A/Bテストをやるときに
気をつけていること

Transcript

1. ©2018 Wantedly, Inc. A/BςετΛ΍Δͱ͖ʹ
 ؾΛ͚͍ͭͯΔ͜ͱ 17.Oct.2018 - Shingo Tomioka S-DEV

   TALKS #4

2. ©2018 Wantedly, Inc. w ෋Ԭ
   ਅޛ
   !NFFB@U
   w ΤϯδχΞ
   BU
   8BOUFEMZ
   *OD
   

   w 8BOUFEMZ
   7JTJU
   ͷ։ൃɾάϩʔε
   ࣗݾ঺հ

3. ©2018 Wantedly, Inc. ઃܭɾ४උஈ֊

4. ©2018 Wantedly, Inc. w ෳ਺ม͑ΔͱɺԿ͕ͲΕ͘Β͍ޮ͍ͨͷ͔Θ͔Γʹ͘͘ͳΔ
   w ྫɿϘλϯͷ഑ஔͱจݴ ม͑Δ఺͸ͳΔ΂͘Ұͭʹ͢Δ BUY ߪೖ

   A B

5. ©2018 Wantedly, Inc. w ༗ҙ͕ࠩग़ΔͷʹඞཁͳظؒΛࣄલʹݟੵ΋Δ
   w ࠓͷϢʔβʔ਺ͩͱ༗ҙ͕ࠩग़Δͷʹϲ݄͔͔Δ͔΋͠Εͳ͍
   w Q஋͕Լ͕ͬͨλΠϛϯάͰ੾Γ্͛ͨ͘ͳΔͷΛ๷͙
   ࣄલʹظؒΛܾΊΔ

   p஋

6. ©2018 Wantedly, Inc. w ͪΌΜͱ࣮૷ͨͭ͠΋ΓͰ΋ɺऔΕ͍ͯͳ͔ͬͨΓ͢Δ
   w ։ൃ؀ڥͱຊ൪؀ڥͷҧ͍
   w ಛఆͷ৚݅Λ࣋ͭϢʔβʔͷͱ͖औΕ͍ͯͳ͍
   ‎

   σϓϩΠͨ͠ΒͳΔ΂͘ૣ֬͘ೝ͢Δ
   w ਺ࣈ͕ࢥͬͨΑΓগͳ͘ͳ͍͔ σϓϩΠͨ͠ΒͳΔ΂͘ૣ͘ɺϩά͕ͪΌΜͱऔΕ͍ͯΔ͔֬ೝ͢Δ

7. ©2018 Wantedly, Inc. ܭଌɾධՁஈ֊

8. ©2018 Wantedly, Inc. w ΫΤϦ͕ؒҧ͍ͬͯΔ͜ͱ͸Α͋͘Δ
   w ΫΤϦ͕ؒҧ͍ͬͯͯ΋ɺͦΕͬΆ͍਺ࣈ͕ग़ͯ͠·͏
   w ਺ࣈ͕ग़Δͱɺ͙͢ղऍʹ૸Γͨ͘ͳΔ
   ‎

   ਺ࣈ͕௚ײͱେ͖͘཭Εͯͳ͍͔֬ೝ͢Δ
   ‎ ՄೳͳΒ
   ෳ਺ͷܭΓ͔ͨͰݕࢉ͢Δ
   w ྫɿϑϩϯτଆͷϩάͱɺαʔόʔ΁ͷϦΫΤετϩά
   ΫΤϦͷνΣοΫ͸৻ॏʹ

9. ©2018 Wantedly, Inc. w ฏۉ஋͸֎Ε஋ͷӨڹΛड͚΍͍͢
   w ྫɿӾཡ਺͕৳ͼͨͱࢥͬͨΒɺਓͷϢʔβʔ͕
 େྔʹӾཡ͍͚ͯͨͩͩͬͨ͠
   ‎ ෼෍ΛݟΕ͹શମతͳ܏޲Λ


   ೺ѲͰ͖Δ
   ฏۉ஋Ͱ͸ͳ͘෼෍ΛݟΔ A B A B 8.0 7.3

10. ©2018 Wantedly, Inc. w ໨৽͍͠
    6*
    ΍ίϯςϯπ͸୹ظతʹΫϦοΫ͕૿͑΍͍͢
    ‎ ςετ։࢝ޙ͙͢ͷσʔλΛࣺͯΔ
    ‎ ৽نϢʔβʔʹ͠΅ͬͯݟͯΈΔ
    New

    Button ޮՌʹؾΛ͚ͭΔ

11. ©2018 Wantedly, Inc. w ϖʔδ಺ͷίϯςϯπ͸ΫϦοΫ਺Λୣ͍߹͏
    w ྫɿαΠυόʔͷݟͨ໨Λվળͨ͠ΒɺϝΠϯΧϥϜͷΫϦοΫ਺͕མͪͨ
    w ςετର৅Ͱͳ͍਺ࣈ͕࣮͸མ͍ͪͯΔ͔΋
    ‎

    Өڹͷ͋Γͦ͏ͳଞͷࢦඪ΋֬ೝ͢Δ
    ଞͷࢦඪ͕ѱ͘ͳ͍ͬͯͳ͍͔֬ೝ͢Δ

12. ©2018 Wantedly, Inc. w ࣗ෼ͷԾઆʹ߹க͢ΔσʔλΛॏࢹ͠ɺ߹Θͳ͍σʔλΛܰࢹͯ͠ ͠·͏܏޲
    w "#
    ςετΛ΍Δͱ͖͸ɺԿ͔͕Α͘ͳΔͱظ଴͍ͯ͠Δ
    w Α͘ͳͬͨ਺ࣈʹ஫໨ͯ͠ɺѱ͘ͳͬͨ਺ࣈΛܰࢹ͕ͪ͠
    

    ‎ όΠΞε͕͋Δ͜ͱΛҙ͓͚ࣝͯͩ͘͠Ͱ΋ྫྷ੩ʹ൑அͰ͖Δ
    ֬ূόΠΞεʹؾΛ͚ͭΔ

13. ©2018 Wantedly, Inc. w ΍͍ͬͯΔͷΛ๨Εͯςετ͕ͣͬͱ૸͍ͬͯΔঢ়ଶ
    w ظؒͷ௕͍ςετ΍ϓϩδΣΫτͷมΘΓ໨͸ಛʹ஫ҙ
    ‎ ऴྃ༧ఆ೔ʹϦϚΠϯμʔΛηοτ͓ͯ͘͠
    ‎

    ఆظతʹաڈͷ
    JTTVF
    ΍ϩάΛ֬ೝ͢Δ
    ग़ͬ͠ͺͳ͠ʹ͠ͳ͍

14. ©2018 Wantedly, Inc. Enjoy A/B testing!