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Analysis of LINE MUSIC in Taiwan

Analysis of LINE MUSIC in Taiwan

By Liwen Liao @LINE TECHPULSE 2019 https://techpulse.line.me/

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December 04, 2019
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  1. None
  2. Analysis of LINE MUSIC in Taiwan >Liao Liwen /Data Team

  3. Agenda > The Current Status of LINE MUSIC in Taiwan

    > User Profile and Behavior > Analysis of Ringtone Usage
  4. Current Status of LINE MUSIC in Taiwan Launch 4 Months

    Register 1,500,000 Download 2,000,000
  5. Loyalty From User Behavior and Profile, We Understand User Better

    To Keep Them Stay User Profile and Behavior Gender Top played songs Usage of RingTone Hour of day Age
  6. LINE in Taiwan v.s. LINE MUSIC in Taiwan By Age

    -14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50- 0% 7.5% 15% 22.5% 30% LINE MUSIC in Taiwan LINE in Taiwan LINE in Taiwan 49% 51% Male Female LINE MUSIC in Taiwan 51% 49% Male Female Music Users Are Young: Demographic
  7. Hour of day 0 550000 1100000 1650000 2200000 1 3

    5 7 9 11 13 15 17 19 21 23 Year of Played songs before 2000 2001-2010 2011~2015 2016~2018 after 2019 0% 12.5% 25% 37.5% 50% 44% 29% 16% 9% 2% play Music Users Are Young: Behavior At Night, It’s Music Time! New Songs Are Pop and Hot! Music Users Are Young: Behavior
  8. Back Ground Music Ring Back Tone RingTone LINE Ringtone

  9. LINE MUSIC in Taiwan All v.s. RingTone user -14 15-19

    20-24 25-29 30-34 35-39 40-44 45-49 50- 0% 7.5% 15% 22.5% 30% LINE MUSIC in Taiwan RingTone Ringtone Usage: Demographic
  10. Ringtone Usage: Demographic RingTone user by Age & Gender -14

    15-19 20-24 25-29 30-34 35-39 40-44 45-49 50- Male Female RingTone user by Gender 59% 41% Male Female
  11. Ringtone of Songs during 2011-2015 are also popular. Year of

    Play/Ringtone songs before 2000 2001-2010 2011~2015 2016~2018 after 2019 0% 12.5% 25% 37.5% 50% 43% 26% 23% 7% 1% 44% 29% 16% 9% 2% play ringtone Ringtone Usage: Behavior Ringtone Usage: Behavior
  12. Thank You