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Color Theory
Basics
Making sense of color in the
digital world
Prateek Thapa
DESIGN BASICS 5 March 2025
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What is color
theory?
MAIN QUESTION
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PRINCIPLES
Color Temperature
Color Hierarchy
Color Harmony
Contrast & Legibility
Color Interaction
Color Psychology
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Color wheel
fundamentals
THE BASICS
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THE WHEEL
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COLOR RELATIONSHIPS
Triadic
Complementary Analogous
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COLOR RELATIONSHIPS
Tetradic
Split-Complementary
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Color psychology
THE BASICS
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RED
) Danger, urgenc
) Anger, aggressio2
) Love, romanc'
) Powerful, bold actio2
) Health, vitalit
) Passion, energy, excitement
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PINK
1 Gentleness, compassio)
1 Romance, lov4
1 Femininity, yout!
1 Tenderness, softnes
1 Emotional healinÅ
1 Playfulness
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ORANGE
2 Related to the frui0
2 Warnings, alert
2 Creativity, enthusiasÉ
2 Warmth, sociabilit
2 Bold and exciting
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YELLOW
Cheerfulness & enthusias
Caution, warnin0
Intellect, curiositÇ
Happiness, optimism
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GREEN
" Nature, growt0
" Harmony, balanc2
" Organic, eco friendl
" Health, renewa(
" Prosperity, wealt0
" Luxury
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BLUE
Trust, reliabilit
ProfessionalisÈ
Calmness, serenit
Communicatio
Depth, wisdoÈ
Stability
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PURPLE
Luxury, royalty, fantas$
Creativity, imaginatio
Spirituality, myster$
Sophisticatio
Artistic expressio
Introspection
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BLACK
! Rebellious, against the syste
! Power, authorit
! Elegance, sophisticatio
! Mystery, dept3
! Formalit
! Strengt3
! Timelessness
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Any questions?
FINALLY