get in the community and sell your products, but this is a completely wrong way. • The Community is not a sales representative. If you want to sale your products or services though the community, the community members will surely reject you. • When in Rome, do as the Romans do. • When you communicate with members in the community, first, forget about your organization and talk as an individual.
Relation personnel in small companies / organizations, Start Up is small. • If you are the only person who currently is in charge of the Developer Relation, make supporters inside the company. • Do not try to solve everything alone with your own abilities, make friends and move on together.
If there are 100 people, there are 10 people who are poor compatibility with you. • Human relationship is illogical, complex, and emotional. • Even if you try mix water and oil, you probably will not go well.
If you are a member of the company, there should be business partners. • The user community is different from business partner. • It is one of the most important tasks for Developer Relation personnel to protect the independence of the user community. • This doesn’t mean to ignore what business partners say.
user community is like a business but not a business. • The most important thing to grow such a relationship is to "respect each other". • Understand each difference and diversity. • If mutual respect can be paid, you are able to overcome the problem.