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Analysis of LINE MUSIC in
Taiwan
>Liao Liwen /Data Team
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Agenda > The Current Status of LINE MUSIC in Taiwan
> User Profile and Behavior
> Analysis of Ringtone Usage
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Current Status of LINE MUSIC in Taiwan
Launch
4 Months
Register
1,500,000
Download
2,000,000
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Loyalty
From User Behavior and Profile, We Understand User Better To Keep Them Stay
User Profile and Behavior
Gender
Top played songs
Usage of RingTone
Hour of day
Age
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LINE in Taiwan v.s. LINE MUSIC in Taiwan By Age
-14
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-
0% 7.5% 15% 22.5% 30%
LINE MUSIC in Taiwan LINE in Taiwan
LINE in Taiwan
49% 51%
Male Female
LINE MUSIC in
Taiwan
51% 49%
Male Female
Music Users Are Young: Demographic
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Hour of day
0
550000
1100000
1650000
2200000
1 3 5 7 9 11 13 15 17 19 21 23
Year of Played songs
before 2000
2001-2010
2011~2015
2016~2018
after 2019
0% 12.5% 25% 37.5% 50%
44%
29%
16%
9%
2%
play
Music Users Are Young: Behavior
At Night, It’s Music Time! New Songs Are Pop and Hot!
Music Users Are Young: Behavior
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Back Ground Music
Ring Back Tone
RingTone
LINE Ringtone
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LINE MUSIC in Taiwan All v.s. RingTone user
-14
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-
0% 7.5% 15% 22.5% 30%
LINE MUSIC in Taiwan RingTone
Ringtone Usage: Demographic
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Ringtone Usage: Demographic
RingTone user by Age & Gender
-14
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-
Male Female
RingTone user by
Gender
59%
41%
Male Female
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Ringtone of Songs during 2011-2015 are also popular.
Year of Play/Ringtone songs
before 2000
2001-2010
2011~2015
2016~2018
after 2019
0% 12.5% 25% 37.5% 50%
43%
26%
23%
7%
1%
44%
29%
16%
9%
2% play ringtone
Ringtone Usage: Behavior
Ringtone Usage: Behavior
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Thank You