Humanising ChatGPT - brightonSEO April 2024

Transcript

1. Humanising ChatGPT: create AI content that actually ranks Jonjo Rowlands boxChilli https://www.linkedin.com/in/jonjo-rowlands-32686a205/ boxchilli.com/brighton-seo-april-24
5. AI content isn’t bad. Bad content is bad.
6. how to ensure your ai content is good Unnecessary niche reference
7. Train your GPT Content research Human signals Accuracy Elevate your prompt
8. Train your GPT Content research Human signals Accuracy Elevate your prompt
9. Train your GPT Content research Human signals Accuracy Elevate your prompt
10. Traditional keyword research on ChatGPT Topic level research on ChatGPT
11. Read this sitemap: domain.com/post_sitemap.xml Group the URLs into content clusters. Identify content gaps and give some ideas to fill them.
12. YOUR SITE
13. tiny.cc/paa-tool
15. tiny.cc/gappy
20. Write a joke about SEO and AI
21. What did the AI say to the SEO expert when it successfully optimised a web page? Looks like it’s time to celebrate with some well optimised data processing!
22. J O N J O ob utline eeds argon mmissions
23. You are a professional stand-up comedian. Write a joke talking about SEO and AI. The joke should work as material for an observational comedy stand up set, not for a joke book. Aim for 50 words and use the first person. Don’t use any swear words and avoid politics. A ‘lead away’ causes an audience to assume one thing, then defies their expectations. Use this format for your joke. Job Outline Needs Jargon Ommissions
24. So, I used ChatGPT to optimise my website. It went well at first… But when it suggested keywords like ‘robot uprising’ and ‘cybernetic overlords’ I started to panic!
25. Let’s delve into Embark on a journey of discovery In the ever-changing realm of
26. Use the 1st Person ‘In my experience’ ‘I think that’ ‘I often wonder’ ‘As I write this’
27. Author blocks Real person Expertise Social proof
28. Inform, educate, engage
29. Creating AI content Using AI as a tool, to create excellent content
30. Thank you! Get the resources