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Not Everyone Is a WordPress Expert

Not Everyone Is a WordPress Expert

WordCamp Sacramento 2015 presentation by Sallie Goetsch. As developers, we think of WordPress as easy, even "intuitive." But our clients find WordPress difficult. Here's why, and what we can do about it.

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Sallie Goetsch

November 07, 2015
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  1. Not Everyone Is a WordPress Expert Sallie Goetsch WordCamp Sacramento

    2015 Slides at https://speakerdeck.com/wpfangirl
  2. So who am I and why am I giving this

    talk? 11/5/2015 www.wpfangirl.com 2
  3. East Bay WordPress Meetup 11/5/2015 www.wpfangirl.com 3

  4. Inspired by My Clients 11/5/2015 www.wpfangirl.com 4

  5. 11/5/2015 www.wpfangirl.com “WordPress isn't easy to use until you learn

    how to use it.” —Mike Little, Co-founder of WordPress 5
  6. The Developer-Client Disconnect 11/5/2015 www.wpfangirl.com 6

  7. Real User Complaints: 2011 “CONFIGURING AND USING WORDPRESS IS NOT

    FUN. Every single step of the way causes confusion, is overly complicated... EVERYTHING is an effort to find and comprehend.” 11/5/2015 www.wpfangirl.com 7
  8. Real User Complaints: 2015 “I tried to learn WordPress in

    2012. I spent two to four+ hours a day for 4 months trying to understand and use this nightmare of an app. I ran out of time and stopped using it… It’s still a nightmare to get it to do anything useful.” 11/5/2015 www.wpfangirl.com 8
  9. 11/5/2015 www.wpfangirl.com It’s All About Your Frame of Reference 9

  10. Some people say WordPress is “intuitive.” It isn’t. 11/5/2015 www.wpfangirl.com

    10
  11. The Only Thing Humans Know how to Do Intuitively 11/5/2015

    www.wpfangirl.com 11
  12. So why do we find some things easier to use

    than others? Familiarity. 11/5/2015 www.wpfangirl.com 12
  13. Easy Transition 11/5/2015 www.wpfangirl.com 13

  14. Difficult Transition 11/5/2015 www.wpfangirl.com 14

  15. What software is most familiar to your clients? 11/5/2015 www.wpfangirl.com

    15
  16. 11/5/2015 www.wpfangirl.com 16

  17. We have different expectations. 11/5/2015 www.wpfangirl.com 17

  18. Back in the EarlyDays… 11/5/2015 www.wpfangirl.com 18

  19. Blogger in 2005 11/5/2015 www.wpfangirl.com 19

  20. Dreamweaver Templates, 2007 11/5/2015 www.wpfangirl.com 20

  21. WordPress seems easy when you compare it to itself. 11/5/2015

    www.wpfangirl.com 21
  22. WordPress 2.1 11/5/2015 www.wpfangirl.com 22

  23. How We See WordPress 11/5/2015 www.wpfangirl.com 23

  24. How Our Clients See WP 11/5/2015 www.wpfangirl.com 24

  25. Here’s What People Know 11/5/2015 www.wpfangirl.com 25

  26. WP Doesn’t Work Like That 11/5/2015 www.wpfangirl.com 26

  27. WP Features Word Doesn’t Have •  Widgets •  Shortcodes • 

    Comments •  Excerpts •  Custom Post Types •  Categories, Tags, & Custom Taxonomies 11/5/2015 www.wpfangirl.com And let’s not forget >40,000 Plugins! 27
  28. Here’s what our clients have to compare WordPress with today.

    11/5/2015 www.wpfangirl.com 28
  29. Wix 11/5/2015 www.wpfangirl.com 29

  30. SquareSpace 11/5/2015 www.wpfangirl.com 30

  31. Medium 11/5/2015 www.wpfangirl.com 31

  32. LinkedIn 11/5/2015 www.wpfangirl.com 32

  33. Facebook Notes 11/5/2015 www.wpfangirl.com 33

  34. Adobe Slate 11/5/2015 www.wpfangirl.com 34

  35. Before you say it… 11/5/2015 www.wpfangirl.com 35

  36. How Do We Make WP Easier? 11/5/2015 www.wpfangirl.com 36

  37. First and Foremost 11/5/2015 www.wpfangirl.com 37

  38. Set Clear Expectations 11/5/2015 www.wpfangirl.com 38

  39. Beware of the phrase “Without Knowing Code.” 11/5/2015 www.wpfangirl.com 39

  40. Perform Surgery 11/5/2015 www.wpfangirl.com 40

  41. Fly a Jet 11/5/2015 www.wpfangirl.com 41

  42. Win the Olympics 11/5/2015 www.wpfangirl.com 42

  43. Some possible solutions (and their drawbacks) 11/5/2015 www.wpfangirl.com 43

  44. Maintenance Services 11/5/2015 www.wpfangirl.com 44

  45. Customizer All the Things 11/5/2015 www.wpfangirl.com 45

  46. Simplify the WP Admin // Remove specific menu items function

    remove_menus(){ if ( ! current_user_can( 'manage_options' ) ) { remove_menu_page( 'tools.php' ); } } add_action( 'admin_menu', 'remove_menus' ); 11/5/2015 www.wpfangirl.com 46
  47. Provide Inline Help 11/5/2015 www.wpfangirl.com 47

  48. Provide Training Videos 11/5/2015 www.wpfangirl.com 48

  49. Provide One-to-One Training 11/5/2015 www.wpfangirl.com 49

  50. Simplify Content Entry with ACF 11/5/2015 www.wpfangirl.com 50

  51. Page Builders 11/5/2015 www.wpfangirl.com 51

  52. Front-End Editors 11/5/2015 www.wpfangirl.com 52

  53. Conclusions 11/5/2015 www.wpfangirl.com 53

  54. We Can Make It Better •  None of these solutions

    is perfect, but they can make life easier for clients. •  If we take the time to educate and inform our clients, they will be happier, and so will we. 11/5/2015 www.wpfangirl.com 54
  55. Get in Touch http://wpfangirl.com http://eastbaywp.com Twitter: @salliegoetsch Phone: 510-969-9947 sallie@wpfangirl.com

    Slides at https://speakerdeck.com/wpfangirl 11/5/2015 www.wpfangirl.com 55