THE WAY FOR MAKING SMOOTH RELATIONSHIP WITH THE COMMUNITY March 9th, 2019 Takeshi Nick Osanai 

SELF INTRODUCTION • Developer Relation Manager of Six Apart, Ltd. • Evangelist of Movable Type (Web CMS) • Sales Engineer • AWS Certified Solutions Architect • Love Jogging and My Family @Nick_smallworld 

WHAT IS THE MOVABLE TYPE ? • Developed in U.S. in 2001 • Blogging and Web CMS Software • Over half of NIKKEI 225 companies are our user 

MARKET SHARE IN JAPAN • Over 80% share in Commercial CMS market (except for Open Source CMS) 

MOVABLE TYPE’S USER GROUP • Established 15 User’s Groups all over Japan 2014 2017- 

THE WAY FOR MAKING SMOOTH RELATIONSHIP WITH THE COMMUNITY • Talk as an individual • Make allies in the organization • Change Personnel • Business partner and community are different. Both are important. • Pay respect to each other 

TALK AS AN INDIVIDUAL 

TALK AS AN INDIVIDUAL • Sometimes you may want to get in the community and sell your products, but this is a completely wrong way. • The Community is not a sales representative. If you want to sale your products or services though the community, the community members will surely reject you. • When in Rome, do as the Romans do. • When you communicate with members in the community, first, forget about your organization and talk as an individual. 

MAKE SUPPORTERS IN THE ORGANIZATION 

MAKE SUPPORTERS IN THE ORGANIZATION • A number of Developer Relation personnel in small companies / organizations, Start Up is small. • If you are the only person who currently is in charge of the Developer Relation, make supporters inside the company. • Do not try to solve everything alone with your own abilities, make friends and move on together. 

CHANGE PERSONNEL 

CHANGE PERSONNEL • There is inevitably "compatibility" among humans. • If there are 100 people, there are 10 people who are poor compatibility with you. • Human relationship is illogical, complex, and emotional. • Even if you try mix water and oil, you probably will not go well. 

BUSINESS PARTNER AND COMMUNITY ARE DIFFERENT. BOTH ARE IMPORTANT. 

BUSINESS PARTNER AND COMMUNITY ARE DIFFERENT. BOTH ARE IMPORTANT. • If you are a member of the company, there should be business partners. • The user community is different from business partner. • It is one of the most important tasks for Developer Relation personnel to protect the independence of the user community. • This doesn’t mean to ignore what business partners say. 

PAY RESPECT TO EACH OTHER 

PAY RESPECT TO EACH OTHER • The relationship with the user community is like a business but not a business. • The most important thing to grow such a relationship is to "respect each other". • Understand each difference and diversity. • If mutual respect can be paid, you are able to overcome the problem. 

THE WAY FOR MAKING SMOOTH RELATIONSHIP WITH THE COMMUNITY • Talk as an individual • Make supporters in the organization • Change personnel • Business partner and community are different. Both are important. • Pay respect to each other 

THANK YOU!