Color Theory Basics | Prateek | Gurzu

Colors aren't just aesthetics - they tell a story! In this episode of knowledge ketchup, Prateek explains the basics of color theory.

Transcript

1. Color Theory Basics Making sense of color in the digital world Prateek Thapa DESIGN BASICS 5 March 2025
2. What is color theory? MAIN QUESTION
3. PRINCIPLES Color Temperature Color Hierarchy Color Harmony Contrast & Legibility Color Interaction Color Psychology
4. Color wheel fundamentals THE BASICS
5. THE WHEEL
6. COLOR RELATIONSHIPS Triadic Complementary Analogous
7. COLOR RELATIONSHIPS Tetradic Split-Complementary
8. Color psychology THE BASICS
9. RED ) Danger, urgenc ) Anger, aggressio2 ) Love, romanc' ) Powerful, bold actio2 ) Health, vitalit ) Passion, energy, excitement
10. PINK 1 Gentleness, compassio) 1 Romance, lov4 1 Femininity, yout! 1 Tenderness, softnes 1 Emotional healinÅ 1 Playfulness
11. ORANGE 2 Related to the frui0 2 Warnings, alert 2 Creativity, enthusiasÉ 2 Warmth, sociabilit 2 Bold and exciting
12. YELLOW  Cheerfulness & enthusias  Caution, warnin0  Intellect, curiositÇ  Happiness, optimism
13. GREEN " Nature, growt0 " Harmony, balanc2 " Organic, eco friendl " Health, renewa( " Prosperity, wealt0 " Luxury
14. BLUE  Trust, reliabilit  ProfessionalisÈ  Calmness, serenit  Communicatio  Depth, wisdoÈ  Stability
15. PURPLE  Luxury, royalty, fantas$  Creativity, imaginatio  Spirituality, myster$  Sophisticatio  Artistic expressio  Introspection
16. BLACK ! Rebellious, against the syste ! Power, authorit ! Elegance, sophisticatio ! Mystery, dept3 ! Formalit ! Strengt3 ! Timelessness
17. Any questions? FINALLY