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Not Everyone Is a WordPress Expert Sallie Goetsch WordCamp Sacramento 2015 Slides at https://speakerdeck.com/wpfangirl

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So who am I and why am I giving this talk? 11/5/2015 www.wpfangirl.com 2

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East Bay WordPress Meetup 11/5/2015 www.wpfangirl.com 3

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Inspired by My Clients 11/5/2015 www.wpfangirl.com 4

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11/5/2015 www.wpfangirl.com “WordPress isn't easy to use until you learn how to use it.” —Mike Little, Co-founder of WordPress 5

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The Developer-Client Disconnect 11/5/2015 www.wpfangirl.com 6

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Real User Complaints: 2011 “CONFIGURING AND USING WORDPRESS IS NOT FUN. Every single step of the way causes confusion, is overly complicated... EVERYTHING is an effort to find and comprehend.” 11/5/2015 www.wpfangirl.com 7

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Real User Complaints: 2015 “I tried to learn WordPress in 2012. I spent two to four+ hours a day for 4 months trying to understand and use this nightmare of an app. I ran out of time and stopped using it… It’s still a nightmare to get it to do anything useful.” 11/5/2015 www.wpfangirl.com 8

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11/5/2015 www.wpfangirl.com It’s All About Your Frame of Reference 9

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Some people say WordPress is “intuitive.” It isn’t. 11/5/2015 www.wpfangirl.com 10

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The Only Thing Humans Know how to Do Intuitively 11/5/2015 www.wpfangirl.com 11

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So why do we find some things easier to use than others? Familiarity. 11/5/2015 www.wpfangirl.com 12

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Easy Transition 11/5/2015 www.wpfangirl.com 13

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Difficult Transition 11/5/2015 www.wpfangirl.com 14

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What software is most familiar to your clients? 11/5/2015 www.wpfangirl.com 15

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We have different expectations. 11/5/2015 www.wpfangirl.com 17

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Back in the EarlyDays… 11/5/2015 www.wpfangirl.com 18

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Blogger in 2005 11/5/2015 www.wpfangirl.com 19

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Dreamweaver Templates, 2007 11/5/2015 www.wpfangirl.com 20

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WordPress seems easy when you compare it to itself. 11/5/2015 www.wpfangirl.com 21

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WordPress 2.1 11/5/2015 www.wpfangirl.com 22

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How We See WordPress 11/5/2015 www.wpfangirl.com 23

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How Our Clients See WP 11/5/2015 www.wpfangirl.com 24

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Here’s What People Know 11/5/2015 www.wpfangirl.com 25

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WP Doesn’t Work Like That 11/5/2015 www.wpfangirl.com 26

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WP Features Word Doesn’t Have •  Widgets •  Shortcodes •  Comments •  Excerpts •  Custom Post Types •  Categories, Tags, & Custom Taxonomies 11/5/2015 www.wpfangirl.com And let’s not forget >40,000 Plugins! 27

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Here’s what our clients have to compare WordPress with today. 11/5/2015 www.wpfangirl.com 28

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Wix 11/5/2015 www.wpfangirl.com 29

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SquareSpace 11/5/2015 www.wpfangirl.com 30

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Medium 11/5/2015 www.wpfangirl.com 31

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LinkedIn 11/5/2015 www.wpfangirl.com 32

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Facebook Notes 11/5/2015 www.wpfangirl.com 33

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Adobe Slate 11/5/2015 www.wpfangirl.com 34

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Before you say it… 11/5/2015 www.wpfangirl.com 35

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How Do We Make WP Easier? 11/5/2015 www.wpfangirl.com 36

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First and Foremost 11/5/2015 www.wpfangirl.com 37

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Set Clear Expectations 11/5/2015 www.wpfangirl.com 38

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Beware of the phrase “Without Knowing Code.” 11/5/2015 www.wpfangirl.com 39

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Perform Surgery 11/5/2015 www.wpfangirl.com 40

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Fly a Jet 11/5/2015 www.wpfangirl.com 41

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Win the Olympics 11/5/2015 www.wpfangirl.com 42

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Some possible solutions (and their drawbacks) 11/5/2015 www.wpfangirl.com 43

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Maintenance Services 11/5/2015 www.wpfangirl.com 44

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Customizer All the Things 11/5/2015 www.wpfangirl.com 45

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Simplify the WP Admin // Remove specific menu items function remove_menus(){ if ( ! current_user_can( 'manage_options' ) ) { remove_menu_page( 'tools.php' ); } } add_action( 'admin_menu', 'remove_menus' ); 11/5/2015 www.wpfangirl.com 46

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Provide Inline Help 11/5/2015 www.wpfangirl.com 47

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Provide Training Videos 11/5/2015 www.wpfangirl.com 48

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Provide One-to-One Training 11/5/2015 www.wpfangirl.com 49

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Simplify Content Entry with ACF 11/5/2015 www.wpfangirl.com 50

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Page Builders 11/5/2015 www.wpfangirl.com 51

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Front-End Editors 11/5/2015 www.wpfangirl.com 52

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Conclusions 11/5/2015 www.wpfangirl.com 53

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We Can Make It Better •  None of these solutions is perfect, but they can make life easier for clients. •  If we take the time to educate and inform our clients, they will be happier, and so will we. 11/5/2015 www.wpfangirl.com 54

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Get in Touch http://wpfangirl.com http://eastbaywp.com Twitter: @salliegoetsch Phone: 510-969-9947 [email protected] Slides at https://speakerdeck.com/wpfangirl 11/5/2015 www.wpfangirl.com 55