Going responsive changes *everything*

Going responsive changes *everything* (and there’s no other choice)

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projects.scpr.org/bilinguallearning •Launched Jan 22 •Longform responsive storytelling

kpcc.org • Launched in May 2012

“We redesigned our site and it's responsive. Now what?"

Going responsive changes *everything*

how you code developer designer collaboration

how you design

how you hire

Fundamental challenges

Responsive design = Web design

Today, anything that’s fixed and unresponsive isn’t web design, it’s something else. If you don’t embrace the inherent fluidity of the web, you’re not a web designer, you’re something else. ! Web design is responsive design, Responsive Web Design is web design, done right. “ ” Andy Clarke, “I don’t care about Responsive Web Design”, Feb 2011. http://stuffandnonsense.co.uk/ http://hardboiledwebdesign.com/

• The Next Web • The Great Discontent Examples:

Once your site is responsive, everything needs to be

Once your site is responsive, everything needs to be Pledge Forms Editorial Features Emails

Data journalism needs to evolve

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A smaller brain is the signature of selection against aggression, Another way to say that is an increase in tolerance. “ ”

The banner ad is broken

KPCC’s philosophy • CPM-based models don’t play to our strengths • Exclusive buys represent a larger revenue opportunity • Banner ads create drag on our brands • Underwriters expect their campaigns to deliver regardless of device

• KPCC.org • NPR Blogs • Boston Globe • Polygon • KPCC Bilingual Learning Examples:

What’s my ROI?

32.97%

What’s the cost of failing 1 out of every 3 users who visits your site?