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Humanising ChatGPT:
create AI content that
actually ranks
Jonjo Rowlands
boxChilli
https://www.linkedin.com/in/jonjo-rowlands-32686a205/
boxchilli.com/brighton-seo-april-24
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AI content isn’t bad.
Bad content is bad.
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how to
ensure
your ai
content
is good
Unnecessary
niche reference
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Train your GPT
Content research
Human signals
Accuracy
Elevate your prompt
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Train your GPT
Content research
Human signals
Accuracy
Elevate your prompt
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Train your GPT
Content research
Human signals
Accuracy
Elevate your prompt
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Traditional
keyword research
on ChatGPT
Topic level
research on
ChatGPT
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Read this sitemap:
domain.com/post_sitemap.xml
Group the URLs into content
clusters. Identify content gaps and
give some ideas to fill them.
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YOUR SITE
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tiny.cc/paa-tool
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tiny.cc/gappy
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Write a
joke about
SEO and AI
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What did the AI say to
the SEO expert when it
successfully optimised
a web page?
Looks like it’s time to
celebrate with some well
optimised data processing!
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J
O
N
J
O
ob
utline
eeds
argon
mmissions
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You are a professional stand-up comedian.
Write a joke talking about SEO and AI.
The joke should work as material for an
observational comedy stand up set, not for a joke
book. Aim for 50 words and use the first person.
Don’t use any swear words and avoid politics.
A ‘lead away’ causes an audience to assume one
thing, then defies their expectations. Use this
format for your joke.
Job
Outline
Needs
Jargon
Ommissions
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So, I used ChatGPT to optimise
my website.
It went well at first…
But when it suggested keywords
like ‘robot uprising’ and ‘cybernetic
overlords’ I started to panic!
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Let’s delve into
Embark on a journey of discovery
In the ever-changing realm of
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Use the 1st Person
‘In my experience’
‘I think that’
‘I often wonder’
‘As I write this’
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Author blocks
Real person
Expertise
Social proof
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Inform, educate, engage
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Creating AI content
Using AI as a tool,
to create excellent
content
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Thank
you!
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