒ ෳͷܭΓ͔ͨͰݕࢉ͢Δ w ྫɿϑϩϯτଆͷϩάͱɺαʔόʔͷϦΫΤετϩά ΫΤϦͷνΣοΫ৻ॏʹ
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©2018 Wantedly, Inc. w ฏۉ֎ΕͷӨڹΛड͚͍͢ w ྫɿӾཡ͕৳ͼͨͱࢥͬͨΒɺਓͷϢʔβʔ͕ େྔʹӾཡ͍͚ͯͨͩͩͬͨ͠ ΛݟΕશମతͳΛ ѲͰ͖Δ ฏۉͰͳ͘ΛݟΔ A B A B 8.0 7.3
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©2018 Wantedly, Inc. w ৽͍͠6*ίϯςϯπظతʹΫϦοΫ͕૿͍͑͢ ςετ։࢝ޙ͙͢ͷσʔλΛࣺͯΔ ৽نϢʔβʔʹ͠΅ͬͯݟͯΈΔ New Button ޮՌʹؾΛ͚ͭΔ
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©2018 Wantedly, Inc. w ϖʔδͷίϯςϯπΫϦοΫΛୣ͍߹͏ w ྫɿαΠυόʔͷݟͨΛվળͨ͠ΒɺϝΠϯΧϥϜͷΫϦοΫ͕མͪͨ w ςετରͰͳ͍ࣈ͕࣮མ͍ͪͯΔ͔ Өڹͷ͋Γͦ͏ͳଞͷࢦඪ֬ೝ͢Δ ଞͷࢦඪ͕ѱ͘ͳ͍ͬͯͳ͍͔֬ೝ͢Δ
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©2018 Wantedly, Inc. w ࣗͷԾઆʹ߹க͢ΔσʔλΛॏࢹ͠ɺ߹Θͳ͍σʔλΛܰࢹͯ͠ ͠·͏ w "#ςετΛΔͱ͖ɺԿ͔͕Α͘ͳΔͱظ͍ͯ͠Δ w Α͘ͳͬͨࣈʹͯ͠ɺѱ͘ͳͬͨࣈΛܰࢹ͕ͪ͠ όΠΞε͕͋Δ͜ͱΛҙ͓͚ࣝͯͩ͘͠Ͱྫྷ੩ʹஅͰ͖Δ ֬ূόΠΞεʹؾΛ͚ͭΔ
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©2018 Wantedly, Inc. w ͍ͬͯΔͷΛΕͯςετ͕ͣͬͱ͍ͬͯΔঢ়ଶ w ظؒͷ͍ςετϓϩδΣΫτͷมΘΓಛʹҙ ऴྃ༧ఆʹϦϚΠϯμʔΛηοτ͓ͯ͘͠ ఆظతʹաڈͷJTTVFϩάΛ֬ೝ͢Δ ग़ͬ͠ͺͳ͠ʹ͠ͳ͍
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©2018 Wantedly, Inc. Enjoy A/B testing!